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Social business 7 ways to create a more open organisation

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Social business 7 ways to create a more open organisation

  1. 1. SOCIAL BUSINESS Seven ways to create a more open company culture SEPTEMBER 19, 2012 SOFUS MIDTGAARD Managing Partner, Leaderlab & Founder of Rebuild21
  2. 2. Seven ways to create an open culture
  3. 3. 1. Purpose before profits! - Purpose drives motivation and a sharing culture
  4. 4. 2. Philosophy is the new strategy! - Trust, empowerment and democratic leadership are key to creating the social organisation
  5. 5. Whole Foods Market
  6. 6. 3. Great ideas can come from anywhere - Build an organization, systems and incentives that support great ideas from anywhere
  7. 7. Google
  8. 8. W.L. Gore
  9. 9. 4. Walk the talk - 21st century CEO’s play a key role in creating a sharing organisation
  10. 10. Zappos
  11. 11. 5. Give fans a backstage pass! - 21st century businesses don't end at the corporate firewall - they invite global talent backstage for co-creation
  12. 12. Starbucks
  13. 13. Starbucks has recieved more than 100.000 ideas for business innovation from customers MyStarbucksIdea.com 2011 http://www.flickr.com/photos/rudelovers/65007512/
  14. 14. 6. Break down the Berlin walls - 21st century businesses don't end at the corporate firewall - they invite global talent backstage for co-creation
  15. 15. http://www.yaf.org/uploadedImages/Blogs/berlinwall1.jpg
  16. 16. More than 35% of P&G’s new Tekst products come from customer and partner networks Source: Former CEO A.G Lafley, HBS http://www.noscruf.org/AG%20speech.jpg
  17. 17. 7. Transparency is the new black! - transparency, open source or open business models can be massive drivers of new business
  18. 18. How transparent are your organizations across divisions when it commes to activities and projects? Score: 1-10 (10 highest)
  19. 19. How good are you at sharing relevant knowledge across divisions? Score: 1-10 (10 highest)
  20. 20. How good are you at collaborating on projects across the organisation? Score: 1-10 (10 highest)
  21. 21. Internal: Openness/ Sharing Collaboration Transparency Transparency: How Sharing: How good is Collaboration: How good good are your the flow of relevant are your organisations at company at making information between supporting collaboration projects and activities people from different and projects across the visible across the divisions? organisation. organisation. Purpose, Values, Culture, Context
  22. 22. How good are your organisation at listening and adapting products and services to customers demands? Score: 1-10 (10 highest)
  23. 23. How active are your organisation in involving customers in co-creation or contributions for new products? Score: 1-10 (10 highest)
  24. 24. To what degree are you developing or facilitating open business platforms/networks? Score: 1-10 (10 highest)
  25. 25. External User Open inspired Co-Creation Business innovation Platforms Company adapts to Company involves Users are co- user: surveys, focus customers & partners: producers: Open groups, entnographic crowdsourcing, mass- Business Platforms, research, mass- colaboration, co- Open Source platforms customization creation Purpose, Values, Culture, Context, Business Model
  26. 26. No ‘one fits all’. You can succeed in many ways! Transparency:#projects#&# ac;vi;es# 100%# 90%# 80%# 70%# Open#business#plaOorms:# 60%# Sharing:#of#knowledge# Are#you#invi;ng#customers# 50%# across#divisions#&#unit# and#partners#to#coLdevelop# 40%# 30%# 20%# 10%# Company#X# 0%# Company#Y# CoLcrea;on:#Involving# Collabora;on:#on#projects# customers#in#products# across#organisa;on# development# Responsiveness:#Listening# and#adap;ng#to#customer# needs#
  27. 27. Rebuild 21 MAY 22-23 2012 COPENHAGEN Rebuild 21 LEADERSHIP NETWORK Rebuild 21 LEADERSHIP ACADEMY
  28. 28. THANK YOU Ways to create a more open company culture SOFUS MIDTGAARD Managing Partner, Leaderlab & Founder of Rebuild21 sofus@rebuild21.org @sofus Rebuild 21 MAY 22-23 2012 COPENHAGEN

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  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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  • Jo vi går fra en verden af betalt markedsføring i andre medier, over en verden af egne marketingkanaler til en verden af omtale som vi skal gøre os fortjent til….\n
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