Brief Presentation on Software Park Thailand

1. Software Park Thailand
Dr. Thanachart Numnonda
Director
Software Park Thailand
8 Febuary 2012
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2. Thailand Positioning
Rank 27: World Competitiveness Index (IMD)
Rank 10: Economic Competitiveness (IMD)
Rank 50: IT Industry Competitiveness Index
2011 (EIU)
Rank 76:E-Government Development 2010 (UN)
Rank 7: Global Services Location Index 2011
( AT Kearney)
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3. ICT in Thailand
Internet users 24 millions
Mobile users more than 69 millions
Mobile broadband users 1.66 millions
Smart phones sold in 2011 > 2.5 Millions
Facebook users more than 13 millions
Smartphone users 6 millions
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4. THAILAND’S ICT MARKET 2009-2010
& OUTLOOK 2011
Market Share ICT
Value (Million Baht) (%)
Market
2009 2010 2011f 2009 2010 2011f
1. Computer Hardware 80,869 91,596 100,511 14.6 15.1 14.8
2. Computer Software 64,365 72,400 84,233 11.6 11.9 12.4
3. Computer Services 48,372 60,390 75,560 8.7 9.9 11.1
4. Communications 361,895 382,999 418,344 65.1 63.1 61.1
Total ICT 555,501 607,385 678,648 100 100 100
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Source: NECTEC, NSTDA, TRIDI, SIPA

5. THAILAND’S ICT MARKET 2010
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Source: NECTEC, NSTDA, TRIDI, SIPA

6. Emerging Technology Market
Broadband market is growing
– 2.6 Million Homes has broadband
– Market size is 20,000 Million Baht
Mobile App & Technology is growing
– Tablets & Smartphone explosion
– Demand on mobile contents, m-commerce, m-payment
Cloud Computing is coming & large opportunities
for Thai Enterprises
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7. Thailand Software Industry
2011 Software Market 84,233 Million Baht
[Estimation]
100,000+ IT Professional
1,000+ Software Companies; most are
SMEs
One of the Top 30 offshore outsourcing
destination rated by Gartner [Dec 2010]
42 CMMI companies; Rank 2nd in SE Asia.
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8. Mobile Apps in Thailand
Local Mobile Apps 530 Apps in 2010
Expected local mobile apps in 2011 =>
1,300 Apps
Revenue 495 Million Baht
Source: Kasikorn Research Center 2011 8

9. Software Park Thailand
Open in November 1999
Office Space, Training, Seminar,
Business Matching, Incubation
Center
55 Software Companies + 50 New
entrepreneurs
Position as a Gateway to Software
Business Opportunity in Thailand
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10. 10
Software Park Thailand Milestone
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11. 11
Software Park Thailand Milestone

12. SOFTWARE PARK THAILAND 1997 - 2010
Incubation Program Software Quality
Improvement Program
NEC
INCUBATION PEOPLE ORGANIZATION
(2006-2010)
(2002-2010) (2006-2011) (2006-2011)
163 SW New 53 Thai Certified
223 SW Startup Entrepreneurs PSP Developers 25 Thai SW
Companies “No.1 in Southeast Companies w/ CMMI
Asia” Certified
……….. “62.5 % of CMMI
Space and Facilities “No.1 in Asia Certified in
Pacific” Thailand”
TENANTS Reg.Capital …..…...
(1999-2011) “No.3 in the World”
(1999-2011)
Total: 157 companies 541.9 MB.
*Thai: 124
EMPLOYMENT SW Business Enabling
*Foreign: 33
(1999-2011)
1,200 employees BUSINESS MATCHING IT ENABLING
(2009-2011) (2009-2011)
“Match 1,535 meetings”
………. “1,209 trained
Training participants”
PARTICIPANTs “Value 192 MB.”
Service
(1999-2011)
Total: 34,538 12

13. OUR MISSION : 2012 IT Advisory
• Promote the quality
Software Business Enabling standards of the software
development process
• Promote use of IT, to all sectors of the economy to help improvement, helping the
increase productivity and competitiveness Thai software companies in
• Collaboration with the industry increasing productivity and
• Create environment conducive for software businesses improving quality at the
international level
Technology Transfer Technology Enabling
• Promote transfer of Services
relevant technologies SOFTWARE PARK • Provide technology
for Software industry –
professional And THAILAND Platform Collaborate with
stakeholder to provide
management levels latest technology to
alliances
Facility Management Services
• Office Rental, Training & Meeting Room Rental, Park
Clustering
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14. SOFTWARE BUSINESS ENABLING
Business Enabling
Go to Market
 Business Matching Collaborate with Alliances
 Inbound &  Thailand Software Park Alliance
Outbound (TSPA)
delegation (Vietnam,  The Asia Oceania Software Park
(China, Japan, Korea, Alliance
Brunei Indonesia, etc.) (SPA)
Seminar & Empowerment
Series
 Exhibition
(Local, International Fair)
 Seminar
(Awareness and Inspiration
IT Enabling to Building, AEC2015)
strategic industries  Empowerment Series
 Enhancing SME’s Productivity (Branding & Value Proposition,
with IT BPO & ITO)
 E-Marketing Workshop 14

15. TECHNOLOGY TRANSFER
IT Professional Development
The Center for the Human Capital Development to build and enhance IT
capability of both individual and organizations by collaborative educational
activities and initiatives with the network of renown partner organizations in
Thailand and overseas
PARTNERS :
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16. 16
IT ADVISORY
Quality Improvement
II SPI@easeI & II Program: Provide funding support up to 70% for the cost of CMMI implementation
to 25 Thai Software Enterprises.
Maturity Level 2: 12 companies
Maturity Level 3: 14 companies
Maturity Level 5: 1 companies
Total 27 companies
(65.85% of CMMI organization in Thailand )
Gartner: Thailand is one of the top 30 off shoring destinations (December, 2008)
PSP Initiative Program :
Thailand SPIN: Promote Software Process
Provide funding support up to
Improvement & Software Quality by providing forums
70% for training , tutorial &
for discussions and sharing of software improvement
exam cost to 100 Thai Software
experiences and ideas through 3 main areas:
People.
 103 Thai Software developers are training and Software Testing, Project Management, Product and
implementing PSP in their organization. Process Quality Assurance (PPQA).
 53 Thai Certified PSP Developers.
“No.1 in Southeast Asia” The IASA Thailand Chapter: exists to
promote
“No.1 in Asia Pacific” IT Architect by providing a forum for discussions
“No.3 in the world” and sharing of IT Architect experiences and ideas.
Last updated on 2 Dec 2011

17. Software Park Thailand
E-Saan Software Park
Korat Software Park
Software Park Phuket
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18. Mobile Technology for Thailand
Training Mobile
Community Outsourcing
Incubation Center
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19. Cloud Thailand
Local Training
Cloud Cloud
Cloud Cloud
Thailand Outsourcing
Data Developers
Group Center
Center with ATPAC
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20. Thank you
thanachart@swpark.or.th
www.swpark.or.th
www.facebook.com/softwareparkthailand
www.slideshare.net/softwarepark
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