A set of slides to support a recent presentation I gave to a group of small business owners on the basics of digital marketing and the theory behind reaching customers with information instead of promotional messages.

1. Digital Marketing 101
What’s It All About?
PRESENTED BY:
Woodstock Small Business Centre
HOSTED BY:
Jamie Tieche, Owner Socialyze Inbound Marketing
/SocialyzeUrBiz jamiedefined @SocialyzeUrBiz

2. Not Just a Pretty Face!
Jamie Tieche, Digital Marketing Professional
Studied Business & Marketing
10+ Years in Sales & Marketing
5+ Years in Digital Marketing
2+ Years Owner of Socialyze Inbound Marketing

3. MY COMPANY
HELPING YOUR COMPANY GET FOUND ONLINE

4. Problems We Solve
Digital Marketing Strategy Development
Web Design & Optimization
Digital Marketing Tool Setup
Training & Consulting
Content Creation
Account Management

5. TODAY’S AGENDA
THE NEW CONSUMER
MARKETING: THEN AND NOW
____________ MARKETING 101
WEBSITE BASICS
CONTENT MARKETING BASICS
EMAIL MARKETING BASICS
SOCIAL MEDIA BASICS

7. TODAY’S CONSUMER
CONNECTED WITH SMARTPHONE IN HAND

9. What Do We Know?
Becoming immune to traditional marketing tactics
Internet Savvy
Equipped with SmartPhone
Conditioned to expect answers, fast!
Capable of comparing products/services “on the spot”

10. How Do We Reach
Them?

12. MARKETING: THEN & NOW
THIS APPLIES TO YOU!

13. “OUTBOUND” MARKETING
“PUSH” YOUR MESSAGE OUT
ONE WAY COMMUNICATION
“PAY & PRAY”
SOMETIMES CALLED
“INTERRUPTION MARKETING”
UPPER HAND: BUSINESSES

15. “INBOUND” MARKETING
UPPER HAND: CONSUMER
AIM TO EDUCATE, NOT SELL
ATTRACT PROSPECTS VIA
USEFUL CONTENT
CONVERT VIA LEAD FORMS
CLOSE VIA COMMUNICATION
DELIGHT VIA SOCIAL MEDIA &
EMAIL MARKETING

16. TURNING STRANGERS INTO CUSTOMERS
AND BEYOND!
THE INBOUND METHODOLOGY

17. THE CORE ELEMENTS
THE ELEMENTS OF INBOUND MARKETING

18. OPTIMIZED WEBSITE
CONTENT
EMAIL MARKETING
SOCIAL MEDIA

19. #1
YOUR WEBSITE
WITHOUT IT YOU ARE NOTHING

21. NO EXCUSE!
WORDPRESS
FREE, AFFORDABLE, OR CUSTOM
—YOU CHOOSE.
DO IT YOURSELF IF YOU WANT!
CMS (CONTENT MANAGEMENT
SYSTEM)
SEO (SEARCH ENGINE
OPTIMIZATIONS)

22. A DYNAMIC SALES TOOL
OFTEN THE FIRST POINT OF CONTACT
A SOURCE OF INFORMATION
AN “ALWAYS ON” SALES TOOL
THE HUB OF YOUR INBOUND EFFORTS

23. USER EXPERIENCE FIRST!
RESPONSIVE
EASY TO NAVIGATE
K.I.S.S.

24. #2
“BLOG, WHAT?”
ATTRACTING CUSTOMERS WITH CONTENT THAT HELPS

26. “Don’t JUST start blogging, start
solving peoples problems”
–Marcus Sheridan

27. CONTENT MARKETING
WRITTEN ARTICLES
HELPFUL VIDEOS
INFOGRAPHICS
PODCASTS

28. “But I don’t have anything to
write about.”
-Naive Business Owner

29. Solution:
They Ask,
You Answer

30. THE BIG 5
1.Price
2.Product
3.Problems
4.Versus
5.How-to

32. #3
The Almighty
Email
Timeless Digital Marketing

33. “The money is in the list”
–Johnny Appleseed

34. Email Marketing
Allows You To…
Stay connected
Provide value in a passive
manner
Promote content
Create “Top of Mind Awareness”

35. Email Marketing 101
Start yesterday!
Provide value
Be consistent
Provide more value!
Then ask for the sale!

37. Constant Contact AWeber
MailChimp
Marketo Infusionsoft

38. #4
“Socialyze”
Your Biz!
Social Media: The Cocktail Party of the
Internet

39. Facebook, Twitter &
Pinterest! Oh my!
Do it for the right reasons
Choose one network, and be the
best (the “Purple Cow”)!
Make it about them, not you!
It’s all about engagement
Real-life interaction with your
customers!

40. HOW TO BE GREAT!
Commit!
Be patient
Involve your audience
Involve your team
Be consistent!
Review, and adapt

41. And Now…

42. To Recap
Your customer is becoming numb to traditional
marketing means.
They can dictate the buying process, and remain in
control.
No industry is immune to these changes.

43. Plan to create long term success, and start today!
It’s a marathon, not a sprint, and it started 5 years ago!
Begin with a blog—They ask, you answer!
Aim to be the solution to your customers problems.
Utilize email “permission” marketing to remain top of
mind, and increase closed deals and return business.
Be the “Purple Cow” on social media.
Involve your audience and your team, and BE USEFUL!

45. SOCIALYZE YOUR BIZ!
UPCOMING WORKSHOPS
BI-WEEKLY GROUP WORKSHOPS ($100/MO)
INDIVIDAUL HOURLY WORKSHOPS ($55/HR)