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RCS-­‐e	
  open	
  and	
  ubiquitous	
  
Empower	
  operator’s	
  strengths	
  	
  
Solaiemes:	
  infrastructure	
  for	
  operators	
  

What?	
  Opening	
  operator	
  enablers	
  to	
  developers	
  
       and	
  enterprises,	
  keeping	
  operator	
  in	
  control	
  
	
  


What	
  for?	
  Help	
  operator	
  profit	
  from	
  strengths:	
  mass	
  
       market,	
  trust,	
  reachability,	
  universality	
  
	
  


How?	
  Easy	
  for	
  the	
  the	
  operator	
  (UNI	
  integraAon),	
  
       easy	
  for	
  the	
  developer	
  (REST	
  and	
  WS	
  APIs)	
  
Less	
  philosophical	
  …	
  
•  Provide	
  enterprise	
  and	
  public	
  sector	
  with	
  mobile	
  mulAmedia	
  
   services	
  that	
  really	
  help	
  them	
  with	
  their	
  daily	
  chores	
  
•  Give	
  operators	
  weapons	
  to	
  find	
  use	
  cases	
  where	
  OTT	
  can	
  not	
  
   reach	
  (yet):	
  
     –  Based	
  on	
  phone	
  numbers,	
  exisAng	
  agendas	
  
     –  Universal:	
  not	
  linked	
  to	
  specific	
  handset	
  models,	
  no	
  app	
  
     –  Ubiquitous:	
  accessible	
  from	
  any	
  screen	
  ($$	
  even	
  with	
  no	
  SIM	
  card)	
  
     –  Enterprise	
  -­‐	
  Customer	
  communicaAon:	
  enterprise	
  happy	
  to	
  pay	
  to	
  get	
  
        the	
  problem	
  solved	
  
     –  Value	
  added	
  services:	
  customers	
  happy	
  to	
  pay	
  (1€	
  per	
  SMS)	
  
•  We	
  provide	
  the	
  tools	
  so	
  operator	
  can	
  engage	
  innovaAon	
  out	
  
   there	
  without	
  losing	
  control	
  
Solaiemes	
  and	
  RCS	
  
•  Focus	
  on	
  APIs	
  and	
  3rd	
  party	
  engagement	
  since	
  the	
  
   beginning	
  
•  Heavy	
  contributor	
  to	
  RCS	
  API	
  effort,	
  editor	
  
•  GSMA	
  2011	
  RCS	
  Best	
  InnovaAon	
  Award	
  
•  Products	
  in	
  Tier-­‐1	
  vendors	
  and	
  operators.	
  Trials	
  
   around	
  the	
  world	
  
•  Interoperated:	
  IOT	
  test	
  fests	
  and	
  1-­‐1	
  tesAng	
  
•  Available	
  now,	
  already	
  in	
  the	
  2nd	
  product	
  generaAon	
  
•  Evolving	
  por[olio,	
  always	
  thinking	
  ahead	
  
Our	
  vision:	
  RCS-­‐e	
  as	
  a	
  plaDorm	
  

•  RCS-­‐e	
  =	
  OTT	
  chat	
  clone?	
  Only	
  if	
  kept	
  caged	
  
   and	
  chained	
  
•  Telco	
  added	
  value:	
  beyond	
  person-­‐to-­‐person	
  
•  Object	
  communicaAons	
  
•  OTT	
  not	
  doing	
  that	
  (yet)	
  
What’s	
  missing?	
  	
  
•  Open	
  enablers	
  to	
  innovaAon	
  
   engine.	
  APIs	
  as	
  tools	
  so	
  
   Ankerers	
  can	
  Anker.	
  
•  Operators:	
  able	
  to	
  open	
  
   developer	
  accounts	
  by	
  the	
  
   millions.	
  
•  Developers:	
  start	
  quickly,	
  
   with	
  no	
  telco	
  experAse	
          Credit:: www.freedigitalphotos.net

   required.	
  
Towards	
  the	
  “Service	
  Store”	
  
•  “Service	
  Store”	
  vs	
  “App	
  Store”	
  
•  No	
  fragmentaAon,	
  totally	
  portable	
  across	
  pla[orms	
  
•  Telco	
  playing	
  leading	
  role,	
  arAculaAng	
  ecosystem	
  




               Device/OS
               manufactures
               leading role                                  Telco leading role
APIs:	
  Put’em	
  on	
  the	
  UNI	
  !!!	
  
•  Reuse	
  provisioning,	
  policy,	
  security,	
  firewall,	
  accounAng,	
  
   billing,	
  raAng,	
  …	
  
•  Totally	
  independent	
  from	
  the	
  core.	
  No	
  impact	
  on	
  redesigns,	
  
   upgrades,	
  changes	
  of	
  vendors.	
  
