Tools for Product Management

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Tool Support for Product Management - Overview and Trends

The most prominent tools in use by product managers today are Microsoft Excel and PowerPoint. Yet, there are specialized tools available in the market, which focus on specific aspects of product management and therefore enable product managers to do their work better and more efficient.
For software product management the International Software Product Management Association ISPMA (http://ispma.org) has created a framework that describes the many interfaces and activities product managers have to deal with.
Based those activities the presentation provides an overview about the tool landscape available for product managers.
Attendees will see how product roadmaps can be created and updated by specialized tools for requirements management. The graphical roadmaps are connected to real planning data and therefore are more accurate and less time intensive to maintain. Other examples include scenario management for release planning, product feedback applications and agile product planning for which various useful tool solutions exist.
The presentation puts specific focus on tools that support recent trends in IT such as the movement to cloud services, mobile devices, agile development and fast paced releases.

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Tools for Product Management

  1. 1. Tools for Product Management Overview and Trends Gerald Heller, Software.Process.Management September 17, 2014, Product Management Festival, Zurich, Switzerland
  2. 2. Agenda Activities which benefit from tool support Feature areas Idea management Business planning User experience Roadmapping, release planning Observations Software.Process.Management 2
  3. 3. ISPMA SPM Reference Framework – V 1.2 Strategic Management Software.Process.Management Product Strategy Product Planning Development Marketing Sales and Distribution Service and Support Corporate Strategy Positioning and Product Definition Product Life-Cycle Management Engineering Management Marketing Planning Sales Planning Service Planning and Preparation Portfolio management Delivery model and Service Strategy Roadmapping Project Management Customer Analysis Channel Preparation Service Provisioning Innovation Management Sourcing Release Planning Project Requirements Engineering Opportunity Management Customer Relationship Management Technical Support Resource Management Business Case and Costing Product Requirements Engineering User Experience Design Marketing Mix Optimization Operational Sales Marketing Support Market Analysis Pricing Quality Management Product Launches Operational Distribution Sales Support Product Analysis Ecosystem Management Operational Marketing Legal and IPR Management Performance and Risk Management Participation Core SPM Orchestration 3
  4. 4. Tool Examples within the SPM Framework Strategic Management Software.Process.Management Product Strategy Product Planning Development Marketing Sales and Distribution Service and Support Corporate Strategy Positioning and Product Definition Product Life-Cycle Management Engineering Management Marketing Planning Sales Planning Service Planning and Preparation Portfolio management Delivery model and Service Strategy Roadmapping Project Management Customer Analysis Channel Preparation Service Provisioning Innovation Management Sourcing Release Planning Project Requirements Engineering Opportunity Management Customer Relationship Management Technical Support Resource Management Business Case and Costing Product Requirements Engineering User Experience Design Marketing Mix Optimization Operational Sales Marketing Support Market Analysis Pricing Quality Management Product Launches Operational Distribution Sales Support Product Analysis Ecosystem Management Operational Marketing Legal and IPR Management Performance and Risk Management Participation Core SPM Orchestration 4
  5. 5. Major Activity Areas Observe, Analyze, Understand Capture customer needs and feedback Innovate Create business model, create and manage ideas Transform input into product requirements Plan Create and manage roadmaps and releases Communicate Monitor progress, adapt plans Software.Process.Management 5
  6. 6. Idea Management Source: http://crowdicity.com/ Implements the Open Innovation process Software.Process.Management 6
  7. 7. Listen to Customers – as Separate Service Source: The Brain & UserVoice Software.Process.Management 7
  8. 8. Listen to Customers – Integrated into App Suggestions and ideas from users connected to app Source: One Desk Product Management Software.Process.Management 8
  9. 9. Communicate and Discuss Ideas Source: Lucid Chart Software.Process.Management 9
  10. 10. Business Planning: Business Model Canvas Source: https://strategyzer.com Software.Process.Management 10
  11. 11. Connect Vision, Goals and Initiatives Source: Aha!, http://aha.io Software.Process.Management 11
  12. 12. Stay Connected with Development Team Answer questions Provide input Drive decisions Source: Jama Software.Process.Management 12
  13. 13. Support Effective Review Activities Discuss Review Resolve Software.Process.Management Source: Jama 13
  14. 14. Product Planning Connected to Development Source: Version One Software.Process.Management 14
  15. 15. Integrated Roadmaps Source: Version One Software.Process.Management 15
  16. 16. Boards Visualize Status and Progress Software.Process.Management Configurable boards support a variety of planning levels epics, features, user stories Source: HP Agile Manager 16
  17. 17. Portfolio View Source: Aha!, http://aha!.io Support of cross-cutting initiatives Software.Process.Management 17
  18. 18. Summary Increasing support for product management activities in traditional tools for agile development and RM New tools specifically made for product management Roadmapping is a key theme Software.Process.Management 18
  19. 19. Predictions Boards will become predominant UI elements and information schemes on all levels Canvas tools will be used to visualize information dependencies Social media functionality will be mandatory for nearly every tool Cloud services and mobile support become standard Software.Process.Management 19
  20. 20. Still Shortcomings Adequate support for product variants lacking In non-agile tools boards will appear late Established powerful tools struggle with usability Software.Process.Management 20
  21. 21. Thank You for Listening ... Gerald Heller Founding member of ISPMA Currently member of the board Software.Process.Management gerald.heller@swpm.de http://www.swpm.de Blog & Resources (RM Tools List) http://MakingOfSoftware.com Software.Process.Management 21
  22. 22. Featured Tools Tool name Scope Product page Version One Agile development http://www.versionone.com/ Jama Requirements management http://www.jamasoftware.com/ HP Agile Manager Agile development https://www.pronq.com/software/agile-manager One Desk Roadmapping, requirements management http://www.onedesk.com/ Aha! Roadmapping, requirements management http://www.aha.io/ UserVoice Requirements elicitation, prioritization https://www.uservoice.com/ Crowdicity Idea management http://crowdicity.com/en/ LucidChart UX, mock-up https://www.lucidchart.com/ Strategyzer Strategy, business modle canvas https://strategyzer.com/ Software.Process.Management 22

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