Hiring is a game of inches. Most hiring processes have in excess of 70 discrete steps. How do you get better at hiring? By mastering each one, perfecting the small. Here are 30 recruiting and hiring tips, a sample of those available on the SocialTalent platform, to help your hiring team recruit great talent better. (Originally presented at SHRM Talent in Nashville on April 9th & 10th 2019)

1. #SHRMTalent1
Johnny Campbell
30 Tricks to Turn you into
a Recruiting Ninja!

2. The complete learning experience platform for
recruiting professionals.
Johnny Campbell
CEO & Co-Founder, SocialTalent
@johnnycampbell
linkedin.com/in/johnnycampbell
facebook.com/johnnycampbell
instagram.com/johnnycampbell
trusted by…

4. Inches

5. 30 Tricks.
30 Techniques.
30 “Inches”.
Let”’s go!

6. 1. Always Use a Boolean Search!

8. Basic Keyword Searching is never enough!
("top secret" OR "ts" OR "ts/sci" OR "q clearance" OR
"q type clearance" OR "yankee white" OR "secret
clearance" OR "sci" OR "TS/SBI" OR "TS/SSBI" OR "TS/
SCI" OR "ssbi" OR "poly" OR "SCI/Poly" OR "SCI/Poly/
SSBI" OR "Sensitive Compartmented Information" OR
"q access" OR "TS/RD" OR "special access program")
"top secret”
OR
?

10. 2. Getting around LinkedIn.com’s search limitations

11. Limitations on Linkedin.com
8 word limit
7 word limit
6 word limit
7 word limit

12. OR workaround;
(a OR b OR c………) Restricted
NOT (NOT a NOT b NOT c…………) Unrestricted
AND workaround
(a AND b AND c………..) Restricted
(a b c …………..) Unrestricted
Limitations on Linkedin.com

13. (vp OR head OR president OR director OR svp)
(recruitment OR recruiting OR talent)

15. (vp OR head OR president OR director OR svp)
(recruitment OR recruiting OR talent)
NOT (NOT vp NOT head NOT president NOT director
NOT svp)
NOT (NOT recruitment NOT recruiting NOT talent)

18. 3. Search Facebook with Intelligence!

19. www.intel-sw.com/blog/facebook-search/

20. 4. Quora is a great place for experts!

23. 5. Github is where all the coders are

24. site:github.com
poland
(".net" OR "asp.net" OR dotnet OR "dot net"
OR "asp net")
sitecore

27. 6. Here’s how to find their email address

29. 7. Here’s how to find anyone’s email

30. How to Find Prospects Contact Details
Email Addresses - Where can I find the pattern?
1. Check your inbox!
2. Check your LinkedIn connections
3. Search Google

31. “email * * pfizer.com”

32. Role-based emails
usually appear first

34. How to Find Prospects Contact Details
• Now that you know the pattern, verify the email of
the person you wish to contact
• Mailtester.com is one of the best tools to check
emails

35. swapnali.raut@pfizer.com

36. 8. When should I contact someone?

37. What is the best time to reach out by InMail or Email?
Working DayEarly Morning Late Evening

38. Right Time
• Early Mornings and Late Evenings are best to get responses (up to 25%
more effective)
• During work hours has the highest competition for attention
• Automate your timing, by scheduling your emails (unfortunately you can’t
schedule InMails….yet!)

39. 9. Keep it short

40. Message Body
Short, 50-125 word emails
receive better responses than
long emails, yielding 50% or
higher responses

41. 10. Keep it simple

42. Message Body
Emails that are simple and
easy to read receive the best
response (3rd Grade level)

43. 11. Use emotion

44. Message Body
Emotion in emails, whether
positive or negative, had a
10-15% increase on response
rates than neutral language

45. 12. Always close with a question

46. The Power of Questions & CTA’s
• In our initial approach, we want the person
to agree to an appointment
• Best CTA is time-specific, and one where the
party can quickly agree
“Are you available at 2:30pm tomorrow to
take a quick call to discuss?”

47. 13. Follow up

48. Follow Up
of recruiters make
just one follow-up
attempt56%
44%

49. Follow Up
https://blog.woodpecker.co/cold-email/sales-email-statistics/

50. Follow Up
It takes 8follow-ups to get in front of someone

51. Follow Up
• Following up 8 times via the same medium can become
annoying
• InMailing, Direct Messaging on Twitter, or sending a
Facebook/WhatsApp message are other vectors to
consider
• You need to use a minimum of 4 contact vectors, and use
all of them at least twice until you get your appointment!
the
4x2
rule

52. 14. Keep your posts short & snappy

53. Short & Snappy
• One sentence
• Engaging
• Effortless (cognitive ease)
• Avoid “…show more” (max 250 characters on LinkedIn)
• Use CharacterCountTool.com (also shows reading age too!)

