การบรรยายเรื่อง

1. Social Networking Security Conference 2011
S-02
Power of Social Collaboration and
Business Technology Adoption
เพิ่มพลังการสื่อสารให้กับองค์กรด้วย
โซเชียลคอลลาโบเรชั่นจากกูรูระดับประเทศ
รศ.ดร.ธนชาติ นุ่มนนท์
ผู้อำนวยการเขตอุตสาหกรรมซอฟต์แวร์ประเทศไทย
PICTURE
(Software Park Thailand)
www.snsconference.com

2. The enterprise world we live in
2010 and beyond
Global Direct, Open Customers
(Customers, Resources, IPs are acquired everywhere) Communication
(e.g. Social Media)
Digital Life Convergence
(Work and Personal lines are blurring)
Work Remotely
(Mobility Trend)
Transparency
(Blogs, Social Computing) Brief Collaboration
(Assemble the best, Disassemble upon completion)
Source : I’m Cloud Confused
www.snsconference.com
Social Networking Security Conference 2011

3. The 2020 workspace
“By 2020 our office will be everywhere, our team
members will live halfway around the world. How,
where, when and for whom we work will be up to us
– as long as we produce results.”
Meister& Willyerd
www.snsconference.com
Social Networking Security Conference 2011

4. Next Major Computing Cycle
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Social Networking Security Conference 2011

5. Tablets
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Social Networking Security Conference 2011

6. Mobile Workers
“IDC expects the global mobile worker population
to increase from 919.4 million in 2008 to more than
1.19 billion in 2013, representing nearly 35% of the
worldwide workforce”
Sean Ryan, research analyst for IDC's Mobile Enterprise group.
www.snsconference.com
Social Networking Security Conference 2011

7. Knowledge Workers
“Knowledge workers spend up to 30% of their
working day looking for data”
Butler Group
www.snsconference.com
Social Networking Security Conference 2011

8. Knowledge Workers
“Only 44% of users can find the (internal) file
they're looking for compare to 86% of similar
Internet users”
Forrester
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Social Networking Security Conference 2011

9. “If HP knew what HP knows we would be three
times more profitable”
Lew Platt, Former CEO of HP
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Social Networking Security Conference 2011

10. www.snsconference.com
Social Networking Security Conference 2011

11. BlessingWhite: Employee Engagement Report 2011
www.snsconference.com
Social Networking Security Conference 2011

12. www.snsconference.com
Social Networking Security Conference 2011

13. Innovative Organizations Face Three Main
Challenges In 2011
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Social Networking Security Conference 2011

14. Disruptive Technology for Enterprise 2.0
●
Social networking
●
Mobile
●
Cloud Computing
www.snsconference.com
Social Networking Security Conference 2011

15. Social Networking
●
Social and collaborative technology will be
noisy and confusing in 2011.
●
The social media landscape will undergo an
interesting transformation
●
Tools, networks and services that cater to the
role of the curator will emerge.
●
Organizations will realize for social media
www.snsconference.com
Social Networking Security Conference 2011

16. Mobile
●
IT will support at least two or three mobile
devices per person: smart phones, laptops and
maybe tablets
●
Organizations will get serious about mobilizing
apps and embrace the platforms to support
mobility.
●
Android will become more enterprise friendly by
fixing major manageability issues.
www.snsconference.com
Social Networking Security Conference 2011

17. Cloud Computing
●
IT will support at least two or three mobile
devices per person: smart phones, laptops and
maybe tablets
●
Organizations will get serious about mobilizing
apps and embrace the platforms to support
mobility.
●
Android will become more enterprise friendly by
fixing major manageability issues.
www.snsconference.com
Social Networking Security Conference 2011

18. Why emergent social software?
Source: Generating Business Value from Social Networking
www.snsconference.com
and Enterprise 2.0
Social Networking Security Conference 2011

19. Business Problem Solution Results
Lack of efficient way to Mediawiki Quality and timeliness of
share and manage ideas information increased
Intuit Brainstorm
Onboarding time for new Onboarding time
engineers decreased by 50%
Over 1500 ideas submitted
Source: Generating Business Value from Social Networking
www.snsconference.com
and Enterprise 2.0
Social Networking Security Conference 2011

20. Business Problem Solution Results
Improve innovation, Wiki Intranet budget reduced
collaboration, and from 350k euros to 50-10k
knowledge sharing Internal blogs euros
Savings of 800k euros
Information and people annually by implementing
Yammer employee ideas
isolated
Reduce video costs
Oce TV (video) annually by 40k euros
Horizontal communication
Social bookmarking Less reliance on IT
Silos broken down
Source: Generating Business Value from Social Networking
www.snsconference.com
and Enterprise 2.0
Social Networking Security Conference 2011

21. Collaboration Tools on Cloud
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Social Networking Security Conference 2011

22. Software Park Collaboration Tool
●
Facebook
●
Twitter
●
Dropbox
●
Slideshare
●
Knowhow
●
Wordpress blog
●
Google Docs
●
Evernote
●
etc. www.snsconference.com
Social Networking Security Conference 2011

23. www.swpark.or.th
www.snsconference.com
Social Networking Security Conference 2011

24. www.facebook.com/softwareparkthailand
www.snsconference.com
Social Networking Security Conference 2011

25. twitter.com/swpark
www.snsconference.com
Social Networking Security Conference 2011

26. Dropbox
www.snsconference.com
Social Networking Security Conference 2011

27. www.slideshare.net/softwarepark
www.snsconference.com
Social Networking Security Conference 2011

28. knowhow.swpark.or.th
www.snsconference.com
Social Networking Security Conference 2011

29. softwareparkthailand.wordpress.com
www.snsconference.com
Social Networking Security Conference 2011

30. Thank You
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand
softwareparkthailand.wordpress.com
www.snsconference.com
Social Networking Security Conference 2011 30