•  Naturally	
  cloudy.	
  Same	
  pla[orm	
  serves	
  different	
  OpCos,	
  even	
  
   with	
  mismatching	
  service	
  characterisAcs.	
  
•  Put	
  the	
  same	
  trust	
  in	
  your	
  developer	
  as	
  in	
  other	
  customers.	
  
•  Very	
  easy	
  to	
  use:	
  modelled	
  from	
  OTT	
  APIs,	
  no	
  telco	
  experAse	
  
   needed.	
  
•  Could	
  be	
  deployed	
  without	
  lengthy	
  carrier	
  approval	
  process.	
  
•  It	
  works	
  !!!	
  www.rcse.tv	
  
Solaiemes	
  RCS	
  plaDorms	
  
•  UNI	
  based	
  
      –    No	
  vendor	
  lock-­‐in	
  
      –    Operator	
  in	
  control	
  
      –    Immediate	
  integraAon	
  with	
  core	
  
      –    Reuse	
  all	
  investment	
  on	
  IMS:	
  billing,	
  security,	
  provisioning,	
  …	
  
•  Easy	
  to	
  use	
  APIs,	
  3	
  flavours:	
  REST,	
  Web-­‐Services,	
  Comet	
  
•  Presence/capabiliAes,	
  Chat,	
  File	
  transfer,	
  Video	
  
•  Includes	
  XMPP	
  gateway	
  for	
  extra	
  connecAvity	
  
      –  Example:	
  Chat	
  RCS	
  –	
  Facebook	
  with	
  no	
  modificaAon	
  in	
  core	
  or	
  in	
  mobile	
  
•  Repository	
  and	
  communicaAon	
  history	
  for	
  total	
  user	
  experience	
  
•  Thin	
  Client:	
  access	
  to	
  RCS-­‐e	
  just	
  from	
  a	
  web	
  browser:	
  PC,	
  iPad,	
  
   smarthphone,	
  TV,	
  set	
  top	
  box,	
  …	
  
•  Sample	
  use	
  cases	
  on	
  Tier-­‐1	
  core	
  in	
  youtube.com/solaiemes	
  
PorDolio	
  at	
  a	
  glance	
  

                  RCS-e XMPP




                                 Solution Gateway
                    Gateway




                                       RCS-e
                   LiveServe
Use cases



                     RCS-e
 RCS-e




                                                          RCS-e Core
            API




                                                             IMS
                        RCS-e                       UNI
                      EUCR Server

                       RCS Thin
                      Client Server
RCS-­‐e	
  SoluNon	
  Gateway	
  
RCS-­‐e	
  SoluAon	
  Gateway	
  aims	
  to	
  be	
  the	
  pla[orm	
  to	
  merge	
  telco	
  infrastructure	
  
        to	
  web	
  soluAons	
  providing	
  UNI	
  based	
  RESTful	
  APIs	
  
Easy	
  for	
  the	
  carriers:	
  no	
  need	
  to	
  interoperate	
  each	
  service,	
  carrier	
  fully	
  in	
  
        control,	
  enabling	
  carriers	
  to	
  deploy	
  valuable	
  services	
  on	
  top	
  of	
  RCS-­‐e	
  on	
  a	
  
        scalable	
  and	
  secure	
  way.	
  Easy	
  for	
  service	
  developers	
  and	
  providers:	
  
        Internet-­‐like	
  APIs,	
  very	
  easy	
  to	
  use,	
  no	
  telco	
  experAse	
  needed.	
  
It	
  is	
  now	
  helping	
  major	
  carriers	
  to	
  refine	
  their	
  RCS-­‐e	
  offering.	
  Client	
  &	
  server	
  
        vendor	
  independent,	
  integrated	
  with	
  Tier-­‐1	
  vendors	
  and	
  trialed	
  around	
  
        the	
  world.	
  
Fields:	
  internet	
  tools	
  via	
  RCS-­‐e,	
  CRM	
  self	
  service,	
  etc	
  
Examples:	
  
   	
  Couponing	
  mash-­‐up	
  Foursquare	
  and	
  RCS-­‐e:	
  hip://www.youtube.com/watch?v=J2CTNliGL0o	
  
   	
  Mash-­‐up	
  Google	
  Translate	
  via	
  RCS-­‐e:	
  hip://www.youtube.com/watch?v=bt7CKoCHl_s	
  
   	
  CRM	
  m-­‐banking	
  demo:	
  hip://www.youtube.com/watch?v=DQGINTJEEmY	
  
    	
  Social	
  Plug/connector	
  (FB	
  y	
  Twiier):	
  hip://www.youtube.com/watch?v=BatGfIpjMHA	
  