54. 15. Use Click-Bait

55. Click-Bait
• Think more like Buzzfeed, less like The Times
• The “Knowledge Gap” (Made to Stick, Chip & Dan Heath)
• Use the UpWorthy.com Method for writing great headlines (25-30 headline
iterations - bottom third)
• Use key emotive & active phrases that work!

56. Source: www.slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding

57. Source: www.slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding

58. 16. Test your Headlines

59. coschedule.com/headline-analyzer

60. Top Headline Phrases
Measured by average Facebook engagement
will make you
this is why
can we guess
only [x] in
the reason is
are freaking out
[x] stunning photos
tears of joy
is what happens
make you cry
give you goosebumps
talking about it
is too cute
shocked to see
melt your heart
[x] things only
can't stop laughing
twitter reacts to
top [x] songs
what happened next
0 2250 4500 6750 9000
Source: Buzzsumo, 2017 Review of 100m Articles buzzsumo.com/blog/most-shared-headlines-study

61. Source: Buzzsumo, 2017 Review of 100m Articles buzzsumo.com/blog/most-shared-headlines-study
Worst Performing Headline Phrases
Measured by average Facebook engagement

62. 17. Share Directly

63. Share Directly
• 3rd Party Social Media management apps (Hootsuite, IFTTT, Buffer) *will*
share your content to your desired platform, but they’re actively punished
by each network’s audience algorithm

64. Used a URL
shortener

65. LinkedIn’s own
URL pattern

66. 18. Get Creative with Images

67. Interesting Images
• Stock photos
• The image should give the audience
context to your message and align with
the post’s text
• Be human and authentic
Giphy.com

71. 19. Native Video is always best!

72. Native Video
• Upload the video file directly to each social platform, rather than link to
YouTube, Vimeo etc. so that AutoPlay can work
• Videos should be immediately engaging - scrolling thumbs don’t wait
around for your video to be interesting!
• Subtitles are great
• Use a Transcription service to create Subtitles, TRINT.com is excellent

77. 20. You, Your, Yours

78. The Language of Great Job Ads, Backed By Science
Supportive/ Candidate Centric Ads:
Job ads written where the Needs of the company are
matched with what the company can Supply for the
candidate
Typical phrases used:
You
Your
Yours

80. 21. Use the SUCCESs framework

81. Add this
book to
your
reading list

82. Credible ideas make people believe.
An emotional idea makes people care.
The right stories make people act!
Stories act as a mental “flight simulator”.
SUCCESs
Simple, Unexpected, Credible, Concrete, Emotional Stories

83. Customer Service Advisor (Inbound) - Milton Keynes (UK)
Imagine you were in debt, and had to call a helpline to get advice. The person who
answers your call is kind, shows empathy to your situation, and gives you some
excellent advice just for starters, before setting up an appointment to meet with a
debt advisor. The call you made makes you feel so much better, and you're confident
that the advice you'll get when you have your meeting will help you on the way to be
debt free. You’ll sleep tonight for the first night in weeks.
Now, imagine you're the person answering that call. Are you the great customer
service advisor we're looking for?
Stories

