For corporations, online reputations are steadily becoming absolutely critical, as they will soon dictate how much you can sell, the level of employee you can recruit, and will even impact your ability to attract investors.

1. Image : http://www.terrimurphy.com/wp-content/uploads/2009/10/social-media-and-online-reputation.jpg
Managing your
Online Social Reputation

2. “It takes many good deeds to build a good reputation, and
only one bad one to lose it.”
- Benjamin Franklin
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3. For the first time in the history of communications,1.7 billion people have the ability to
access information and communicate with each other for free; that access equals
power.
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4. From simply expanding the reach of your organization to promoting your
personal expertise in a field, Social Technology is a vital tool, which if
managed properly, can enhance your personal and your organization’s
online reputation and latent potential like never before- literally with the
push of a few buttons!
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5. For corporations, online reputations are
steadily becoming absolutely critical, as
they will soon dictate how much you can
sell, the level of employee you can recruit,
and will even impact your ability to attract
investors.
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6. Pampers, a Proctor and Gamble subsidiary, garnered
national media attention in April 2010, when mother and
customer, Rosana Shah tried to complain about a diaper
rash caused by Pamper’s new “Dry Max” technology in
two of their diaper lines. When Shah felt that Pampers
did not take her complaint seriously, she took her story
to Facebook.
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7. In a matter of weeks her anti-Pampers site had close to 10,000 members, leading the
Consumer Product Safety Commission to launch an investigation, and causing a
backlash among costumers nation-wide, even globally, in some instances.
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8. The bottom line is that the poor management of Pampers’ online reputation meant the
loss of customers and money as they tried to compensate angry moms from around
the world, and as their stock plummeted.
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9. Managing Your Social Reputation
Like no advertising tool has ever done, positive comments and feedback by online
consumers can launch nobodies into celebrity-dom, and can grow your organization’s
influence and value in a matter of weeks!
The negatives, however, are just as powerful. Your company’s reputation can
be sullied in a New York minute by angry (unfairly or not) consumers out for
their money’s worth.
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10. You must learn to Listen, Engage, and Measure.
http://www.closingbigger.net/wp-content/uploads/2009/09/engagement-300x300.jpg
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11. Listen
Develop a Listening Process. This must include multiple methods for listening to what
people might be saying about you online. For a person promoting his or her reputation
or brand, listening programs should include the use of multiple tools and alerts such as
alerts.com, socialmention.com alerts, Google alerts, and Yotify (promoted as Google
alerts on “steroids”).
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12. Engage
You must establish an Engagement Policy, which defines how you will respond to the
positive and negative things said about you and your brand. You must determine who
will respond, when they will respond, and how they will respond. This is critical because
you want to minimize negative mentions or get people to retract them because you
reached out. And, you want to see positive mentions as possible connections and sales
opportunities.
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The most profound tool for establishing an engagement policy is to actually engage! Be
present within the community of your fans and consumers by posting on their sites,
interacting on microblogs and your website, and by developing an open-dialogue. This
type of community building will do a lot towards keeping a positive online reputation.
http://davemcnally.org/wp-content/uploads/2010/02/social-media-engagement.jpg

13. Measure
You must implement a Measurement System that gauges how much people are talking
about you and whether the sentiment is positive or negative. Your Measurement
System Strategy needs to tell you how many times you were mentioned a month, what
the sentiment ratio was positive to negative, and your effectiveness in customer
service (getting people to delete negative mentions or ratings).
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Fortunately, for corporations, tools like Klout.com and Addictomatic.com can be utilized
to create a sort of standardized scoring system – much like a credit score- and can
denote the online relevancy of an organization.

14. Moreover, as an organization, if you do not learn how to manage your online presence,
it will be disastrous. You will sell less, you will be unable to recruit players, and you
will turn off potential investors. Simply by creating a powerful and positive online
reputation, you will not only develop new sales opportunities, but also maintain a
presence in the business community that is long-lasting, fiscally-sound, and powerful.
http://technologybubbles.files.wordpress.com/2010/02/three-trends-pointing-to-online-reputations.png?w=600&h=351
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15. Teaching Technology
to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by
international technology speaker Scott Klososky, we’re a team
relentlessly focused on capturing and translating ways organizations can
use technology to win markets, adapt cultures, and remain ahead of the
curve for years to come. From public and private workshop tracks to full-
scale organizational technology assessments and digital outreach
blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
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(405) 359-3910
info@fpov.com
vision you can use