The Science of Engagement: National Recruitment Federation Ireland 2015 Conference Keynote

1. The Science of
Candidate Engagement

2. Johnny Campbell
Founder & CEO
Social Talent
@socialtalent

3. Finding candidates is getting easier!
source.socialtalent.co

7. I
Identify
S
Submit
C E
Contact Engage

8. I
Identify
S
Submit
C E
Contact Engage

9. What is a Sourcer’s
average
rate from talent they
?

10. 16%
26%
26%
32%
Less than 10%
Between 10% and 20%
Between 20% and 40%
More than 40%
What is a Sourcer’s
average
rate from talent they
?
The
that they reach out to. 16% of Sourcers report such
poor response rates that they would have to reach
out to 40 people to get four replies!
Regionally,
reporting the lowest.
Social Talent | Alexander Mann Solutions Global Sourcing Survey

11. 26%
32%
Between 10% and 20%
Between 20% and 40%

12. ?

13. >65%

14. How are Sourcers
engaging with
passive candidates?

15. ? 38%
30%
21%
6%
4%
Connect
Other

16. Does Medium of
Engagement affect
Response Rates?

17. - HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
Connecterage
?
imarily
ing
formed
8%
22%
30%
23%
25%
10%
40%50%
0%) - VERY LOW (<10%)- LOW (10-20%)
Connect
16%
24%
37%
22%
22%
30%
23%
25%
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
16%
24%
37%
22%
8%
32%
34%
26%
23%
25%
40%50%
11Global Sourcing Survey
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
candidates you
?
When we analysed the data on how Sourcers primarily
engaged with passive candidates we found striking
differences in their average response rates.
someone as a connection, sending an email performed
even better. However, the majority of
This reinforces the need for Sourcers to have traditional
phone skills to complement their online search skills.
16%
24%
37%
22%
8%
32%
34%
26%
30%
23%
25%
40%50%
11Social Talent | Alexander Mann Solutions Global Sourcing Survey
- HIGH (> 40%) - MEDIUM (20-40%)
What are the average
response rates
by medium for
candidates you
?
When we analysed the data on how Sourcers primarily
engaged with passive candidates we found striking
differences in their average response rates.
someone as a connection, sending an email performed
even better. However, the majority of
This reinforces the need for Sourcers to have traditional
phone skills to complement their online search skills.
8%
32%
34%
26%
10%
40%50%

18. Finding Phone Numbers
google.com/maps

19. Finding Phone Numbers
google.com/maps
Social Talent, Dublin

20. What is the best time of
day to call someone?
First
thing

21. What is the best time of
day to send an email? 6am

23. 1.In the message, on the Options tab,
in the More Options group, click
Delay Delivery
2.Click Message Options
3.Under Delivery options, select the
“Do Not Deliver Before” check box,
and then click the delivery date and
time that you want

24. But surely people don’t want to be
cold-called at work about a job?
What is the Purpose of your Pitch?
How many interactions
does it take to close a
Candidate?
4 8avg
2

26. Interrogative: Ask Questions
You, Your, Yours

27. Concreteness
How do we make our ideas clear?
We must explain our ideas in terms of human
actions, in terms of sensory information.
Naturally sticky ideas are full of concrete
images.
We are 20 people, 12 in Dublin, 6 in
Poland and 2 lads (Vince and Walter) who
live in Cork and refuse to move to Dublin.
Our office is next door to a cool
university, on the tram line, we have a
cool Smeg fridge and our oldest plant’s
name is Harry!
We are 20 people, 12 in Dublin, 6 in
Poland and 2 lads (Vince and Walter) who
live in Cork and refuse to move to Dublin.
Our office is next door to a cool
university, on the tram line, we have a
cool Smeg fridge and our oldest plant’s
name is Harry!

28. Johnny Campbell
Founder & CEO
Social Talent
@socialtalent