84. 22. Socialise your Job Ads

87. 23. Check your Ads with Gender Decoder

88. gender-decoder.katmatfield.com

89. 24. Find Female Talent with First Names

90. (Jessica OR Ashley OR Brittany OR Amanda OR Samantha OR Sarah OR Stephanie OR Jennifer OR Elizabeth OR Lauren OR Megan OR Emily OR Nicole OR Kayla OR Amber OR Rachel OR Courtney OR Danielle OR Heather OR Melissa OR Rebecca OR Michelle OR Tiffany OR Chelsea OR Christina OR Katherine OR Alyssa OR
Jasmine OR Laura OR Hannah OR Kimberly OR Kelsey OR Victoria OR Sara OR Mary OR Erica OR Alexandra OR Amy OR Crystal OR Andrea OR Kelly OR Kristen OR Erin OR Brittney OR Anna OR Taylor OR Maria OR Allison OR Caitlin OR Lindsey OR Angela OR Alicia OR Katie OR Vanessa OR Kathryn OR Morgan OR Whitney OR
Brianna OR Christine OR Natalie OR Lisa OR Kristin OR Alexis OR Jacqueline OR Shannon OR Lindsay OR Brooke OR Catherine OR Olivia OR April OR Erika OR Katelyn OR Monica OR Kristina OR Kaitlyn OR Paige OR Molly OR Jenna OR Leah OR Julia OR Bianca OR Tara OR Melanie OR Marissa OR Cynthia OR Holly OR Abigail OR
Meghan OR Kathleen OR Julie OR Ariel OR Alexandria OR Veronica OR Patricia OR Diana OR Gabrielle OR Shelby OR Kaitlin OR Margaret OR Brandi OR Krystal OR Natasha OR Bethany OR Haley OR Briana OR Kara OR Rachael OR Miranda OR Breanna OR Dana OR Leslie OR Caroline OR Kendra OR Sabrina OR Angelica OR Karen
OR Felicia OR Jillian OR Brenda OR Ana OR Desiree OR Meagan OR Katrina OR Chelsey OR Valerie OR Emma OR Nancy OR Monique OR Alison OR Alisha OR Sandra OR Britney OR Brandy OR Joanna OR Gina OR Grace OR Sierra OR Candace OR Jaclyn OR Krista OR Alexa OR Candice OR Lacey OR Rebekah OR Nichole OR Denise
OR Dominique OR Ashlee OR Anne OR Yesenia OR Kirsten OR Deanna OR Claire OR Colleen OR Audrey OR Mallory OR Carly OR Tabitha OR Cristina OR Raven OR Priscilla OR Stacey OR Carolyn OR Carrie OR Kiara OR Susan OR Stacy OR Linda OR Autumn OR Ashleigh OR Kylie OR Teresa OR Gabriela OR Kelli OR Caitlyn OR Renee
OR Arielle OR Cindy OR Ebony OR Justine OR Karina OR Meredith OR Bridget OR Hillary OR Daisy OR Amelia OR Mayra OR Theresa OR Madeline OR Claudia OR Sasha OR Heidi OR Robin OR Destiny OR Madison OR Lydia OR Wendy OR Barbara OR Melinda OR Tamara OR Ellen OR Alejandra OR Chloe OR Marie OR Jenny OR
Kasey OR Jocelyn OR Carmen OR Jade OR Evelyn OR Jacquelyn OR Abby OR Janet OR Martha OR Tracy OR Cortney OR Ariana OR Cassie OR Brittani OR Jasmin OR Hilary OR Kaylee OR Cara OR Adrienne OR Allyson OR Kristine OR Pamela OR Raquel OR Tina OR Gloria OR Rosa OR Camille OR Michele OR Tiara OR Tasha OR
Mackenzie OR Kristy OR Ann OR Sophia OR Shawna OR Tanya OR Jessie OR Latoya OR Marisa OR Kari OR Carissa OR Janelle OR Mariah OR Nina OR Angelina OR Deborah OR Carla OR Kellie OR Elise OR Hope OR Hayley OR Cierra OR Kristi OR Kate OR Summer OR Aimee OR Chelsie OR Sharon OR Toni OR Karla OR Alissa OR
Devon OR Misty OR Regina OR Jeanette OR Nikki OR Esther OR Miriam OR Tatiana OR Christy OR Charlotte OR Maggie OR Stefanie OR Tessa OR Gabriella OR Hailey OR Ciara OR Callie OR Faith OR Paula OR Aubrey OR Naomi OR Jazmine OR Jazmin OR Carolina OR Tia OR Ruth OR Trisha OR Rose OR Kelley OR Robyn OR Jaime
