Towing Guru presents Googling for Business

1. Local Search and Google Adwords
the killer combo

2. Summary
About Towing Guru
Why Online Marketing Matters
Mobile Search
Go Local – Your Business Online
Statistics
Google Adwords & Pay Per Click Advertising
Outperforming the Competition
Geo Targeting
What about Yahoo! & bing?

3. About Towing Guru
Founded in 2008 – Parent Company Softline Solutions
Exclusive to Towing Industry
Built Reputation for Delivering Personalized Service & Results
Customer Satisfaction is our Number 1 Priority ( we aren't just saying that)
Honesty, Integrity, & Transparency
Focus on Local Online Marketing

4. Why Online Marketing Matters
Local Online Marketing is the fastest growing
advertising medium
Its not enough to just have a website
The Big Boys have been doing it for years, its
your turn now
More Consumers are turning to the web to
search for products and services
TV, Radio, and Direct Marketing is Expensive
and does not produce measurable results

5. But I have a website….

6. Mobile Search

7. Mobile Search

8. Mobile Search

9. Mobile Search

10. Mobile Search
What is Mobile Search?
Why does it matter more now than ever?
Heard of the iPhone?
Local Business and Mobile Marketing
Mobile Marketing is the fastest growing
segment of Online Marketing
Part of your marketing strategy

11. Go Local
What is Local Search?
Your Business Online
Bringing Customers to You
Taking Advantage of Google, Yahoo!
& MSN(bing)
What are Directories?

12. Local Search Ecosystem

13. Daniels Towing April 2010

14. Daniels Towing Now

15. Statistics
70% of Americans Now Online
60% of Americans Now Use Search Engines to
look for local goods and services.
That’s 600 Million local searches a month!
56% of Internet Users characterize their
behavior as Shop Online, Buy Offline
97% of internet searchers gather shopping
info online

16. The Internet VS Print….. Local Search Statistics
Consumers are moving away from
using yellow pages (usage now
below 30%) to using electronic
media
60% of all online searches are for
local businesses (The Kelsey Group,
March 2009)
1,993,460,600 searches were made
for local businesses in 2009
(comScore, August 2009)
55% of those local searches were
made with the intent to buy a
product (The Kelsey Group, March
2009)

17. Paid Search– Google Adwords
What is Paid Search (PPC) ?
Paid Search & Local Business
Benefits of Paid Search
There’s more to PPC than Google!
How much does it cost?

18. What is Paid Search?

19. What is Paid Search? (then)

20. What is Paid Search? (now)

21. Paid Search (Pay Per Click) Explained
Paid Search, also called Pay Per
Click or PPC, is a way to
guarantee that when someone
does a Web search for your
product, they will find a page
that gives them what they
want.
Unlike “natural search”, which
uses Search Engine
Optimization (SEO) techniques
to improve or artificially
manipulate a search engine
(such as Google) to display
pages as high up the ranking as
possible.

22. Paid Search (Yahoo!)

23. Paid Search (bing)

24. Paid Search (Pay Per Click) Explained
How does Paid Search work?
Paid Search is based on the concept of bidding on keywords. The more sought-after the keyword, the
higher the price charged by the search engine.
Depending on the keywords, you would pay a few fractions of a cent right up to tens or hundreds of
dollars.
The critical point in paid search is that you ONLY PAY WHEN SOMEONE CLICKS ON YOUR LINK.
What Do I Need to Do?
Anyone can do paid search. You could go to Google’s AdWords site right now, open an account and bid on
some keywords.
It so easy that you can spend a fortune without seeing a return. Every time someone clicks on keywords
you’ve bought, you pay. Every single time. Whether or not the person was actually interested in your
offering. If you choose your keywords badly, you’ll spend more money than you’ll make in sales. It’s that
simple.

25. Paid Search (Pay Per Click) Explained

26. Paid Search for Mobile Devices

27. Facebook Advertising
Overview
• Connect with over 400 Million Users
• Social Active Ads
• Create Product Demand
• Target Your Exact Audience
• Advertise Your Business, Events, or Your Facebook Page
• Real Time Tracking

28. Geo Targeting

29. Outperforming the Competition
Yellow Pages is Dead! You need to
look to other advertising models like
online
Beat your competition and capture
their business online
Interact with Customers – Build a
following your competition can’t
beat!
More eyes means more business

31. Wrap Up & Questions
Questions?
Drop by the Towing Guru booth to find out more about
online marketing for your business. Booth 150!
Follow Us on Twitter – softlinesoltns
Become a Fan – www.facebook.com/towingguru