The document provides 5 tips for using social media as a recruiter to find candidates. 1. Posts should be short and snappy, ideally under 250 characters. 2. Use clickbait headlines that pique curiosity like lists or questions. 3. Share content directly on platforms rather than using third-party tools to avoid lower engagement. 4. Include interesting images that provide context and align with the text. 5. Upload video files directly for autoplay rather than linking to increase views.

1. Posting on Social Media:
5 Simple Tips To Make You A Better Recruiter
Johnny Campbell
#NRFdoesSocial

2. Johnny Campbell
CEO & Co-Founder
SocialTalent
@johnnycampbell
linkedin.com/in/johnnycampbell
facebook.com/johnnycampbell
instagram.com/johnnycampbell

3. We are the largest provider of formal recruitment training in the world.
Teach, Test, Nudge, Praise & Report

4. Why?

5. Global Recruiting Survey, 2017
34%
26%
4%
5%
6%
10%
13%
1%
Social Media
Paid Job Boards
Non Paid Job Boards
Recruitment Agencies
Other
Internal Referrals
Direct Applicants or
Own Carrer site
Other Media
(e.g. Radio, newspaper,...)
(including
Professional
networks)
Source of Candidates
1
1. Global Recruiting Survey, 2017, Published by SocialTalent (https://www.socialtalent.com/resources/reports/2017-global-recruiting-survey)

6. Global Recruiting Survey, 2017
34%
1%
Social Media
Other Media
(e.g. Radio, newspaper,...)
(including Professional
networks)
Source of Candidates
1
1. Global Recruiting Survey, 2017, Published by SocialTalent (https://www.socialtalent.com/resources/reports/2017-global-recruiting-survey)

7. Source of Hire Attribution
• Be wary of your ATS system recording a Source of Hire automatically (typically
“Last Touch Attribution”
• Ask your placed candidate: “Where did you first hear of us as an Agency?”, “Are
you connected to any of our Recruiters on LinkedIn/Twitter etc?”
• Social influences applications with an average of 70 digital touch-points before a
candidate applies directly

8. Social Influences Applications
Click name,
go to Profile
(follow, connect)
Visit website,
see opportunities
Click Share,
spread the word
Google this
person
Comment,
engage with
recruiter

9. Most recruiters don’t do it well…

15. Why don’t these work?

16. Used a 3rd party
tool to post to
LinkedIn
Typo
Stock Photo

17. Used a URL
shortener
Pretty boring
post
Stock Photo

18. Pasting a job
description…
Have to click to
see more
No image to get
attention

19. No call to action
No post at all
Un-engaging
image

20. So what DOES work then?

24. WHY do these work?

25. 5 Golden Rules of Sharing Content
1. Short & Snappy
2. Click-Bait
3. Share Directly
4. Interesting Images
5. Native Video

26. Next: Steve Ward

27. 1. Short & Snappy !

28. Short & Snappy
• One sentence
• Engaging
• Effortless (cognitive ease)
• Avoid “…show more” (max 250 characters on LinkedIn)
• Use CharacterCountTool.com (also shows reading age too!)

29. 2. Click-Bait

30. Click-Bait
• Think more like Buzzfeed, less like The Times
• The “Knowledge Gap” (Made to Stick, Chip & Dan Heath)
• Use the UpWorthy.com Method for writing great headlines (25-30 headline
iterations - bottom third)
• Use key emotive & active phrases that work!

31. Source: www.slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding

32. Source: www.slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding

33. coschedule.com/headline-analyzer

34. will make you
this is why
can we guess
only [x] in
the reason is
are freaking out
[x] stunning photos
tears of joy
is what happens
make you cry
give you goosebumps
talking about it
is too cute
shocked to see
melt your heart
[x] things only
can't stop laughing
twitter reacts to
top [x] songs
what happened next
0 2250 4500 6750 9000
Source: Buzzsumo, 2017 Review of 100m Articles buzzsumo.com/blog/most-shared-headlines-study
Top Headline Phrases
Measured by average Facebook engagement

35. Source: Buzzsumo, 2017 Review of 100m Articles buzzsumo.com/blog/most-shared-headlines-study
Worst Performing Headline Phrases
Measured by average Facebook engagement

36. 3. Share Directly ☝

37. Share Directly
• 3rd Party Social Media management apps (Hootsuite, IFTTT, Buffer) *will* share
your content to your desired platform, but they’re actively punished by each
network’s audience algorithm

38. Used a 3rd party
tool to post to
LinkedIn
Absolutely no
engagement

39. Share Directly
• 3rd Party Social Media management apps (Hootsuite, IFTTT, Buffer) *will* share
your content to your desired platform, but they’re actively punished by each
network’s audience algorithm
• Any URL’s that you share? Try not to use URL shorteners like bit.ly. Just C+P the
whole link, let the social network shorten it for you

40. Used a URL
shortener

41. LinkedIn’s own
URL pattern

42. 4. Interesting Images #

43. Interesting Images
• Stock photos
• The image should give the audience
context to your message and align with the
post’s text
• Be human and authentic
Giphy.com

47. 5. Native Video $

48. Native Video
• Upload the video file directly to each social platform, rather than link to YouTube,
Vimeo etc. so that AutoPlay can work
• Videos should be immediately engaging - scrolling thumbs don’t wait around for
your video to be interesting!
• Subtitles are great
• Use a Transcription service to create Subtitles, TRINT.com is excellent

55. 5 Golden Rules of Sharing Content
1. Short & Snappy
2. Click-Bait
3. Share Directly
4. Interesting Images
5. Native Video

56. Thank you!