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Inbound Marketing Using Social Media & Search for Business April 13, 2010
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rethinking  Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Outbound Marketing  Inbound Marketing Interruption  Permission Source: Hubspot.com
Outbound Marketing Source: Hubspot.com @
Outbound Marketing ,[object Object],[object Object],[object Object],[object Object]
Old School Sales Message
Inbound Marketing ,[object Object],[object Object],[object Object],[object Object]
New Marketing
Inbound Marketing Blog SEO/SEM Social Media
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media ,[object Object],[object Object],[object Object],[object Object]
Why is this important ,[object Object],[object Object]
Global Reach of Online Population 2007 & 2008
Social Media Growth 2004 to 2009 Source: Compete.com
[object Object],[object Object],[object Object],[object Object],[object Object],Staggering Statistics
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
I don’t understand this Social Media stuff ,[object Object],[object Object]
Business Cocktail Party Advice ,[object Object],[object Object],[object Object],[object Object],Source: Hubspot.com
Social Media = Cocktail Party ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inbound Marketing /  Social Media Strategy Content Text Images Video Conversation Customer to Business Customer to Customer Exchanges Information Confidence Sales process Relationships Customer Partner Vendor
Social Media Networking & Marketing Important Easy & Quick Large Audience Powerful Engaging
Social Media Niche Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Goals for Using Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is Social Media right for my business? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Thank you www.soflaweb.com stevenlinkedin.com twitter.com/soflaweb www.hubspot.com

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Social Media for Business - Inbound Marketing Presentation

Hinweis der Redaktion

  1. You can use the app to order your favorite Pizza Hut pizza, pasta and wings. You can also play the “Hut Racer” game.
  2. March 2009 Twitter 14,000,000+ Facebook 91,000,000+ YouTube 73,000,000+ MySpace 55,000,00+
  3. March 2009 Twitter 14,000,000+ Facebook 91,000,000+ YouTube 73,000,000+ MySpace 55,000,00+
  4. Friendfeed, Google Buzz, Stumbleupon. Industry Niche sites - medicalmingle
  5. Friendfeed, Google Buzz, Stumbleupon. Industry Niche sites - medicalmingle