RCS	
  SoluNon	
  Gateway	
  schemaNcs	
  
                                                                                      RCS Solution
                                                         UNI	
  (user	
  to	
  	
       Gateway
      Carrier                     XDM                      network	
  
       core               IM                              interface)	
  
                                                                                                MSRP
                                                                                                 MSRP     SIP
                                                                                                           SIP     XDM
                                                                                                                    XDM
        Video share                     IMS                                                       MSRP      SIP      XDM
                                                                                                   MSRP
                                                                                                    MSRP     SIP
                                                                                                              SIP     XDM
                                                                                                                       XDM
                                                                                      virtual        MSRP      SIP      XDM
             Presence                                                                  RCS
                                                                                      clients

                                                                                                          RESTful	
  and	
  web	
  
                                                                                                             push	
  APIs	
  
UNI	
  (user	
  to	
  network	
  interface)	
  

                                                   mobile                             Enterprises
                                                  and fixed
                                                                                                       Internet
                                                    RCS                                               ecosystem
                                                   clients                            Developers
Example:	
  Mobile	
  CRM	
  
•  Ride	
  the	
  wave:	
  from	
  IVR	
  to	
  texAng	
  
•  Users	
  prefer	
  a	
  chat	
  to	
  calling,	
  waiAng	
  to,	
  arguing	
  
   with	
  an	
  IVR	
  
•  File	
  transfer	
  to	
  send	
  or	
  receive	
  addiAonal	
  contextual	
  
   info	
  
•  Operators	
  backing	
  idenAty,	
  confidenAality	
  and	
  messy	
  
   tech	
  
             Mobile	
  CRM	
  and	
  RCS-­‐e:	
  perfect	
  match?       	
  
Example:	
  OTT	
  mash	
  up	
  

•  Foursquare	
  checkin	
  triggers	
  file	
  transfer	
  
    –  Mall	
  -­‐>	
  voucher	
  
    –  Airport	
  -­‐>	
  boarding	
  pass	
  
    –  Fair	
  -­‐>	
  agenda	
  or	
  map	
  
•  All	
  intelligence	
  in	
  the	
  network.	
  Developer	
  
   knows	
  nothing	
  about	
  “telco	
  stuff”	
  
RCS-­‐e	
  Thin	
  Client	
  Server	
  
Enables	
  RCS-­‐e	
  “ubiquity”,	
  making	
  feasible	
  to	
  integrate	
  RCS-­‐e	
  with	
  corporate	
  web	
  
    portals,	
  in	
  a	
  web	
  browser	
  anywhere,	
  or	
  as	
  a	
  TV	
  or	
  STB	
  widget.	
  
Can	
  create	
  embedded	
  use	
  cases	
  of	
  RCS	
  in	
  apps;	
  and	
  RCS	
  clients	
  in	
  different	
  pla[orms	
  
    without	
  implemenAng	
  telco	
  protocols:	
  using	
  HTTP	
  APIs	
  is	
  enough	
  to	
  deliver	
  RCS.	
  
Clients	
  are	
  cloud	
  based	
  and	
  the	
  "look	
  &	
  feel"	
  becomes	
  highly	
  customizable.	
  
Supported	
  cases	
  include	
  highly	
  customizable	
  RCS-­‐e	
  Web	
  clients,	
  ranging	
  from	
  very	
  
    sophisAcated	
  (JQuery)	
  to	
  simple	
  html.	
  RCS-­‐e	
  clients	
  using	
  TV	
  Widget	
  and	
  
    embedding	
  RCS-­‐e	
  communicaAons	
  in	
  apps	
  (games,	
  adverAsement,	
  etc)	
  are	
  also	
  
    possible.	
  	
  
UNI	
  based:	
  Clients	
  are	
  IMS	
  clients:	
  no	
  need	
  to	
  reinvest	
  on	
  BSS,	
  OSS,	
  security.	
  Totally	
  
    independent	
  from	
  IM	
  server	
  and	
  core	
  vendor.	
  
