It contains GILLETTE complete details in P&G Lmt

1. Submitted by:
Sojan Thomas
14MG20139
1ST MBA. SEC -A

2.  P&G, is an American multinational consumer
goods company headquartered in Ohio, United States
 Founded by William Procter and James Gamble,
both from the United Kingdom
 Its products include pet foods, cleaning
agents and personal care products.
 Operates around 300 brands
 Employees around 130000 people
INTRODUCTION

3. PROCTER & GAMBLE

4. • STRENGTH WEAKNESS
• Product innovation - Views Product performance only
• Offers multiple Products - Customer concentration
• Strong Brand Image - Increased promotional spending to
keep health sales
• Strong Customer Loyalty
• Diversified Business Structure
• OPPURTUNITY THREATS
• Going Green Eco Friendly - High levels of competition
• Emerging Markets - Raw material and energy price
increases
• Selling directly to consumers - Potential Gillette integration
• Better Product Experience - Vicks banned in US market
SWOT ANALYSIS

5. GILLRTTE
 Founded by King C Gillette.
 1st Product – Double edged, T shape
disposable razors.
 Develops new markets by opening London
Offices.
 Net Sales exceed $8 Billion.
 Operates around 300 brands in 80 countries
and employees around 130000 people

6.  Razors
 Shaving Gels
 Deodorants
 Body Wash
 Skin Care
 Hair Care
GILLETTE– PRODUCT LINE

7. GILLETTE RAZOR
GENTS:
LADIES:

8.  Perceived value pricing.
 Penetrative pricing strategy for vector plus
 Bundling-Shaving creams/gels along with razors
 Foams bundled with a Gillette sensor excel usually
 33% extra on many variants
GILLETTE - PRICE

9. GILLETTE- PLACE
 Gillette’s own network in India reaches 1 lakh
outlets in 3600 towns
 Now Using additional P&G distribution channel
 Hub and spoke approach
 20 hub cities and spokes are Tier 2 and Tier 3
cities

10. GILLETTE PROMOTION
 Used sports as a major promotional vehicles.
 Endorsed by eminent sports
personalities.
 Tie up with the Zapak for the India
gaming championship for Mach3 turbo
promotion.
 Focus on brand values, innovation and
cutting edge technology
 Educate consumer on product
advancements and improved shaving
performance

11. SEGMENTATION
• Urban & Semi-Urban area
• User Status- Regular User, Potential User & Non-users
TARGETING
• Young Men
• Beauty Conscious Women
POSITIONING
• Super Speed razor, Reducing facial irritation
• Disposable razors
• Safety Razor- prevent cuts and allowing for a closer shave
STP