The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities. Thanks for joining me on the Social Frontier! Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle

1. 2014
Digital Persona Group
The Young Single
As these digital natives transition through and
beyond college or post-secondary training and
education, they begin their career and their time
and digital priorities shift. They reassess their
technology form factors and add or delete what
isn’t centric to their current stage of life. A tablet
may become more important as their mobile
doesn’t provide the screen landscape they need to
accomplish their business goals. This group is likely
a BYOD (bring your own device) worker or employee.
Life Purpose | Early career, Social relationships,
volunteerism, hobbies, and interests
Connectivity | Digital native lifestyle, Internet of
Everything (IoE), cloud access to work, immediate
access to social relationships
Personal | Personalized news stream, portable on
demand entertainment, mobile job search, short term
job commitment, additional virtual training and education
Digital
Fingerprinters
Social
Networkers
Mobile Payment
Reliant
App
Downloaders
Quantified
Self
Texters
Geolocators
Digitally
Entertained
Digital
Voters
®2014 Wendy Meadley | All Rights Reserved. Creative Commons License 2.0