Examples:	
  
   	
  RCS-­‐e	
  WebClient	
  JQuery:	
  hip://www.youtube.com/watch?v=tY8M1t1F2P4	
  
   	
  RCS-­‐e	
  WebClient	
  tablet/smartphones:	
  hip://www.youtube.com/watch?v=ChtNiiWg93k	
  
   	
  History	
  Feature:	
  hip://www.youtube.com/watch?v=LmFnSndUx64	
  
ApplicaNon	
  to	
  RCS	
  TV	
  Widget	
  
 RCS Solution Gateway
                                                                                RCS widget
      virtual                                                                    backend
       RCS      MSRP      SIP       XDM
                 MSRP
                  MSRP     SIP
                            SIP      XDM
                                      XDM
      clients

                                                RCS	
  APIs	
  (presence,	
  
 UNI	
                                          messaging,	
  picture	
  
                                                        transfer)	
  
                         Presence
     Carrier    IM
      core                   IMS                                                                               Widget
                     XDM
                                                              Widgets
                                                                                                             enabled TV
UNI	
                                                         server
                                                                                  RCS	
  Widget	
  management	
  (widget	
  
                                             mobile
                                            and fixed
                                                                                         catalogue,	
  download	
  …)	
  
                                              RCS
                                             clients
RCS-­‐e	
  End	
  User	
  ConfirmaNon	
  Request	
  Server	
  
RCS-­‐e	
  End	
  User	
  ConfirmaAon	
  Request	
  Server	
  allows	
  a	
  carrier	
  to	
  open	
  EUCR	
  capability	
  
       to	
  selected	
  3rd	
  parAes,	
  becoming	
  a	
  new	
  revenue	
  stream	
  for	
  telcos.	
  
It	
  moneAzes	
  the	
  value	
  from	
  user	
  idenAty,	
  a	
  valuable	
  asset,	
  and	
  improves	
  on	
  the	
  now	
  
       common	
  SMS	
  mechanism	
  (popular	
  for	
  banks,	
  credit	
  cards,	
  etc.).	
  
End	
  User	
  ConfirmaAon	
  Requests	
  are	
  more	
  interacAve,	
  real	
  Ame,	
  and	
  the	
  telco	
  can	
  
       become	
  a	
  neutral	
  witness	
  and	
  notary,	
  cerAfiying	
  the	
  noAficaAons,	
  acceptances,	
  
       rejecAons.	
  
One	
  of	
  the	
  best	
  RCS-­‐e	
  moneAzing	
  approaches	
  
	
  
Demo:	
  
internal	
  /	
  external	
  cases:	
  hip://www.youtube.com/watch?v=5wR9SeM3WE0	
  
	
  
(EUCR	
  adds	
  a	
  standard	
  mechanism	
  to	
  ask	
  for	
  explicit	
  subscriber	
  confirmaAon,	
  it	
  will	
  be	
  available	
  
     across	
  all	
  RCS-­‐e	
  compaAble	
  mobiles)	
  
Example:	
  transacNon	
  brokerage	
  

•  RCS-­‐e	
  ships	
  with	
  user	
  prompAng	
  facility	
  
•  SMS-­‐pin	
  on	
  steroids	
  
•  Use	
  it	
  for	
  3rd	
  parAes	
  !!!	
  
RCS-­‐e	
  LiveServe	
  
LiveServe	
  RCS-­‐e	
  provides	
  APIs	
  to	
  make	
  very	
  easy	
  to	
  create	
  video	
  use	
  cases	
  on	
  top	
  of	
  
      RCS-­‐e,	
  using	
  the	
  carrier	
  enablers,	
  not	
  bypassing	
  them.	
  
Developers	
  can	
  create	
  mass	
  market	
  use	
  cases,	
  like	
  real	
  Ame	
  video	
  from	
  mobile	
  to	
  web	
  
      so	
  your	
  friends	
  can	
  see	
  what	
  you	
  are	
  seeing	
  from	
  a	
  social	
  network.	
  
For	
  enterprises,	
  just	
  an	
  unexpensive	
  mobile	
  phone	
  makes	
  possible	
  real	
  Ame	
  field	
  
      reporAng,	
  data	
  acquisAon,	
  informaAon	
  broadcasAng	
  to	
  employees	
  in	
  key	
  
      situaAons,	
  etc.	
  Also	
  mulAmedia	
  self-­‐service	
  and	
  voice	
  triggered	
  video	
  on	
  demand	
  
      can	
  be	
  implemented.	
  
Telco	
  alternaAve	
  to	
  OTT	
  soluAons	
  
LiveServe	
  RCS-­‐e	
  is	
  built	
  on	
  Solaiemes	
  LiveServe	
  pla[orm,	
  in	
  producAon	
  in	
  911	
  
      emergency	
  centers.	
  
Example:	
  
   	
  Personal	
  live	
  videostreaming/blogging	
  site	
  using	
  Google	
  Blogger	
  &	
  RCS-­‐e	
  
   	
  	
  hip://www.youtube.com/watch?v=Kit6lcWsSQA	
  
RCS-­‐e	
  XMPP	
  Gateway	
  
RCS-­‐e	
  <-­‐>	
  XMPP	
  Gateway	
  is	
  an	
  extension	
  on	
  top	
  of	
  RCS	
  SoluAon	
  Gateway	
  
   allowing	
  smooth	
  integraAon	
  with	
  messaging	
  systems	
  based	
  on	
  XMPP.	
  
