2. Why do sociologists conduct research? Identify the key differences between qualitative
and quantitative research methods? And positivist and interpretivist research methods?
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If you were going to conduct a research project and choose quantitative research
methods identify the numerous methods you could use and say whether your research
would be primary or secondary.
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If you were going to conduct a research project and choose qualitative research methods
identify the numerous methods you could use and say whether your research would be
primary or secondary
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4. Identify the key difference between positivist and interpretivist research methods (make
certain you use the terms qualitative and
I nfl uences on the choi ce of
quantitative in your answer)
r esear ch method used by
soci ol ogi sts
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Identify the differences between primary and secondary data
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6. The di sadvantages of
quanti tati ve secondar y sour ces
ar e:
The di sadvantages of qual i tati ve
secondar y sour ces ar e:
Using the templates below identify the advantages and disadvantages of quantitative
secondary sources:
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8. What is the experimental (laboratory) method of research?
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What are the advantages of the laboratory method?
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What are the problems associated with the experimental method?
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9. ___________________________________________________________________________
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What is the relationship between the Hawthorne effect and the experimental
method?
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What are field experiments?
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Why was the Comparative method useful in Durkheimâs study of suicide?
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10. ___________________________________________________________________________
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Random sampl i ng
i s:______________________________________________________________
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Different Sampling Methods - Complete the following grids and provide an example for
each section
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11. M ul ti stage or cl uster sampl i ng
i s:___________________________________________________
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Systemati c sampl i ng
i s:_____________________________________________________________
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Str ati fi ed r andom sampl i ng
i s:________________________________________________________
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Quota sampl i ng
i s:_________________________________________________________________
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Snowbal l sampl i ng
i s________________________________________________________________
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12. Imagine you are going to conduct some research in your 6th Form about the quality of 6th
Form
teaching in your school. You know there are 300 students studying at AS and A2 level.
Why is it vital you carry out a pilot study before embarking on such a project? Identify
two aspects youâd have to test-out before conducting your actual research.
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a) What would be a representative sample from this number of students (please
explain your answer) and which would be the most appropriate sample method to
use (please justify your choice) and could you create a sample frame?
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13. For the same project identify as many ethical issues you would have to address while
conducting and preparing for research project in a school?
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Again referring to the above project, which research method would you choose to use
and identify why your choice improves reliability?
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Finally once you have conducted your research would your findings be valid considering
your sample size and sample method? What is the relationship between
representativeness, validity and generalization and why is this relationship important
to your project?
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15. Below are the strengths and weaknesses of pre-coded (closed) questionnaires:
Strengths Weaknesses
Below are the strengths and weaknesses of open-ended (unstructured) questionnaires:
Strengths Weaknesses
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16. What are postal questionnaires and what is the normal method of delivery and
collection?
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What are the advantages/disadvantages of postal questionnaires?
Strengths Weaknesses
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17. Now you are going to conduct some research in your 6th Form. Your projectâs aim is to
find out if 6th Form teachers âlabelâ students. You know there are 300 students studying
at AS and A2 level and you have decided to use closed -questionnaires for your social
survey. You now need to design a closed-questionnaire with ten questions related to the
aim, your questionnaire is going to use the âscaling-methodâ for respondentsâ responses.
Once youâve designed your questionnaire you need to conduct a pilot study. Overleaf is
a grid to help you address all the issues you might face. Fill this grid so you make sure
you address all the issues before you conduct your pilot study.
Theoretical considerations:
âą Position of the researcher
âą Issues of reliability and validity
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18. âą Type of data required
Practical considerations:
âą Cost
âą Time
âą Access to respondents
âą Sample size and type
Ethical considerations (particularly in a
school):
âą CRB check
âą Rights of respondents
âą Anonymity
âą Confidentiality
âą Disclosure/publication
Now conduct your pilot study. Once completed make any necessary alterations to your
questionnaire.
In the grid below identify all the possible research methods open to sociologists and
select which are qualitative and qualitative.
Quantitative Qualitative
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19. What are structured interviews?
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Identify the strengths and weaknesses of structured interviews
Strengths Weaknesses
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20. Where and why might you use a structured interview rather than a pre-coded
questionnaire?
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What are unstructured interviews?
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Identify the strengths and weaknesses of unstructured interviews
Strengths Weaknesses
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21. Where and why might you use an unstructured interview rather than a pre-coded
questionnaire or structured interview? Of the three which is seen as the most reliable?
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Imagine you are going to conduct the same research project examining labelling by
teachers in an inner city school. The majority of the schoolâs pupils are from ethnic
minorities. You have decided to conduct a number of open interviews with a sample of
Year 11 students who are all taught by teachers who are all white. Identify several ways
interviewer bias might affect the validity of social research?
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23. Identify the strengths and weaknesses of participant observation
Strengths Weaknesses
Identify the strengths and weaknesses of non-participant observation
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24. Strengths Weaknesses
Youâve decided to observe teachers in a classroom setting to see if they label students in
lessons. In order to decided which is the best observational method to use you are going
to conduct a pilot study to see which the best method is. How will you record what you
observe? What ethical problems will you face with each method?
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