OR Michaela OR Kassandra OR Karissa OR Sonia OR Melody OR Devin OR Donna OR Helen OR Brianne OR Kelsie OR Clarissa OR Lori OR Marina OR Adrianna OR Cecilia OR Shaniqua OR Rachelle OR Jill OR Ashton OR Cheyenne OR Annie OR Sylvia OR Taryn OR Roxanne OR Shayla OR Randi OR Isabel OR Leticia OR Mia OR Eva
OR Hanna OR Katlyn OR Alice OR Jane OR Simone OR Elisabeth OR Carol OR Shana OR Frances OR Tierra OR Elena OR Antoinette OR Lacy OR Ericka OR Brittni OR Latasha OR Alyson OR Dawn OR Yvette OR Chantel OR Diane OR Shauna OR Tonya OR Liliana OR Lillian OR Meaghan OR Alana OR Suzanne OR Yvonne OR Christa
OR Chasity OR Johanna OR Joy OR Kristie OR Rochelle OR Katelynn OR Bonnie OR Sandy OR Daniela OR Lorena OR Anastasia OR Lyndsey OR Irene OR Tanisha OR Keri OR Leanna OR Marlene OR Yolanda OR Beth OR Blanca OR Charlene OR Maribel OR Nadia OR Keisha OR Celeste OR Maya OR Marisol OR Katharine OR
Kourtney OR Larissa OR Anita OR Corinne OR Kendall OR Casandra OR Shaina OR Elaine OR Alysha OR Arianna OR Shayna OR Sheila OR Kayleigh OR Cheryl OR Tabatha OR Iris OR Brenna OR Chanel OR Stacie OR Elisa OR Kylee OR Mindy OR Tiana OR Esmeralda OR Dorothy OR Kyla OR Juliana OR Diamond OR Shanna OR Nora
OR Marilyn OR Kierra OR Josephine OR Kaila OR Kerri OR Christie OR Staci OR Bridgette OR Alaina OR Stephany OR Ciera OR Kali OR Julianne OR Kerry OR Jalisa OR Vivian OR Lucy OR Sally OR Tammy OR Precious OR Judith OR Debra OR Sadie OR Tiffani OR Kirstie OR Alisa OR Margarita OR Eileen OR Krystle OR Noelle OR Mollie
OR Francesca OR Mandy OR Tori OR Leigh OR Sheena OR Beatriz OR Cassidy OR Patrice OR Alanna OR Jodi OR Traci OR Ashlie OR Janice OR Joyce OR Natalia OR Desirae OR Jordyn OR Abbey OR Connie OR Darlene OR Genevieve OR Maritza OR Blair OR Tania OR Mckenzie OR Britany OR Tracey OR Latisha OR Norma OR Tricia
OR Kelsi OR Maureen OR Breanne OR Shantel OR Angelia OR Daniella OR Janae OR Kathy OR Zoe OR Serena OR Constance OR Mariana OR Rosemary OR Shirley OR Annette OR Nicolette OR Sonya OR Katy OR Clara OR Lea OR Loren OR Kacie OR Kristyn OR Cristal OR Jami OR Alycia OR Beverly OR Jackie OR Lena OR Elyse OR
Kira OR Gladys OR Juanita OR Kaleigh OR Laurel OR Isamar OR Leanne OR Tyler OR Ashly OR Justina OR Lara OR Mara OR Jacklyn OR Lesley OR Kala OR Carina OR Breana OR Jana OR Rita OR Rocio OR Whitley OR Cayla OR Brandie OR Brittanie OR Chantal OR Terri OR Eliza OR Araceli OR Edith OR Susana OR Alexia OR Ashlyn
OR Joanne OR Skylar OR Jena OR Kirstin OR Shelly OR Kiera OR Aisha OR Katelin OR Paulina OR Kyra OR Sade OR Betty OR Tamika OR Cecily OR Tess OR Judy OR Madeleine OR Maegan OR Allie OR Lucia OR Sherry OR Lynn OR Maricela OR Lily OR Angie OR Jennie OR Emilee OR Celia OR Lakeisha OR Genesis OR Noemi OR