   Over	
  the	
  top	
  as	
  Google	
  Talk,	
  Facebook	
  Chat,	
  Jabber.	
  Or	
  enterprise.	
  
Uses	
  UNI	
  approach,	
  combining	
  in	
  a	
  scalable	
  way	
  RCS	
  SoluAon	
  Gateway	
  API’s	
  
   and	
  XMPP	
  API’s.	
  
Avoid	
  communicaAon	
  silos,	
  help	
  carriers	
  to	
  link	
  customers	
  to	
  their	
  social	
  
   networking	
  sites	
  contacts,	
  keeping	
  them	
  relevant	
  and	
  without	
  
   surrendering	
  subscriber	
  ownership.	
  Making	
  carriers	
  part	
  of	
  the	
  "game".	
  
Demo:	
  
  	
  Chat	
  between	
  RCS-­‐e	
  &	
  Facebook	
  Chat	
  and	
  Google	
  Talk	
  users	
  
  	
  hip://www.youtube.com/watch?v=zF_roI2IOA0	
  
Ahead	
  of	
  OTT:	
  “RCS-­‐e	
  Personal	
  Manager”	
  
•  Allow	
  subscribers	
  to	
  manage	
  their	
  personal	
  communicaAons	
  
   (supplementary	
  services	
  for	
  messaging)	
  
•  Set	
  filter	
  &	
  auto-­‐responders	
  (based	
  on	
  originaAng	
  contacts	
  &	
  Ame	
  
   intervals)	
  
•  Create	
  event	
  to	
  be	
  triggered	
  on	
  behalf	
  of	
  the	
  user	
  even	
  when	
  offline,	
  
   based	
  on	
  chat	
  &	
  file	
  transfer	
  
•  Includes	
  a	
  personal	
  media	
  library	
  to	
  store	
  texts	
  and	
  media	
  to	
  be	
  used	
  in	
  
   auto-­‐responders,	
  filters	
  and	
  events	
  
•  AddiAonal	
  features	
  as	
  WebApp	
  to	
  manage	
  personal	
  configuraAon	
  using	
  
   the	
  user	
  mobile,	
  and	
  enabling	
  videoshare	
  based	
  events	
  
DemostraAon:	
  
  	
  	
  hip://www.youtube.com/watch?v=f7tMKVDdoes	
  
Solaiemes	
  TesNng	
  SoluNon	
  
Same	
  technology,	
  different	
  use:	
  put	
  the	
  APIs	
  to	
  work	
  on	
  tesAng	
  
  the	
  client,	
  server,	
  connecAvity,	
  availability,	
  quality,	
  …	
  
Focus	
  on	
  protocol	
  and	
  funcAonal	
  tesAng,	
  not	
  in	
  load	
  
Web	
  based	
  interface	
  to	
  create,	
  execute,	
  control,	
  audit,	
  report	
  
  RCS-­‐e	
  test	
  cases.	
  Built	
  for	
  the	
  average	
  non-­‐expert	
  tester	
  
Separate,	
  independent	
  product	
  
Sample	
  usages:	
  
     Client	
  tesAng	
  
     End	
  to	
  end	
  tesAng	
  
     Server	
  availability	
  and	
  quality	
  
     InterconnecAon	
  agreements	
  
TesNng	
  soluNon	
  as	
  a	
  glance	
  
                              RCS-e
                        Solution Gateway
                               Mini

                                                   IMS Carrier 1
 RCS-e                      RCS-e
                        EUCR Server Mini
  TS
                        LiveServe RCS-e
                              Mini
                                             UNI




                                                   IMS Carrier n
www.solaiemes.com	
  
                           www.rcse.tv	
  
AddiAonal	
  info:	
  
youtube.com/solaiemes	
  
slideshare.net/solaiemes	
  
blog.solaiemes.com	
  

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Solaiemes RCS-e Open & Ubiquitous

