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Thai IT Business Development Delegation to Tokyo, Japan: November 2012
Discover what cloud can do for sw business
1. Discover what Cloud Computing
can do for your Software business
True Internet Data Center
ISO/IEC 20000
ISO/IEC 27001
2. Presentation Topics
• Cloud Computing Break Out
• Software as a Service (SaaS)
• Infrastructure as a Service (IaaS)
• True Cloud Winner Project
• Cloud Trial Account
True Internet Data Center
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ISO/IEC 27001
4. Cloud Computing Break Out
Cloud Computing and Virtualization
are the next hot hosting platforms.
True Internet Data Center
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ISO/IEC 27001
5. Traditional Capacity Management is expensive
Peak need
Demand / Capacity
Insufficient
Capacity
Deployed Capacity
Wasted Capacity
Enterprises are moving toward an outsourced service delivery model.
• Lower TCO – Resources are utilised across clients
• Higher reliability – The provider is responsible for providing capacity when
required
• Greater agility – The provider dynamically reallocates resources across
applications and clients
True Internet Data Center
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ISO/IEC 27001
6. True Internet Data Center Source : Courtesy of Microsoft
ISO/IEC 20000
ISO/IEC 27001
7. Gartner : To meet our demand,
On premise VS Hosted VS Cloud computing requires
mass production
Buy
Packaged Hosted Software as a
Application Application Service
An off the shelf An off the shelf An application
application run by application that’s that I buy in the
me hosted externally Cloud
Custom Hosted Cloud Platform
Application Application
An application An off the shelf An application
Build
that I built and application that’s that I built but
run in-house hosted externally run in the Cloud
On premise Cloud
True Internet Data Center
ISO/IEC 20000
ISO/IEC 27001
8. Where applications will reside
Buy
Packaged Hosted Software as a
Application Application Service
ERP
Collaboration
Email
Cloud
Custom Hosted Cloud Platform
Application Application
Web site
Build
HR
Core App
On premise Cloud
True Internet Data Center
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ISO/IEC 27001
9. Many definitions of Cloud
Gartner Forrester IDC
A Style of computing A pool of abstracted, An emerging IT
where massively scalable highly scalable, and development,
IT-enabled capabilities managed compute deployment and delivery
are delivered ‘as a infrastructure capable of model, enabling real-time
service’ to external hosting end-customer delivery of products,
customers using Internet applications and billed by services and solutions
technologies. consumption. over the Internet.
Gartner, Cloud Computing: Defining and Forrester, Is Cloud Computing Read for the IDC, Defining “Cloud Services” and “Cloud
Describing an Emerging Phenomenon, June Enterprise?, Computing”, Cloud Computing Blog,
2008 March 2008 September
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10. Cloud Computing Market
Software as a Service (SaaS) Everything is a service
Use provider’s application over a network
Platform as a Service (PaaS)
Deploy customer-created applications to a cloud
Infrastructure as a service (IaaS)
Rent processing, storage, network capacity, and other fundamental computing resources
Cloud technology enabler
Hardware provider
Source: NIST (U.S. National Institute of Standards & Technology)
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ISO/IEC 20000
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11. IaaS and Service components
User Interface
Register & Resource Management Request Payment
Account Services
Resource Monitoring SLA Billing
ESXi, Vspheer , Xen,
Management
Citrix ,Hyper-V
HW Metering Fault HA Service Transaction
Allocation History
Adjust Usage Transaction VM Billing &
Resource Resource Migration Invoice
Infrastructure
Cloud Cloud Resource Pool
Sever Storage
True Internet Data Center
ISO/IEC 20000
ISO/IEC 27001
12. Security Solution
Cloud Computing
Private Cloud
Personal Firewall
Firewall Service
Virtual Net
Internet Encryption
SSL VPN
IDC
IDC Security
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13. Software as a Service (SaaS)
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14. Web Vendors first to arrive
Amazon
• Extension of e-commerce
• Early and broad cloud/Web platform service
• Significant examples built on AWS
Google
• Search, Advertising, Gmail, Docs
• Cloud concept and mashup leader
• Google App Engine
Facebook
• Social network as a platform
• Open extension versus active leadership
Salesforce.com
• Extension of SaaS application
True Internet Data Center First focused APaaS offering – force.com
•
ISO/IEC 20000
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15. SaaS Growth Prediction
SaaS Revenue to Grow Five Times Faster Than Traditional
Packaged Software Through 2014, IDC Finds
Compound annual growth (CAGR) :
around 26 percent up to 2014
Most of the SaaS : will get more global by 2014.