Brittny OR Keshia OR Dianna OR Jayme OR Dakota OR Maranda OR Eleanor OR Savanna OR Jessika OR Kaley OR Kailey OR Luz OR Rhonda OR Sophie OR Talia OR Britni OR Jerrica OR Silvia OR Hollie OR Logan OR Shante OR Kenya OR Marisela OR Christin OR Emilie OR Octavia OR Josie OR Kaci OR Kiersten OR Fatima OR Jenifer
OR Lizbeth OR Belinda OR Lizette OR Gretchen OR Katlin OR Bryanna OR Janette OR Terra OR Yadira OR Angelique OR Ashely OR Perla OR Racheal OR Bobbie OR Danica OR Dayna OR Macy OR Lacie OR Maura OR Alysia OR Corina OR Elisha OR Sofia OR Laurie OR Christen OR Kacey OR Alexandrea OR Lorraine OR Kaitlynn OR
Clare OR Jaleesa OR Julianna OR Antonia OR Janine OR Nikita OR Nathalie OR Yessenia OR Alina OR Paola OR Janie OR Kimberley OR Viviana OR Devan OR Kasandra OR Audra OR Rhiannon OR Janessa OR Yasmin OR Kortney OR Kaylyn OR Alecia OR Arlene OR Gwendolyn OR Abbie OR Valeria OR Irma OR Joann OR Roxana OR
Brittaney OR Skye OR Kristal OR Shanae OR Tiffanie OR Alesha OR Leann OR Nadine OR Amie OR Eden OR Chrystal OR Domonique OR Lauryn OR Myra OR Latifah OR Celina OR Cori OR Giselle OR Shelley OR Allyssa OR Krysta OR Tayler OR Kimberlee OR Mikayla OR Tianna OR Brittnee OR Lyndsay OR Aurora OR Kanisha OR
Kaylin OR Janay OR Beatrice OR Ashli OR Britny OR Chantelle OR Rebeca OR Shanice OR Reyna OR Shanika OR Cassondra OR Griselda OR Jerica OR Athena OR Iesha OR Porsha OR Rubi OR Madelyn OR Iliana OR Skyler OR Stefani OR Bernadette OR Betsy OR Ingrid OR Chandra OR Debbie OR Elissa OR Trista OR Deja OR Anabel
OR Kandice OR Kassie OR Latrice OR Dina OR Kiley OR Kandace OR Krystina OR Martika OR Pauline OR Kiana OR Marcella OR Princess OR Carley OR Chelsi OR Joan OR Selina OR Daphne OR Keely OR Lora OR Tiera OR Ivy OR Jeannette OR Bobbi OR Jean OR Breann OR Felisha OR Hallie OR Melisa OR Mikaela OR Julissa OR
Kelsea OR Selena OR Kathrine OR Darcy OR Olga OR Adrianne OR Kim OR Monika OR Phylicia OR Laci OR Jaqueline OR Joelle OR Marquita OR Kori OR Jolene OR Mai OR Eboni OR Moriah OR Latonya OR Liana OR Makayla OR Avery OR Leandra OR Maira OR Marla OR Kaylie OR Lana OR Kaela OR Delia OR Tanesha OR Micaela
OR Juana OR Leeann OR Elaina OR Elsa OR Valencia OR Alyse OR Ayla OR Charmaine OR Lynette OR Mariela OR Symone OR Gillian OR Laquita OR Melina OR Rikki OR Riley OR Sonja OR Alessandra OR Jamila OR Martina OR Tyesha OR Billie OR Janna OR Krysten OR Nikole OR Teri OR Bridgett OR Ella OR Portia OR Tameka OR
Brittnie OR Christiana OR Deidra OR Destinee OR Kaycee OR Susanna OR Cecelia OR Fabiola OR Ivana OR Kalyn OR Aileen OR Becky OR Cora OR Doris OR Heaven OR Ivette OR Cody OR Kia OR Nia OR Shea OR Gianna OR Janell OR Cherie OR Lucero OR Brook OR Andria OR Jodie OR Phoebe OR Alexander OR Jaimee OR Magen
OR Mandi OR Corrine OR Kati OR Kenisha OR Samatha OR Dara OR Sarai OR Shelbi OR Danika OR Deana OR Demetria OR Shakira OR Liza OR Marjorie OR Karly OR Tera OR Lashonda OR Maryann OR Holli OR Isabella OR Chaya OR Lakeshia OR Lissette OR Richelle OR Alysa OR Jessenia OR Joana OR Marcia OR Catrina OR Dulce
