11. The Travel Cycle
11
Source: Travel and Social Media The Lonely Planet Story
12. Tourism 2.0 : Overview
Applications
Feature and Characteristics
Implications
12
Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
13. Applications
Blogs
Social Network Sites
Virtual Realities
RSS Feeds Social Content
Wikis
Mash Ups
Podcasts
Social Bookmarks
Mobile Web; Internet Telephony
Social Applications
13
Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
14. Characteristics
Openness
Communities and Networks
Hosted Services
Global Interactivity
Peering
Mass Collaboration
Sharing
Social Element
The Internet as the platform
Empowerment
14
Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
15. Impact
Customer Experience
Business Intelligence
Processes and HRM
Mindset Customer Interaction
Customer Insight
Rich Internet Applications
Product Development
Sales & Marketing
IT Infrastructure
Reputation Management
15
Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
16. Tourism 2.0
Impact – Wikitourism Web 2.0 Applications
Mindset Open source
Business Intelligence Online Applications/ Web Services
Customer Insight and Understanding Social Network Sites
Customer Interaction Social Content – Social Bookmarking
Enhanced Customer Experience – Blogs or Weblogs
Rich Internet Applications Wikis
Reputation Management Podcasts/ Vodcasts
Sales and Marketing Virtual Realities
Product Development and R&D e.g. Mash Ups
engage and co-create RSS Feeds
IT/Software/Applications Mobile Web; Internet Telephony
Operations, Internal Processes and
Characteristics
HRM
Communities and Networks
Openness
Sharing
Peering
Hosted Services – online
applications; the Internet as
the platform
Interactivity
Social Element
Mass Collaboration
Empowerment
Global
16
Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson