An updated version of my resume available to the public, as we near the end of 2020. If you have any questions about the work described within please don't hesitate to reach me on: eric@rmedy.com
This CV incorporates as succinctly as possible almost 14 years worth of work experience.
The final reason I wanted to share this is to provide an example of a resume format, and style that has consistently worked well for me, albeit with small adjustments in acquiring interviews, recruitment calls, and even offers.
#exampleresume #goodresume
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Eric Azizian Resume (November 18th, 2020)
1. Eric Azizian
H E A D O F G R O W T H / M A R K E T I N G
ProďŹle
I'm a young professional that has been involved in almost every thing to do with online
business, internet marketing, application development and team management.
Between 14 and 19 years old I earned over $450,000+ USD in profit via the creation,
and selling of marketing software applications that I personally designed with the help
of hired developer(s).
At 17 I teamed up with a Russian speaking developer based out of Estonia to release
a music discovery app called, 'Mulve' (which grew faster, and quicker than anyone
could have imagined. Within one month our active user base grew from 1,000 users to
500,000+ and I managed to engineer it by thinking of a multi-tiered free PR strategy:Â
Between 19 - 20 I launched my most financially profitable product to date. PinPioneer
cost a total of $70 to build from idea into a launchable product. For the next 1.5 years
the product was earning me $5,000 - $7,000+ USD / month.
Between 21-26 I worked all over the world in Medicine, Finance, Technology & built a
prototype of an idea using a Google Sheet, and a few days later received the necessary
seed funding required to transform the idea into reality, from my boss, who funnily
enough owns a reasonably large investment portfolio - Leni Mayo.
I'm so grateful that I have been lucky enough to work in places like New York,
London, Moscow, Sydney, Melbourne, Auckland because it has given me a great
understanding of different work cultures starting from one man startups to large
companies like Incent.Â
I'm familiar with managing multi person teams both locally, and internationally. I'm
a native polyglot and can speak Russian, Armenian & English, which allows me to
engage with and find talented designers and developers from Eastern Europe, Russia
and Armenia.
I LOVE to learn new things and I believe I have the skills and capacity to learn and
adapt to whatever situation presents itself. I also love working with big data, analytics,
growth hacking, and building automation solutions using whatever development
language is presented in order to help people achieve their growth or marketing goals
faster.
Â
Primarily, I classify myself as an employee of the marketing division, rather than that
of development. However, I did teach myself how to code in, Â C#, vb.net languages,
JavaScript, SQL, and I love seeing the two mix in the form of automation tools. As I
progress, I find these skill sets blending more and more.
Employment History
Growth Hacker & Marketing Manager, Incent Loyalty, Sydney
J U LY 2 0 1 9 â P R E S E N T
Since starting my employment at Incent.com I personally pioneered several key
efforts which assisted in leading to the exponential 1000% user growth since January
2020.
Details
9 Edwin St
Breakfast Point, 2137
Australia
0409 157 133
eric@rmedy.com
DAT E O F B I RT H
29-01-1993
Skills
Leadership
Ability to Work in a Team
B2B / B2C Lead Generation
Search Engine Optimization
Adaptability
HTML & CSS
Python
Search Engine Marketing (PPC)
Digital Analytics & Big Data
Analysis
Email Marketing
Internet / Digital Marketing
Content Marketing
Google Adwords
Communication Skills
Conversion Optimization
PR Marketing & Gaining Exposure
Marketing Automation
Data Harvesting
Content Writing
Agile Project Management
2. As the company took a different direction in 2020, so did my role, effectively
transforming more into leading growth, data, analytics, and automation for the
company than traditional marketing campaigns (which I nevertheless had input on with
other team members).Â
Key Accomplishments:
⢠Grew our user base from under 10,000 in January, 2020 to over 200,000 by the
end of October.Â
⢠Mined the contact information of 50,000+ streamers and set up hyper
personalized email campaigns to be delivered to each person en mass. In short,
this mean't adding the relevant user data into the custom URL strings, which
when clicked by the respective person would lead them to a unique landing
page full of information relevant specifically to them.
