Continuing our series on Building A Better Survey, Part 2 focuses on crafting the perfect questions to generate lots of responses and great results. These tips and best practices will help you position your next survey for success.

1. Continuing our series, Part 2 focuses on crafting the perfect questions to
generate lots of responses and great results. These tips and best practices will
help you position your next survey for success.
Build Better Surveys
Part 2
by Lauren Franco

2. Outline for presentation
How to start building a better survey:
• Tell It Like It Is
• Keep It Short & Sweet
• Watch Your Language
• Bank On Sample Surveys
• Ready… Set… Almost…

3. When creating questions,
it’s critical to craft the right
language and structure.
Naturally, this is our focus
for today’s segment of
Build Better
Surveys.
Introduction

4. In Part 1, we addressed proper
survey planning, including:
1. Envision the results
2. Find your purpose
3. Know your audience
4. Make it easy for participants
5. Put your best face forward
Introduction

5. What’s next?
Creating the perfect
questions.
Introduction

6. Words matter.
Even the slightest change
to word choice can have a
major impact on your
survey. Hiccups or
confusion can lead to
inaccurate feedback.
Introduction

7. Survey success requires
careful attention to crafting
questions, including the
following 5 hints:
• Tell It Like It Is
• Keep It Short & Sweet
• Watch Your Language
• Bank On Sample Surveys
• Ready… Set… Almost…
Process

8. Clear, concise questions
elicit more precise
responses.
Remember your audience
and design your questions
to avoid any confusion.
Tell It Like It Is1

9. Ask a simple question, get a
simple answer. Too many answer
options may distract or confuse
respondents.
Unless absolutely necessary, try
not to exceed 10 answer options
per question.
Keep It Short & Sweet2

10. To avoid such pitfalls, don’t let
your words get away from you.
Word choice and phrasing can have a
major impact. Even without meaning to,
your question might mislead and frustrate
participants.
Watch Your Language3

11. When starting from scratch,
consider survey templates.
Our Survey Bank provides
professionally designed complete
survey templates so that you save
time and reach your goal faster.
It’s up to you.
Bank on Sample Surveys4

12. They’ll easily be able to identify
unclear questions or overlooked
answer options.
Before you launch, have a small
group read through your surveys.
Ready… Set… Almost…5

13. So, now that you’ve got a better
idea of how to create great
questions...
Put this knowledge to work in
crafting the perfect survey content!
Your participants will thank you
and your response rate will benefit.
Conclusion

14. Remember: It’s all about
questions and answers.
Start with the basics and get
ready for results!
Conclusion
Visit SoGoSurvey.com