OR Katheryn OR Lourdes OR Micah OR Roxanna OR Dominque OR Cathy OR Nataly OR Chastity OR Jessi OR Magdalena OR Trina OR Fallon OR Loretta OR Shanell OR Sherri OR Sidney OR Anjelica OR Carlie OR Chanelle OR Karli OR Edna OR Eunice OR Tracie OR Imani OR Jesica OR Kalie OR Krystin OR Mari OR Marian OR Aja OR
Alannah OR Bree OR Roberta OR Fiona OR Kallie OR Shari OR Lisette OR Candy OR Danyelle OR Geraldine OR Helena OR Vicky OR Kanesha OR Lia OR Ava OR Kristan OR Laken OR Catalina OR Dena OR Kacy OR Mariel OR Marsha OR Cari OR Haleigh OR Jeanne OR Jesenia OR Janel OR Marlena OR Deidre OR Georgina OR Luisa
OR Dora OR Eryn OR Lizeth OR Danae OR Graciela OR Shamika OR Tosha OR Wanda OR Annmarie OR Elyssa OR Emilia OR Jody OR Kimber OR Marianne OR Renae OR Shameka OR Deirdre OR Linsey OR Lynsey OR Malinda OR Shantell OR Asha OR Cherish OR Tarah OR Hali OR Jada OR Leila OR Louise OR Sheri OR Santana OR
Chiquita OR Lakisha OR Christi OR Rosanna OR Tasia OR Ginger OR Shawn OR Joni OR Jeannie OR Cheri OR Ladonna OR Nakia OR Penny OR Valarie OR Meghann OR Christal OR Lakesha OR Latosha OR Peggy OR Tami OR Jenelle OR Colette OR Delilah OR Shanta OR Sheree OR Siobhan OR Candis OR Jeanine OR Lucinda OR
Marcie OR Cristy OR Kirby OR Sharonda OR Danelle OR Marci OR Francine OR Tamra OR Ramona OR Shanda OR Glenda OR Vicki OR Casie OR Venessa OR Misti OR Jeanna OR Jeri OR Sherrie OR Lynda OR Anthony OR Dolores OR Sheryl OR Corrie OR Karin OR Tyra OR Gail OR Marcy OR Rena OR Tabetha OR Rene OR Deandra OR
Rosalinda OR Stacia OR Cathleen OR Kami OR Tonia OR Ashlea OR Chana OR Meggan OR Rosemarie OR Mellissa OR Hilda OR Niki OR Ami OR Felecia OR June OR Shavon OR Candi OR Sherita OR Sondra OR Dannielle OR Darla OR Marta OR Carey OR Cristin OR Adriane OR Shaquita OR Shasta OR Wendi OR Gena OR Latoria OR
Tana OR Shanita OR Jo OR Magan OR Malissa OR Kerrie OR Brynn OR Juliet OR Marion OR Jeana OR Rosalyn OR Pearl OR Sharita OR Shara OR Ada OR Cathryn OR Latanya OR Susie OR Alena OR Bertha OR Sunny OR Markita OR Rosalie OR Violeta OR Deena OR Jenni OR Brigitte OR Kasie OR Shavonne OR Shena OR Tisha OR
Karrie OR Salina OR Shira OR Caryn OR Leilani OR Mona OR Stella OR Tammie OR Amberly OR Francisca OR Ida OR Lashanda OR Renata OR Kisha OR Sue OR Anya OR Chrissy OR Lawanda OR Syreeta OR Loni OR Bambi OR Quiana OR Dusty OR Vickie OR Ronda OR Sommer OR Regan OR Karyn OR Dionne OR Shalonda OR Lindy
OR Starla OR Darci OR Sunshine OR Renada OR Shonda OR Brandee OR Lorie OR Tawana OR Tomeka OR Katina OR Shelia OR Eve OR Harmony OR Mindi OR Kesha OR Lynne OR Starr OR Tammi OR Charissa OR Tanika OR Qiana OR Jeanie OR Mellisa OR Greta OR Jammie OR Jeannine OR Jerri OR Ashanti OR Chanda OR
Shannan OR Venus OR Latesha OR Letitia OR Eugenia OR Susanne OR Phyllis OR Angeline OR Delores OR Angelita OR Nakisha OR Nikia OR Shanon OR Deanne OR Annemarie OR Bernice OR Davina OR Gwen OR Josefina OR Missy OR Tamera OR Kandi OR Keli OR Dixie OR Farrah OR Chimere OR Leona OR Margie OR Tawanda
OR Nichol OR Fawn OR Stephenie OR Ursula OR Margo OR Johnna OR Tenisha OR Leia OR Reagan OR Adria OR Crissy OR Kenyatta OR Vera OR Bettina OR Consuelo OR Darcie OR Tai OR Tomika OR Lynnette OR Maren OR Mildred OR Sandi OR Damaris OR Dianne OR Shellie OR Kellee OR Paulette OR Lois OR Rosie OR Therese
OR Charla OR Kay OR Rashida OR Shawanda OR Tracee OR Florence OR Raina OR Renita OR Suzanna OR Lashawn OR Lina OR Lola OR Lila OR Krissy OR Kylene OR Malia OR Nicki OR Thelma OR Lashunda OR Tamiko OR Anitra OR Carie OR Karie OR Mitzi OR Luciana OR Lorrie OR Doreen OR Tawnya OR Latonia OR Patty OR
Buffy OR Danette OR Michell OR Suzette OR Latricia OR Cary OR Toya OR Mandie OR Layla OR Marlo OR Carole OR Rosalind OR Karri OR Marnie OR Shelli OR Tonja OR Danita OR Gayle OR Rhoda OR Sharla OR Trudy OR Lauri OR Tarsha OR Catina OR Carri OR Tawanna OR Deann OR Mendy OR Patti OR Anissa OR Nanette OR
Tamica OR Terrie OR Della OR Trinity OR Spring OR Benita OR Candida OR Carisa OR Carmela OR Joleen OR Aida OR Georgette OR Penelope OR Christel OR Toby OR Anika OR Rae OR Tamekia OR Tamela OR Danna OR Nicolle OR Ayanna OR Janis OR Polly OR Lilia OR Shawnda OR Tressa OR Susannah OR Latarsha OR Tangela
OR Nellie OR Tobi OR Ethel OR Antionette OR Shani OR Ayana OR Roseann OR Lenora OR Lucretia OR Corinna OR Elsie OR Rolanda OR Keesha OR Mistie OR Patsy OR Claudine OR Faye OR Kris OR Elvira OR Nyree OR Ginny OR Melonie OR Imelda OR Coleen OR Takisha OR Angella OR Esperanza OR Hazel OR Trena OR Lorna OR
Angelic OR Carin OR Freda OR Pepper OR Bessie OR Caren OR Cherilyn OR Latrina OR Richard OR Anjanette OR Charles OR Lesa OR Melodie OR Nicola OR Denice OR Janeen OR Maxine OR Elvia OR Racquel OR Bonita OR Charisse OR Demetra OR Yolonda OR Marni OR Rosario OR Cami OR Myrna OR Cher OR Daniele OR KIRSTY
OR JAYNE OR NICHOLA OR BEVERLEY OR CLAIR OR GEMMA OR JEMMA OR SIAN OR HARRIET OR ELLIE OR BETHAN OR DEMI OR IMOGEN OR Aoife OR Caoimhe OR Niamh OR Saoirse OR Roisin OR Aisling OR Aine OR Clodagh OR Isabelle OR Eimear OR Aoibhe OR Orla OR Eabha OR Sinead OR Sadhbh OR Orlaith OR Maeve
OR Zara OR Aoibhinn OR Millie OR Isobel OR Aoibheann OR Muireann OR Freya OR Grainne OR Ailbhe OR Maja OR Meabh OR Lilly OR Oliwia OR Sorcha OR Zuzanna OR Evie OR Laoise OR Emer OR Sienna OR Amelie OR Aishling OR Cliona OR Poppy OR Mairead OR Lexi OR Isla OR Maisie OR Fiadh OR Tayla OR Shania OR
Maddison OR Maia OR Tegan OR Tyla OR Aaliyah OR Piper OR Mya OR Jorja OR Bella OR ALBA OR NEREA OR NURIA OR AINHOA OR NOELIA OR INES OR MIREIA OR LAIA OR LIDIA OR CARLOTA OR ARIADNA OR AITANA OR GISELA OR MAR OR AROA OR BELEN OR AINA OR LEIRE OR AINARA OR JUDIT OR YAIZA OR BERTA
OR NAIARA OR AINOA OR GEMA OR PALOMA OR ZAIRA OR ANE OR SALMA OR CANDELA OR PILAR OR ESTELA OR IRATI OR INMACULADA OR IRIA OR SARAY OR ALMUDENA OR ESTEFANIA OR MARIONA OR MANUELA OR NAYARA OR LEYRE OR MIREYA OR SORAYA OR LUNA OR YASMINA OR JIMENA OR NOA OR VANESA
OR ITZIAR OR ANTIA OR NEUS OR MAIDER OR NAROA OR NAHIA OR IZARO OR UXIA OR ABRIL OR AYA OR AFRICA OR UXUE OR MARIAM OR NAIA OR NAZARET OR MAIALEN OR Giulia OR Chiara OR federica OR Alessia OR Valentina OR Elèna OR Giorgia OR Eleonora OR Ilaria OR Michela)
bit.ly/femalelinkedin