⢠These conversions grew our streamer (and thereby user numbers) from 1 in
December, 2019 to 30,000+ by the end of October.
⢠Actively worked to develop engaging content strategies, distribution channels
and partnerships in the interest of overall brand promotion.
⢠Managed a team of 4-5+ others within the Marketing & Sales departments.
⢠Personally, coded a series of bots responsible for regularly scouring the web and
retrieving relevant data.Â
⢠Set up a weekly deliverable report to my GM which would analyze the streamer
data from the week prior (i.e. average concurrent viewers, average hours
watched, streamed, peak viewers etc) and present it cleanly for further analysis.
⢠Worked alongside the engineering team to implement advanced user
attribution via custom Javascript integrations with Google Analytics, specifically
building in custom userId dimensions into the reports, thus enabling us to
(identifiablly) track the behavior of each user irrespective of their device. Â
Head of Marketing, HashChing, Sydney, Australia
D E C E M B E R 2 0 1 8 â J U N E 2 0 1 9
As Head of Marketing, I was required to oversee and manage all junior marketing
teams and growth initiatives, whilst devising ideas for longer term growth, and what
form that may manifest in. Â
A day in my life would involve meeting with C-Level executives about short & long
term growth ideas and the best ways upon which to execute on those ideas subject
to labor and financial capital available.Â
During my initial days @ HashChing I dramatically cut expenditure on products and
services by tapping into 13+ year knowledge of the digital market and what tools and
services were available and could be used as cheaper alternatives.Â
For example: Reducing ad expenditure down from $150,000/month to
$10,000/month whilst maintaining the same number of inbound leads.
Additionally, between December - February by running a targeted data driven ad
campaign through Facebook, Google & Co I reduced cost per lead from $150+ to
under $50. Thus, reducing total ad expendituree from $100K+ / month to under
$20K.
More recently, I developed an intricate solution to re-engaging with registration
abandonment which contributed to a 120% increase in the company's monthly
growth rate.
Other Accomplishments
I designed many SEO improvements both on page and off page, including things like:
⢠Acquiring and managing partnerships with similarly sized and/or larger
companies (i.e. creditcardcompare.com.au)
Social Media Marketing &
Management
Effective Team Leader
Ability to Work Under Pressure
B2B Sales
Microsoft Excel
AWS => Azure => Google Cloud
SQL
Javascript
Data Analysis
Business Strategy & Ideas
Google Analytics
Affiliate Marketing
Brand Strategy
Business Partnering
API
Financial Management
Financial Analysis
Growth Hacking
Market Growth & Expansion
Content Research &
Development
Linux Server
Advanced Computer System
Skills
Marketing and Sales
Digital Marketing
Digital Strategy
Digital Communications &
Marketing
Business Intelligence
Ability to Work Under Pressure
3. ⢠Domain Authority -  during my tenure at HashChing I managed to improve
overall brand & domain authority from 28 points to 40+
⢠Advanced analysis of our on-page efforts and providing suggestions or manually
improving them myself making use of LSI, Semantic Keywords & Â more...
⢠At the time of writing this HashChing  is ranking between #1  and #4 on the
first page of Google for the keyword: Broker which receives 240K searches per
month. Though, due to the strong on page & local SEO efforts implemented this
was made possible.
⢠By focusing on reducing expenditure, I simultaneously managed to improve
Hashching's organic traffic vs paid traffic from 50% to >90%Â
⢠Blew past industry benchmarks with our email marketing campaigns by setting
up smulti-stage email campaigns. We achieved the following: Open Rates: Â 80%+
 | Response Rates: 15% - 30% | Conversion Rates: 7.5% - 10% (keeping in mind
these are cold emails).
Co-Founder, Mulve, London
A U G U S T 2 0 1 0 â J U LY 2 0 1 1
Mulve quoted as Napster 2.0 by the media was a music app I co-founded. Within one
month I managed to grow it from 1,000 users to 500,000+.
