Key success factors for managing software business by Richard NG

1. Key Success Factors for Managing Software
Business
Name : Richard NG
1
Title : Focus Account Director
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reserved.

2. Characteristics of Software Business
• Needs a lot of Resources for Research, Development,
Support and Maintenance
• Product Life Cycle
• Product Competitions
• Product Plan and Business Plan of Selling
• Economics of Software Business
• Business and Financial of Software Business
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3. Software
• Software is ‘Life’
• Software  ‘Child’, ‘Teenage’, ‘Adult’, ‘Mid-Life’, ‘Old’,
‘Retire’
• Software is NOT ‘Hardware’ Product’
• Software is ‘Services’
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reserved.

4. Key Success Factors For Managing Software
Business
• Software Architecture
• Software Engineering
• Software Tools
• Product Roadmap / Vision
• Support Tools, Processes, Support Systems
• Employee / Team / Environment
• Community
– Developers
– Customers
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5. Key Success Factors for Managing Software
Business
• New Revenue = New Way, Innovation
• Profit = Keeping Existing Customers and Keep them
continue operations and innovation
• Value Added Services
– Consulting
– Education and Training
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6. 6 Copyright © 2012, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 9
reserved.