  • 1. RCS-­‐e  open  and  ubiquitous   Empower  operator’s  strengths    
  • 2. Solaiemes:  infrastructure  for  operators   What?  Opening  operator  enablers  to  developers   and  enterprises,  keeping  operator  in  control     What  for?  Help  operator  profit  from  strengths:  mass   market,  trust,  reachability,  universality     How?  Easy  for  the  the  operator  (UNI  integraAon),   easy  for  the  developer  (REST  and  WS  APIs)  
  • 3. Less  philosophical  …   •  Provide  enterprise  and  public  sector  with  mobile  mulAmedia   services  that  really  help  them  with  their  daily  chores   •  Give  operators  weapons  to  find  use  cases  where  OTT  can  not   reach  (yet):   –  Based  on  phone  numbers,  exisAng  agendas   –  Universal:  not  linked  to  specific  handset  models,  no  app   –  Ubiquitous:  accessible  from  any  screen  ($$  even  with  no  SIM  card)   –  Enterprise  -­‐  Customer  communicaAon:  enterprise  happy  to  pay  to  get   the  problem  solved   –  Value  added  services:  customers  happy  to  pay  (1€  per  SMS)   •  We  provide  the  tools  so  operator  can  engage  innovaAon  out   there  without  losing  control  
  • 4. Solaiemes  and  RCS   •  Focus  on  APIs  and  3rd  party  engagement  since  the   beginning   •  Heavy  contributor  to  RCS  API  effort,  editor   •  GSMA  2011  RCS  Best  InnovaAon  Award   •  Products  in  Tier-­‐1  vendors  and  operators.  Trials   around  the  world   •  Interoperated:  IOT  test  fests  and  1-­‐1  tesAng   •  Available  now,  already  in  the  2nd  product  generaAon   •  Evolving  por[olio,  always  thinking  ahead  
  • 5. Our  vision:  RCS-­‐e  as  a  plaDorm   •  RCS-­‐e  =  OTT  chat  clone?  Only  if  kept  caged   and  chained   •  Telco  added  value:  beyond  person-­‐to-­‐person   •  Object  communicaAons   •  OTT  not  doing  that  (yet)  
  • 6. What’s  missing?     •  Open  enablers  to  innovaAon   engine.  APIs  as  tools  so   Ankerers  can  Anker.   •  Operators:  able  to  open   developer  accounts  by  the   millions.   •  Developers:  start  quickly,   with  no  telco  experAse   Credit:: www.freedigitalphotos.net required.  
  • 7. Towards  the  “Service  Store”   •  “Service  Store”  vs  “App  Store”   •  No  fragmentaAon,  totally  portable  across  pla[orms   •  Telco  playing  leading  role,  arAculaAng  ecosystem   Device/OS manufactures leading role Telco leading role
  • 8. APIs:  Put’em  on  the  UNI  !!!   •  Reuse  provisioning,  policy,  security,  firewall,  accounAng,   billing,  raAng,  …   •  Totally  independent  from  the  core.  No  impact  on  redesigns,   upgrades,  changes  of  vendors.   •  Naturally  cloudy.  Same  pla[orm  serves  different  OpCos,  even   with  mismatching  service  characterisAcs.   •  Put  the  same  trust  in  your  developer  as  in  other  customers.   •  Very  easy  to  use:  modelled  from  OTT  APIs,  no  telco  experAse   needed.   •  Could  be  deployed  without  lengthy  carrier  approval  process.   •  It  works  !!!  www.rcse.tv  
  • 9. Solaiemes  RCS  plaDorms   •  UNI  based   –  No  vendor  lock-­‐in   –  Operator  in  control   –  Immediate  integraAon  with  core   –  Reuse  all  investment  on  IMS:  billing,  security,  provisioning,  …   •  Easy  to  use  APIs,  3  flavours:  REST,  Web-­‐Services,  Comet   •  Presence/capabiliAes,  Chat,  File  transfer,  Video   •  Includes  XMPP  gateway  for  extra  connecAvity   –  Example:  Chat  RCS  –  Facebook  with  no  modificaAon  in  core  or  in  mobile   •  Repository  and  communicaAon  history  for  total  user  experience   •  Thin  Client:  access  to  RCS-­‐e  just  from  a  web  browser:  PC,  iPad,   smarthphone,  TV,  set  top  box,  …   •  Sample  use  cases  on  Tier-­‐1  core  in  youtube.com/solaiemes  
  • 10. PorDolio  at  a  glance   RCS-e XMPP Solution Gateway Gateway RCS-e LiveServe Use cases RCS-e RCS-e RCS-e Core API IMS RCS-e UNI EUCR Server RCS Thin Client Server