I did this using multi-tiered PR skills I had learned, along with a particular social media
set up that ensured user growth at zero cost to my partner Dmitri and I. There are still
plenty of links discussing the company online from CNN, Wired etc.
I received a $2,000,000 buy out offer from an American mobile media company called
Thumbplay or a 50% - 50% revenue split. However, due to differences of mindset this
didn't materialize.
Some media mentions (many more can be found through a Google search).
Geek:Â Mulve: super fast music discovery and no P2P in sight
Wired:Â MULVE PROMISES SPEEDY, TOUGH-TO-TRACE MUSIC DOWNLOADS
Lifehacker: Mulve Is A Portable MP3 Search-and-Download Tool
Director of Digital Marketing, DocChat.io, New York
N OV E M B E R 2 0 1 4 â N OV E M B E R 2 0 1 5
At DocChat.io I was one of the first three people hired so I was required to use a wide
range of skills on a daily basis to keep the company developing its proprietary app
correctly (without burning cash) and to ensure user growth.Â
Here are only a few of the many many things I accomplished and was required to do
while working at DocChat - telemedicine.Â
⢠I noticed that the company was spending too much on its development without
receiving much in return. So, because I am able to speak three languages, I hired
a brand new project manager from Russia, and a brand new development team.
⢠This reduced costs from $25,000/month down to $8,000.
⢠I designed creatives using learned photoshop/illustrator etc skills and collateral
materials.Â
⢠I organized and oversaw the creation of beautifully animated promo video
explaining what DocChat was all about.Â
⢠Using my experience with paid advertising I also ran YouTube ads using the
video as a piece of content, with a funnel set up via Infusionsoft to convert those
people into paid callers.Â
Writing Press Releases
Graphic Design
PR Campaign Strategy
Customer Relationship
Management
Performance Marketing
Editing Video
Post Production
Data Capturing
Good with people
Creative Writing
Languages
English
Russian
Armenian
Hobbies
Skateboarding,
Playing & teaching piano
Writing (fiction & nonfiction)
Acting
Links
GuessBox (under development)
Blog
4. ⢠I organized to run an event at a popular college bar in the West Village of which
I knew the owner. For only $500 we were able to get a packed room of medical
and healthcare students to listen to a presentation provided by the founder of
the company who was a well revered doctor.
And much much more.
Director, GuessBox.io, Melbourne, Australia
J A N U A RY 2 0 1 6 â P R E S E N T
Using the seed money provided by Leni Mayo, I was able to transform GuessBox from
what I originally built using Google Sheets and lots of APIs into a functional web app
and enterprise email service.
Key Points:
⢠Hit profitability within 6 months of operation
⢠Recently built new and exciting tools for accessing highly granular data.
⢠Produced 5X ROI forclients such as, Remote Resources or PunchyDigitalMedia
⢠Looking for something new to engage with, GuessBox will most likely be sold by
early 2021.Â
Please read our blog for more information about how GuessBox came to be and plenty
of great articles regarding email marketing, data hacking, analytical optimizations, web
development etc.Â
The Pitch:
Our experience has led us to restructure the offerings of GuessBox. We work on
providing the A-Z experience for busy business professionals who want to find laser
targeted leads, set up spam-proof mail servers, ensure their brand is completely
safe,write copy that is highly personalized, and targeted to each recipient, with a
unique landing page being sent to each lead referencing that person or that company's
objectives. All the while automating the entire process and being able to do it en
masse' with behaviour based follow ups.Â
Founder, PinPioneer, Sydney
O C TO B E R 2 0 1 2 â M AY 2 0 1 4
During the early stages of Pinterest, I decided it would be worthwhile to create a
marketing software for businesses and marketers who wanted to utilise Pinterest as
a marketing platform.
⢠Two weeks after having the idea PinPioneer was born.Â
⢠I spent a total of $50 on development (due to an agreement I had with a young
developer) and two weeks later on launch day, PinPioneer made $5,500+
⢠This continued and after spending a total of $70 I had a recurring $5,000 -
$7,000 / month business. Including payouts to 150 affiliates who had signed
on to promote the product: $2,000
⢠At the same time I also released a marketing application for Tumblr called,
TumbleForce. Though, in the interest of brevity you will find that under the
description of my time running PinPioneer/Software Syndicate.
