Google is a massive jungle with tons of hidden treasure. Many solopreneurs get lost in there, some never to be seen again. Here’s your map to THE 13 must-have solopreneur gems. The full article: http://www.sitesell.com/blog/2017/02/google-analytics-reports.html

1. 13 Google Analytics
Reports That Deliver
Indispensable Treasures
By Mike Allton, SiteSell CMO

2. Introduction
Measuring the success of your website and content is critical to the long term
success of your business. Few solopreneurs go beyond some simple basics.
Where do you find the time?
How do you know where to get reports and which analytics matter? How can you
NOT waste time searching for and looking at “cool” (but meaningless)
information?

3. Introduction
Google Analytics is the “where.” Go beyond the few simple basics you ask of this
powerhouse. This presentation shows you which reports get THE most useful
information you need to grow your business, how to get them in the most time-
efficient way possible.

4. Core Google Analytics Reports

5. Report #01 - Overall Site Traffic: Open Google Analytics and click on your website property.

6. Where Your
Traffic Is
Coming From
Understanding where your
traffic is coming from is our next
target.
Source / Medium
Referrals

7. Report #02 - Source / Medium: Click on Acquisition then All Traffic then Source / Medium

8. Report #03 - Referrals: Click on Acquisition then All Traffic then Referrals

9. Where Your
Traffic Is Going
Now that you’re familiar with
how people are finding your site,
it’s time to dig into what they’re
doing once they get there.
Landing Pages
All Pages

10. Report #04 - Landing Pages: Click on Behavior then Site Content then Landing Pages

11. Report #05 - All Pages: Click on Behavior then Site Content then All Pages

12. What Your
Traffic Is Doing
Monitoring critical business
performance can be easily set up
using Goals.
Landing Pages
All Pages

13. Report #06 - Product Performance: Click on Conversions then Ecommerce then Product Performance

14. Report #07 - Goal Overview: Click on Conversions then Goals then Overview

15. Additional Analytics Reports

16. Report #08 - Exit Pages: Click on Behavior then Site Content then Exit Pages

17. Report #09 - Demographics: Click on Audience then Demographics then Overview

18. Report #10 - Mobile Overview: Click on Audience then Mobile then Overview

19. Report #11 - Social Network Referrals: Click on Acquisition then Social then Network Referrals

20. Report #12 - Campaigns: Click on Acquisition then Campaigns then All Campaigns

21. Report #13 - Site Speed: Click on Behavior then Site Speed then Overview

22. Only The Beginning?
We’ve covered THE most important Google Analytics reports for solopreneurs to
routinely monitor their online business success and the health of their website.
Many solopreneurs get lost in more advanced data, but at the expense of
business-growing time.
For many, you’re best off using any more time (beyond what we’ve covered here)
actually creating new site content, posting a super photo to instagram, organizing
a special sale for your product(s), etc. In other words, use your time to grow your
business.

23. Only The Beginning?
On the other hand...
As you grow more familiar with Google Analytics, you may find yourself wanting
to know more. There is virtually no limit to what GA can tell you.
The Solo Build It! Forums are a great place to connect with other solopreneurs
and get the immediate help that you need. The “Traffic Stats” forum is the best
place for questions specifically about Google Analytics.

24. About Mike Allton
Mr. Allton is SiteSell's Chief Marketing Officer. Mike
manages the marketing and social efforts of the
company to educate and engage budding
entrepreneurs and small business owners. Mike has
spent years studying the intricacies of content
marketing, is a prolific blogger, and author of The
Unofficial Book on Hootsuite.

25. About Solo Build It!
SiteSell’s flagship product Solo Build It! (SBI!) is a
comprehensive, integrated, business-building
system. In addition to best-of-the-Web functionality
for keyword brainstorming/research and viral traffic
building, SBI! value-bundles step by step guidance
and a suite of over 85 site building, hosting, and
marketing tools into its all-inclusive subscription.