26% of the companies are still resistant to moving to clouds.
We do expect it to slowly go down in the next few years.
By 2012, nearly 85% of net-new software firms coming to
market with SaaS service; by 2014, about 65% of new products
are SaaS services.
Reasons : Data Center
True Internet very comfortable with consuming applications in the form of
services.
ISO/IEC 20000
ISO/IEC 27001 Source : IDC Trend, January 2011
16. SaaS Characteristics
Or "software on demand," is software that is deployed over the
internet and/or is deployed to run behind a firewall on a local area
network or personal computer. With SaaS, a provider licenses an
application to customers either as a service on demand, through a
subscription, in a "pay-as-you-go" model
Network-based Application delivery typically closer customers to
access to, and to a one-to-many model than to access applications
management of, a one-to-one model, including remotely via the
commercially available architecture, pricing, partnering, Web
software and management characteristics
Frequent Centralized feature updating, Activities managed
integration into a which obviates the need for end- from central
larger network of users to download patches and locations rather than
communicating upgrades. at each customer's
True Internet Data Center site, enabling
ISO/IEC 20000
ISO/IEC 27001 Source : IDC Trend, January 2011
17. Rapid scalability
Accessible from Pay per use or
anywhere with an subscription based
internet connection payment methods
Advantages
System maintenance
(backup, updates, No local server
security, etc) often installation
included in service
Possible security
improvements, although
Reliability
users with high security
True Internet Data Center
ISO/IEC 20000 requirement
ISO/IEC 27001 Source : IDC Trend, January 2011
18. Sales channels
With products focus on the mid market, direct selling can become an expensive
undertaking. SaaS companies seek alternatives by selling through value-added
resellers (VARs), Managed Service Provider (MSPs), Master Managed
Service Providers (MMSPs), and similar alliance partners. However, since
SaaS is not only a different delivery mechanism, but a different business model
and different technology, selling through channels has its own challenges
Pricing models
SaaS applications provide the opportunity to implement pricing models that
establish and maintain recurring revenue streams. Most SaaS vendors
charge a monthly hosting or subscription fee. Opportunities also exist to
charge per transaction, event, or other unit of value. These alternative
pricing models exist because customers "lease" the software from the vendors
and the vendors can view all transactional activity
True Internet Data Center
ISO/IEC 20000
ISO/IEC 27001 Source : IDC Trend, January 2011
19. Customer’s mind : Product Base
As a customer, you make an
initial purchase, and then get free
incremental increases in value from
each minor release. You also
purchase an upgrade to the latest
version of the software as soon as it
is available. You then start getting
incremental value from the minor
updates to that version of the
software
True Internet Data Center Source : www.pracmaticmarketing.com,
ISO/IEC 20000 January 28, 2011
ISO/IEC 27001
20. Customer’s mind : Service Base
Where SaaS differs from the
purchase of a license to use
software is on the cost side.The
training costs associated with
using software have nothing
to do with the mechanism for
payment, so those costs are the
same. The cost of subscribing
to the service (yellow region)
is new, and goes up over time.
The idea is that this approach is
more cost effective when it comes
to infrastructure costs, so the
company can pass on those
savings to you.
True Internet Data Center Source : www.pracmaticmarketing.com,
ISO/IEC 20000 January 28, 2011
ISO/IEC 27001
21. SUMMARY
Both models have costs that increase over time. For many technical
reasons, the SaaS architecture is more efficient and has lower costs for
the software company, which tends to result in lower costs for the
customers.
Another interesting factor is the financial pressure on the SaaS provider.
Where a software licensing model creates pressure to prioritize
finding new customers, a SaaS model creates pressure to keep
existing customers.
SaaS providers get the same revenue from a new customer as from an existing
customer—as opposed to the “new vs. upgrade” dynamic seen with
software licensing models. In most cases, it is cheaper to keep an
existing customer than to find a new one.
The net result: financial pressure to retain existing customers. This pressure
can drive a different behavior, more like that of a retail sales model, where
keeping your existing customers is critical.