91. 52 million
41%

92. 25. Suggest Blind Resumes to Hiring Managers

93. Why take gender out of the equation?
“Science Faculty’s Subtle Gender Biases Favor Male Students”
Corinne A. Moss-Racusina et al. PNAS, Vol 109, October 2012
• Research has shown that hiring
managers, whether male or female, will
rate male candidates as more
competent and hireable than identical
female candidates for STEM positions
• The exact same CV with randomised
male or female names sent to hiring
managers for a Lab Manager position
Difference in the level of
mentorship they would give!

94. Why take gender out of the equation?
• Hiring managers offered a higher
starting salary to identical male
candidates ($30,238.10 versus
$26,507.94)
“Science Faculty’s Subtle Gender Biases Favor Male Students”
Corinne A. Moss-Racusina et al. PNAS, Vol 109, October 2012

95. Resume
Alex Carpenter
213 Main Street, Leixlip, Co. Kildare
Ph: 087 785 4321
Email: alex.carpenter@hotmail.com
Education:
M.Eng Applied Engineering
Trinity College Dublin (2012-2014)
Grade: First Class Hons (1.1)
B.Eng Semiconductor Engineering
Trinity College Dublin (2008-2012)
Grade: First Class Hons (1.1)
Leaving Certificate
Salesian College, Celbridge
8 Hons (550 CAO)
Resume
Sam Johnson
112 Main Street, Celbridge, Co. Kildare
Ph: 087 123 4567
Email: sam.johnson@gmail.com
Education:
M.Eng Applied Engineering
Trinity College Dublin (2012-2014)
Grade: First Class Hons (1.1)
B.Eng Semiconductor Engineering
Trinity College Dublin (2008-2012)
Grade: First Class Hons (1.1)
Leaving Certificate
St Wolstan’s Community School, Celbridge
8 Hons (550 CAO)

96. Resume
Job Code: 752476
Candidate: 21
Education:
MSc. Computer Science, Software Engineering
Maynooth University (2012-2014)
Grade: First-Class Hons (1.1)
Core modules: Virtualisation and Cloud; Software Testing; Interaction Design; Program
Comprehension; Mathematical Theory. 6 months work placement with Microsoft Ireland,
working in software testing on the Windows 10 project including API testing (REST).
BSc Computer Science
University College Dublin (2008-2012)
Grade: Upper Second-Class Hons (2.1)
Core skills attained: Full-stack programming (Java, J2EE, Python, Bash, C, R, Puppet).
Work Experience:

97. 26. Watch out for the small things!

98. Stereotype Boost and Stereotype Threat
• Asian-American women performed better when
reminded of their ethnicity before taking a complex
maths test, activating the stereotype that Asian people
are superior at maths to others
• The same women performed worse when reminded of
their gender before taking another complex maths test,
activating the stereotype that women have poorer
quantitative skills than men

99. When you
compliment her
outfit, stereotype
threat is activated
She will perform
less well at
interview than if
nothing was
mentioned
When you pat him
on the shoulder,
stereotype boost is
activated
He will perform
better at interview
than if he had not
been touched

100. 27. Diverse Slates Need 2+

103. By changing the status quo on the
slate, women are 79.14X more
likely to get hired, and non-white
candidates are 193.72X more
likely to get the job
Harvard Business Review, April 2016

104. 28. Are you doing all you can to prep candidates?

105. Create First Impression “Moments”
• First Impressions matter: Create a “Moment”
• On-sites: Best Room? Office Walkthrough? Has
Reception been prepped? Drinks & Snacks?
• Suggested Research: HM profiles, video content,
Facebook’s iPad experience
• Twitter Dublin’s Interviewing Suite

106. 29. Always anchor a negotiation

107. Salary Negotiation & Anchoring
Died before or after age 9?
Died before or after age 140?
50
67

108. Salary Negotiation & Anchoring
• Anchoring is a common human tendency to rely too
heavily on the first piece of information offered (the
“anchor”) when making decisions
• In decision-making, anchoring occurs when
individuals use an initial piece of information to make
subsequent judgments.

109. Salary Negotiation & Anchoring
• Get your own anchor in at the first possible opportunity,
and look for opportunities to keep anchoring back to this
number
• Any movement away from your position should be
referenced to your own anchor
• Be aware that the other side may mention a number
which in turn anchors us! Make a mental note to set it
aside

110. 30. The Million Dollar Question for Better Candidate
Experience

111. The Million
Dollar
Question…
Being Fair

112. “How satisfied were you with the ability to present
your Skills, Knowledge and Experience during the
[Application/Interview] with [yourcompanyname]?”
Being Fair

113. Bonus (do we have time?):
31. Become a Questions Expert

114. The Surprising Power of Questions
Social &
emotional skills
Source: The Surprising Power of Questions, Alison Wood Brooks & Leslie K. John, HBR, May 2018
• Favor follow-up questions.
• Know when to keep questions open-ended.
• Get the sequence right (tough questions first can
make people more willing to open up)
• Use the right tone.
• Pay attention to group dynamics.

115. The Most Important Trick??

116. 57% of leaders say soft skills are more important than hard skills.
** Source: HBR: “Automation will make lifelong learning a necessary part of work”, May 2018

117. “The starting point for all of this will be a mindset change, with
companies seeking to measure future success by their ability to
provide continuous learning options to employees.”
** Source: HBR: “Automation will make lifelong learning a necessary part of work”, May 2018
recruiters

119. The World’s Number 1 Learning Experience Platform for Hiring
Thank you
@johnnycampbell
@socialtalent
Download this full deck here: slideshare.net/socialtalent