  • 11. RCS-­‐e  SoluNon  Gateway   RCS-­‐e  SoluAon  Gateway  aims  to  be  the  pla[orm  to  merge  telco  infrastructure   to  web  soluAons  providing  UNI  based  RESTful  APIs   Easy  for  the  carriers:  no  need  to  interoperate  each  service,  carrier  fully  in   control,  enabling  carriers  to  deploy  valuable  services  on  top  of  RCS-­‐e  on  a   scalable  and  secure  way.  Easy  for  service  developers  and  providers:   Internet-­‐like  APIs,  very  easy  to  use,  no  telco  experAse  needed.   It  is  now  helping  major  carriers  to  refine  their  RCS-­‐e  offering.  Client  &  server   vendor  independent,  integrated  with  Tier-­‐1  vendors  and  trialed  around   the  world.   Fields:  internet  tools  via  RCS-­‐e,  CRM  self  service,  etc   Examples:    Couponing  mash-­‐up  Foursquare  and  RCS-­‐e:  hip://www.youtube.com/watch?v=J2CTNliGL0o    Mash-­‐up  Google  Translate  via  RCS-­‐e:  hip://www.youtube.com/watch?v=bt7CKoCHl_s    CRM  m-­‐banking  demo:  hip://www.youtube.com/watch?v=DQGINTJEEmY    Social  Plug/connector  (FB  y  Twiier):  hip://www.youtube.com/watch?v=BatGfIpjMHA  
  • 12. RCS  SoluNon  Gateway  schemaNcs   RCS Solution UNI  (user  to     Gateway Carrier XDM network   core IM interface)   MSRP MSRP SIP SIP XDM XDM Video share IMS MSRP SIP XDM MSRP MSRP SIP SIP XDM XDM virtual MSRP SIP XDM Presence RCS clients RESTful  and  web   push  APIs   UNI  (user  to  network  interface)   mobile Enterprises and fixed Internet RCS ecosystem clients Developers
  • 13. Example:  Mobile  CRM   •  Ride  the  wave:  from  IVR  to  texAng   •  Users  prefer  a  chat  to  calling,  waiAng  to,  arguing   with  an  IVR   •  File  transfer  to  send  or  receive  addiAonal  contextual   info   •  Operators  backing  idenAty,  confidenAality  and  messy   tech   Mobile  CRM  and  RCS-­‐e:  perfect  match?  
  • 14. Example:  OTT  mash  up   •  Foursquare  checkin  triggers  file  transfer   –  Mall  -­‐>  voucher   –  Airport  -­‐>  boarding  pass   –  Fair  -­‐>  agenda  or  map   •  All  intelligence  in  the  network.  Developer   knows  nothing  about  “telco  stuff”  
  • 15. RCS-­‐e  Thin  Client  Server   Enables  RCS-­‐e  “ubiquity”,  making  feasible  to  integrate  RCS-­‐e  with  corporate  web   portals,  in  a  web  browser  anywhere,  or  as  a  TV  or  STB  widget.   Can  create  embedded  use  cases  of  RCS  in  apps;  and  RCS  clients  in  different  pla[orms   without  implemenAng  telco  protocols:  using  HTTP  APIs  is  enough  to  deliver  RCS.   Clients  are  cloud  based  and  the  "look  &  feel"  becomes  highly  customizable.   Supported  cases  include  highly  customizable  RCS-­‐e  Web  clients,  ranging  from  very   sophisAcated  (JQuery)  to  simple  html.  RCS-­‐e  clients  using  TV  Widget  and   embedding  RCS-­‐e  communicaAons  in  apps  (games,  adverAsement,  etc)  are  also   possible.     UNI  based:  Clients  are  IMS  clients:  no  need  to  reinvest  on  BSS,  OSS,  security.  Totally   independent  from  IM  server  and  core  vendor.   Examples:    RCS-­‐e  WebClient  JQuery:  hip://www.youtube.com/watch?v=tY8M1t1F2P4    RCS-­‐e  WebClient  tablet/smartphones:  hip://www.youtube.com/watch?v=ChtNiiWg93k    History  Feature:  hip://www.youtube.com/watch?v=LmFnSndUx64  
  • 16. ApplicaNon  to  RCS  TV  Widget   RCS Solution Gateway RCS widget virtual backend RCS MSRP SIP XDM MSRP MSRP SIP SIP XDM XDM clients RCS  APIs  (presence,   UNI   messaging,  picture   transfer)   Presence Carrier IM core IMS Widget XDM Widgets enabled TV UNI   server RCS  Widget  management  (widget   mobile and fixed catalogue,  download  …)   RCS clients