Founder, Software Syndicate, Sydney, Australia
J A N U A RY 2 0 0 7 â J A N U A RY 2 0 1 7
Software Syndicate was a company I originally started under a different name back
when I first started working in the internet marketing field. At one point it was a
web development agency, however mainly all my other projects, bots and such were
placed underneath this organisation.
5. In total I released 7 software applications as seperate businesses, ultimately
belonging to XXXX. Please ask for specific details of each business.Â
⢠Mail Mascot
⢠Answer Assault
⢠Answer Swipe
⢠Torrentator
⢠TumbleForce
⢠PinPioneer
⢠TweetLyzer
Note: It's important to keep in mind that zero money was spent on advertising these
applications. All sales, traffic and such was organic as a result of being embedded
within the online internet marketing forum community and utilizing a formula I had
created for maximum expose both SEO and brand wise.
Demand Generation Manager, PoweredLocal, Melbourne, Australia
F E B R U A RY 2 0 1 8
Working on data management and manipulation in order to create efficient systems
for outbound email marketing.
I created B2B email campaigns using cutting edge technology and set up sequences
to reach the most relevant prospects. In my first two weeks I built and coded
sophisticated Google sheets functions and bots. All with the intention of simplifying
the data gathering and verification processes.
By setting up replicable reporting measures I was able to make optimizations to email
copy and campaign based on the responses of my recipients.
I regularly work with a number of different APIs to create seamless integrations of our
data both current and future.
Key Points:Â
⢠Through one of my larger B2B campaigns I got meetings and conversions for my
employers with some of the biggest retail groups in Australia.
⢠I harvested the details of 400,000+ cafes located in Australia and found their
relevant contact details, and set up sequenced emails to be sent automatically
with the intention of catching the lower hanging fruit.Â
⢠Each recipient received a website link which contained a personalized landing
page using the data I had already gathered. The data was appended to the URL
and passed through that to the receiving website which was set up to take the
data and place it where required. Â
Growth Architect, Flippa, Melbourne, Australia
N OV E M B E R 2 0 1 5 â J A N U A RY 2 0 1 6
During my time at Flippa I was focused on leading the growth hacking team, and
conducting data driven experiments to help facilitate day-to-day growth. A lot of my
role was based around trying to find quick wins, and optimizations in the existing set
of processes prior to moving onto the next set.
Within one month, Flippa had a new on-page acquisition channel set up, which was
linked to a 5 step email series. The aim of this being to increase the rate of email
subscribers to active users.
I also built a simple but effective 'website pricing calculator' to use as an up sell within
our overall goal of becoming industry leaders in that niche and driving new traffic to
the marketplace.
6. Note: My short time at Flippa can be explained by the fact that my previous boss
(Leni Mayo) - Influx who was one of the early investors in the Sitepoint group. He is a
highly revered angel investor in Melbourne. Nevertheless, he agreed to invest what
became Flippa, followed by Stripe, GuessBox and others...
References: Nick Kenn (chief product officer at RedBubble, past General Manager at
Flippa.
"Eric is the go to guy for ingenious growth tactics. He's operates across technical and
marketing spectrums enabling him to move exceptionally quickly to achieve results."
Adwords Specialist, EMCNY.com, New York, New York
J A N U A RY 2 0 1 5
Emergency Medical Care (or emcny) was the main operation run by the founder of
DocChat. While I was working at XXXX I was promoted and given a second primary
job - Use Google Ads to get more walk ins into the clinic  was the goal.Â
⢠Starting budget: $4,000 / month - January.Â
⢠By the end of the first month I produced an ROI of 200%+Â
⢠By the second month the clinic was making approximately $15,000 - $20,000
without spending more than the original $4,000
I tend to notice the minutia in things, therefore I am quite data centric so I achieved
these results not only by understanding how PPC ad platforms like Adwords work but
by analyzing data weekly, and using JavaScript based AdWords scripts which would
programmatically control certain parts of the campaign for me.Â
In doing this I noticed a demographic trend in regards to the times/days certain people
were most likely to 'walk in' and adjusted my bidding for those times.Â
Moreover, I used an Google Ads script to display traffic by the hour and made
adjustments based on that, something that you can't otherwise do from within Google's
Ads dashboard by default.