True Internet Data Center Source : www.pracmaticmarketing.com,
ISO/IEC 20000 January 28, 2011
ISO/IEC 27001
22. Infrastructure as a Service (IaaS)
True Internet Data Center
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ISO/IEC 27001
23. True IDC Cloud Server
http://server.cloudwww.com
True Internet Data Center
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24. True IDC Cloud Server
Q1 : True Cloud Server หรือ Aspen Cloud Server คือ อะไร
เปนบริการระบบสารสนเทศเสมอนจรง (Virtual Server) บน
ื ิ
เครือขายอินเตอรเน็ต โดยคิดคาบริการตามอัตราการใชบริการที่เกิดขึน
้
จริง (คิดรายวัน) ตามแพ็คเกตบริการ (Plan) โดยทานยังสามารถเลือก
บริการเสริม ตามจํานวนและขนาดเพื่อใหเหมาะสมกับการใชงานไดดวยตนเอง
Q2 : เหตุผ ลทีค วรเลือ กใช บ ริก าร True Cloud Server มีอ ะไรบา ง
่
•สามารถบริหารจัดการไดดวย console (ตัวควบคุม) เดียวคือ Aspen
Control Panel โดยสามารถใชบริการไดทุกแหงทั่วโลก
•ไมมีอายุสัญญาบริการ เนื่องจากคิดคาบริการเปนรายวัน
•สามารถเลือกใชบริการไดหลากหลายตามความตองการ
เชน CPU, RAM Disk
•ลูกคาสามารถบริหารจัดการไดดวยตนเองผาน web
True Internet Data Center
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25. True Cloud Services Cloud Server Pricing Model
Plan Plan Plan Plan
A B C D
CPU = 1vCPU CPU = 2vCPU CPU = 4vCPU Basic
CPU = 4vCPU
Ram = 256 Mb Ram = 512 Mb Ram = 1024 Mb Ram = 2048 Mb Resource
Disk = 10 Gb Disk = 30 Gb Disk = 50 Gb Disk = 300 Gb
IP = Real 1 IP IP = Real 1 IP IP = Real 1 IP IP = Real 1 IP
OS Windows Linux
CPU 1vCPU 2vCPU 4vCPU
Additional
RAM 256 MB 512 MB 1024 MB Resource
DISK 10 GB 30 MB 50 MB
IP 1 IP
True Internet Data Center
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26. True IDC Cloud Server – Idea Price Plan
Note : Customer can select extra RAM, Space, IP Address by themselves
True Internet Data Center
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27. Cloud Server Price Comparison
Note : Amazon will provide services in US and Europe only
True Internet Data Center
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28. True IDC Cloud Storage
http://storage.cloudwww.com
True Internet Data Center
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ISO/IEC 27001
30. True IDC Cloud Storage – Idea Price Plan
Cloud Storage : Service Plan - Thailand - (ID : TH00001)
Service Plan - Thailand - (ID : TH00001)
Storage
Category Content Charges per Usage
Center
True, Thailand Data Storage Basics Storage Fees THB 0.175 or USD 0.005 / 1 GB/Day
True, Thailand Data Transfer Data transfer out THB 5.95 or USD 0.17 / 1 GB
True, Thailand Data Transfer All data transfer in THB 5.95 or USD 0.17 / 1 GB
Cloud Storage : Pricing Model
Aspen Cloud Storage is a pay-as-you-go service, it charges based on 3 types of resources usage, Storage Charge,
Delivery Charge andCenter Processing Charge.
True Internet Data Request
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31. Cloud Storage Price Comparison
Cloud Storage
Aspen Amazon
Category Content
THB 0.175 THB 0.175
Data Storage Basics Storage Fees
or USD 0.005 / 1 GB/Day or USD 0.005 / 1 GB/Day
THB 5.95 THB 5.95
Data transfer out
or USD 0.17 / 1 GB or USD 0.17 / 1 GB
Data Transfer
THB 5.95 THB 3.5
Data transfer in
or USD 0.17 / 1 GB or USD 0.1/ 1GB
THB 0.35 THB 0.35
Requests LIST
or USD 0.01 /1000 Requests or USD 0.01 /1000 Requests
THB 0.35 THB 0.35
Requests PUT
or USD 0.01 /1000 Requests or USD 0.01 /1000 Requests
THB 0.35 THB 0.35
Requests GET
or USD 0.01/10000 Requests or USD 0.01 / 10000
Note : Amazon will provide services in US and Europe only
True Internet Data Center
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32. True Cloud Winner Project
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33. Project Sponsor : Center
K ey Objectives : To encourage Thai Software Houses to
develop the first SaaS on Cloud Computing in Thailand
Short Description : Apply to join program, then get free
cloud computing trial account. Upon success, the “True
Winner” will receive iPad (when it is available around Apr. 2011) at press
conference to be held jointly by Software Park and
True IDC
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