  • 17. RCS-­‐e  End  User  ConfirmaNon  Request  Server   RCS-­‐e  End  User  ConfirmaAon  Request  Server  allows  a  carrier  to  open  EUCR  capability   to  selected  3rd  parAes,  becoming  a  new  revenue  stream  for  telcos.   It  moneAzes  the  value  from  user  idenAty,  a  valuable  asset,  and  improves  on  the  now   common  SMS  mechanism  (popular  for  banks,  credit  cards,  etc.).   End  User  ConfirmaAon  Requests  are  more  interacAve,  real  Ame,  and  the  telco  can   become  a  neutral  witness  and  notary,  cerAfiying  the  noAficaAons,  acceptances,   rejecAons.   One  of  the  best  RCS-­‐e  moneAzing  approaches     Demo:   internal  /  external  cases:  hip://www.youtube.com/watch?v=5wR9SeM3WE0     (EUCR  adds  a  standard  mechanism  to  ask  for  explicit  subscriber  confirmaAon,  it  will  be  available   across  all  RCS-­‐e  compaAble  mobiles)  
  • 18. Example:  transacNon  brokerage   •  RCS-­‐e  ships  with  user  prompAng  facility   •  SMS-­‐pin  on  steroids   •  Use  it  for  3rd  parAes  !!!  
  • 19. RCS-­‐e  LiveServe   LiveServe  RCS-­‐e  provides  APIs  to  make  very  easy  to  create  video  use  cases  on  top  of   RCS-­‐e,  using  the  carrier  enablers,  not  bypassing  them.   Developers  can  create  mass  market  use  cases,  like  real  Ame  video  from  mobile  to  web   so  your  friends  can  see  what  you  are  seeing  from  a  social  network.   For  enterprises,  just  an  unexpensive  mobile  phone  makes  possible  real  Ame  field   reporAng,  data  acquisAon,  informaAon  broadcasAng  to  employees  in  key   situaAons,  etc.  Also  mulAmedia  self-­‐service  and  voice  triggered  video  on  demand   can  be  implemented.   Telco  alternaAve  to  OTT  soluAons   LiveServe  RCS-­‐e  is  built  on  Solaiemes  LiveServe  pla[orm,  in  producAon  in  911   emergency  centers.   Example:    Personal  live  videostreaming/blogging  site  using  Google  Blogger  &  RCS-­‐e      hip://www.youtube.com/watch?v=Kit6lcWsSQA  
  • 20. RCS-­‐e  XMPP  Gateway   RCS-­‐e  <-­‐>  XMPP  Gateway  is  an  extension  on  top  of  RCS  SoluAon  Gateway   allowing  smooth  integraAon  with  messaging  systems  based  on  XMPP.   Over  the  top  as  Google  Talk,  Facebook  Chat,  Jabber.  Or  enterprise.   Uses  UNI  approach,  combining  in  a  scalable  way  RCS  SoluAon  Gateway  API’s   and  XMPP  API’s.   Avoid  communicaAon  silos,  help  carriers  to  link  customers  to  their  social   networking  sites  contacts,  keeping  them  relevant  and  without   surrendering  subscriber  ownership.  Making  carriers  part  of  the  "game".   Demo:    Chat  between  RCS-­‐e  &  Facebook  Chat  and  Google  Talk  users    hip://www.youtube.com/watch?v=zF_roI2IOA0  
  • 21. Ahead  of  OTT:  “RCS-­‐e  Personal  Manager”   •  Allow  subscribers  to  manage  their  personal  communicaAons   (supplementary  services  for  messaging)   •  Set  filter  &  auto-­‐responders  (based  on  originaAng  contacts  &  Ame   intervals)   •  Create  event  to  be  triggered  on  behalf  of  the  user  even  when  offline,   based  on  chat  &  file  transfer   •  Includes  a  personal  media  library  to  store  texts  and  media  to  be  used  in   auto-­‐responders,  filters  and  events   •  AddiAonal  features  as  WebApp  to  manage  personal  configuraAon  using   the  user  mobile,  and  enabling  videoshare  based  events   DemostraAon:      hip://www.youtube.com/watch?v=f7tMKVDdoes  
  • 22. Solaiemes  TesNng  SoluNon   Same  technology,  different  use:  put  the  APIs  to  work  on  tesAng   the  client,  server,  connecAvity,  availability,  quality,  …   Focus  on  protocol  and  funcAonal  tesAng,  not  in  load   Web  based  interface  to  create,  execute,  control,  audit,  report   RCS-­‐e  test  cases.  Built  for  the  average  non-­‐expert  tester   Separate,  independent  product   Sample  usages:   Client  tesAng   End  to  end  tesAng   Server  availability  and  quality   InterconnecAon  agreements  
  • 23. TesNng  soluNon  as  a  glance   RCS-e Solution Gateway Mini IMS Carrier 1 RCS-e RCS-e EUCR Server Mini TS LiveServe RCS-e Mini UNI IMS Carrier n
  • 24. www.solaiemes.com   www.rcse.tv   AddiAonal  info:   youtube.com/solaiemes   slideshare.net/solaiemes   blog.solaiemes.com