Education
Bachelor of Economics (Sociology), University of Sydney, Sydney, Australia
F E B R U A RY 2 0 1 2 â N OV E M B E R 2 0 1 5
Due to the fact that I scored exceedingly high marks in Economics in high school
(top of my class in my school in London), and had a natural interest in Economics,
this felt like the right step. During this time, I had also just launched TumbleForce &
PinPioneer and was making $500-$1,000/day so my time became somewhat divided,
and then I received the opportunity to visit New York so I temporarily paused my
studies.
However, I did become friends with several people who now work at Accenture which
is great.
Units studied:
⢠Commerce
⢠Economics
⢠Political, Economics & Social Sciences
⢠Philosophy => Logic | RealityÂ
⢠Commercial Law
And many others.
7. Bachelor of Medical Science & Doctor of Medicine, University of Sydney,
Sydney, Australia
F E B R U A RY 2 0 1 6 â P R E S E N T
During the last 3-4 years I noticed myself taking a greater interest in medicine,
neuroscience and pharmaceuticals. I had been reading many peer reviewed journals
about a range of topics.Â
So, once I arrived back in Sydney I decided I wanted to pursue medicine. Thankfully,
my marks got me into the double degree class, and I started working in fields that
were not particularly familiar to me, though I have discovered so much about the
human brain, and one's psyche that I'm constantly amazed at the kind of heights I see
people reach in their careers or personal lives.
For the time being, I have suspended this course and will come back to once certain
things align.
A Level / A2 Level , Bushey Meads School, Bushey, Greater London Area,
United Kingdom
M AY 2 0 0 9 â J U LY 2 0 1 1
Just quickly because I don't think this matters that much as it was 10 years ago.
⢠Moved from Sydney to London in January 2008.
⢠Started my A-Levels in 2009. Began my A2 Levels in 2010.
⢠For certain reasons instead of taking 4 subjects in year 12, then drop down to 3
(as is common) in year 13. Instead, I chose to take an additional subject in year
13Â so that I was effectively doing two years worth of work, in 5 months.
Marks for End of School A Levels (Year 13)
Topped my class in Economics (A*) with 100/100Â
Topped my class in Information Technology (A*) 97/100
Tied for first in Business (A)Â
English (B)
AS Subjects (Year 12) - Provided me with additional credits
Media Studies (B)
ATAR Conversion: 99.85
Personal Accomplishment:
Offered to Study Bachelor of Philosophy, Politics and Economics at Oxford
Offered to Study Bachelor of Economics @ London School of Economics
Offered to Study Psychology (Neuroscience) @ University College LondonÂ
Amongst an offer from Cambridge for English Literature Degree and from Warwick
for Economics. So, needless to say I was definitely pleased with myself.Â
Courses
Sociolinguistics, University of Sydney
J U N E 2 0 1 5 â N OV E M B E R 2 0 1 5
Morality & Ethics (Philosophy), University of Sydney
M AY 2 0 1 2 â M AY 2 0 1 3
References
8. References available upon request
Extra-curricular activities
Brighter Future Rescue + Street Cat Rescue, Sydney, Australia
M AY 2 0 1 7 â P R E S E N T
Ever since a stray black cat wandered into our courtyard last year, my girlfriend and I
decided to unofficially adopt her. We fell in love instantly. Over the last year we have
rescued two kittens, Tommy - who stumbled upon our street at only 1 month old and
Luna/Lunesco who we picked up from a shelter so Tommy would have a friend.
Most recently, our neighours were moving and asked if we could take care of their
cat, Boofi (who we have always called, Phoebe). Like Maggie she is also around 5
years old.Â