How growth works in startup

1. Growth in Startup
@SOFIANHW

2. About Me
VP Business Intelligence at GO-JEK
CTO (Co Founder) at Pinjam.co.id
Tech Advisor at Nodeflux.io
Head of Data at Kudo.co.id
Market Intelligence at Holcim Indonesia
Warung

3. Growth Section

4. Acquisition

5. Activation

6. Engagement

7. Referral

8. Measurement

9. Measurement

10. Experiments

11. A/B Testing

12. Airbnb – Experiment Tracking

13. Uber – Experiment Formula

14. What Causes Behavior Change

15. AHA moments
◦Twitter: Once a user follows 30 people, they’re more or less active
forever
◦Facebook: Reach 7 friends in 10 days, they’re pretty much active
forever
◦Dropbox: Put at least one file in one dropbox folder

16. Uber Operations Growth Against LYFT
◦Hiring Freelancer
◦Request a Lyft using your temporary phone/account
◦Upon arrival enter car, begin small talk with driver (“How long have
you driven with Lyft”, “What brought you to Lyft?”, “ Do you like
Lyft?”)
◦After assessing driver for openness to Uber, ask them if they’d
consider joining Uber
◦If they say “Yes” fill out a form

17. Thanks
@sofiahw