A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography. Fill out the template on the next page with ideas related to your Go to Market Strategy.

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Strategy Best Practices
Go to
Market
Strategy
Template

2. A Go to Market Strategy is a strategic plan that organizations use to outline how they will
bring a new product, service, or business model to market. This strategy is created with the
intention of attaining competitive advantage in the industry by improving the overall product
experience of the customer (e.g., reasonable price, high quality materials, etc.). While
creating an enticing value proposition is a commonly used strategic plan of organizations,
the Go to Market Strategy is unique in that it specifically highlights how the company will use
internal and external resources to differentiate and establish itself to succeed in a new
market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Want more tools and templates? Visit https://upboard.io/
Go to Market Strategy Template

3. Want more tools and templates? Visit https://upboard.io/
Go to Market Strategy Template
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Business Objectives
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Marketing Priorities
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Marketing Goals
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Marketing Strategy
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Key Actions
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Dependencies/Risks

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