This session will begin by educating attendees on how to define event design and how to identify the opportunity strategic design presents. Next, we will break down current programs that attendees volunteer, and work together to maximize the opportunities and goals it has set forth to achieve. Finally, we will review the concepts discussed and how they can transform the attendee's meetings and events.
2. @danberger | #aheadsummit17
● Your time is valuable. You’re free to leave any time.
● No one knows everything. Questions welcome whenever.
● Spread the knowledge. Take as many photos and share.
Interact with me and the audience...
● me on twitter = @danberger
● hashtag = #aheadsummit17
Presenter-Audience Agreement
3. I am a participant.
I am a planner.
I am a supplier.
5. Boost event sales overnight.
Sales Success Platform
Fuel demand.
Attract Fortune 500
planners with the space
search engine.
Grow bookings.
Engage qualified
planners with interactive
content marketing.
Win more.
Negotiate faster with
personalized proposals.
Deliver better.
Create accurate setups
that lead to repeat
business.
Destination Convert Propose Diagram→→ →
6. Free Planner Essential
● 100% accurate floorplans
● 181,000 unique event spaces
● Live collaboration
● 700+ custom objects
● Free diagramming capability
Plan for the unplannable with
collaborative event software
and accurate floorplans that
make it easy.
8. I am a participant.
I am a planner.
I am a believer.
I am a supplier.
9. We envision a world where face-
to-face events achieve great things
Sample of the 40+ awards Social Tables and its leadership have received.
10. 1. Define meeting/event design and understand why it’s
important to our profession.
2. Adopt a framework for meeting/event design
3. Apply new design concepts to transform experiences.
4. #BONUS: Discover trends that will directly impact
meeting/event design.
@danberger | #aheadsummit17
Learning Objectives
17. @danberger | #aheadsummit17
● The meaning of “meeting design” is not
agreed upon.
● The term “meeting design” is not widely used.
● There is a lack of popularly accepted
frameworks and tools.
● The term is constraining. What about the
whole experience?
The Problem with Meeting Design
Source: MPI report on Meeting Design, 2013
18. @danberger | #aheadsummit17
Experience Design is Everything and Everywhere
● The design of the organization’s overall event strategy.
● The design of your meeting’s theme.
● The design of the experience.
● The design of the program.
● The design of each breakout room.
● The design of each tabletop.
19. @danberger | #aheadsummit17
“The purposeful
shaping of both the
form and the
content of a
meeting to deliver
on crucial business
objectives.”
Source: MPI report on Meeting Design, 2013
21. @danberger | #aheadsummit17
The Opportunity of Design in Meetings
“[Design presents] one of the few
opportunities to enable meeting
professionals to do more with less...
to reduce costs and increase value.”
Source: MPI report on Meeting Design, 2013
23. @danberger | #aheadsummit17
“The meetings manager is
now far more than an event
planner. She now plays a
strategic role in the livelihood
of the organization, bolstering
its current conferences and
other events while finding
ways to innovate future ones.
Say hello to the new strategic
meetings manager.” business event strategist.
25. @danberger | #aheadsummit17
IntentionalMeetingDesign 1. Identify the stakeholder you’d
like to improve the experience
for.
Note: It can’t be everyone.
2. Identify the objective they’d like
to achieve.
Note: Every stakeholder group
has a different objective.
3. Create a design intervention.
4. Simulate your intervention.
28. @danberger | #aheadsummit17
1. Identify your
stakeholders.
2. Place them in
the power vs.
interest matrix.
StakeholderAnalysis
Source: http://ctb.ku.edu/en/table-of-contents/participation/encouraging-involvement/identify-stakeholders/main
Staff
CustomersSponsors Prospects
29. @danberger | #aheadsummit17
1. Identify the stakeholder you’d like
to improve the experience for.
Note: It can’t be everyone.
2. Identify the objective they’d like
to achieve.
Note: Every stakeholder group
has a different objective.
IntentionalMeetingDesign
32. @danberger | #aheadsummit17
IntentionalMeetingDesign 1. Identify the stakeholder you’d like to
improve the experience for.
Note: It can’t be everyone.
2. Identify the objective they’d like to
achieve.
Note: Every stakeholder group has a
different objective.
3. Create a design intervention.
34. @danberger | #aheadsummit17
1. Identify the stakeholder you’d like to
improve the experience for.
Note: It can’t be everyone.
2. Identify the objective they’d like to
achieve.
Note: Every stakeholder group has a
different objective.
3. Create a design intervention.
4. Simulate your intervention.
IntentionalMeetingDesign
36. @danberger | #aheadsummit17
“
Room set is extremely
important to the success of a
meeting, and a serious
responsibility for the meeting
professional to manage.
- Convention Industry Council Manual
42. @danberger | #aheadsummit17
“Spaces designed to
promote
engagement
increase the
likelihood of
collisions...
More collisions
create positive
outcomes.”
C2 Montreal (Arsenal)
Source: Workspaces That Move People, Harvard Business Review
43. @danberger | #aheadsummit17
The 3 E’s of Successful Interactions
Source: Workspaces That Move People, Harvard Business Review
● Engagement - Interacting with people within
your social group.
● Exploration - Interacting with people in many
other social groups.
● Energy - Interacting with more people overall.
53. @danberger | #aheadsummit17
American Express Global Business Travel booth at GBTA 2015
Rethink your trade show booth as an educational
opportunity.
56. @danberger | #aheadsummit17
The Old Way:
Banquet
The New Way:
Family Style
Out-of-the-Box:
Extended Banquet Table / Serpentine Banquet
Summit Outside
Social Tables Company Dinner, Newseum
Serpentines give you options.
57. @danberger | #aheadsummit17
Use furniture to create event flow
The Old Way:
Staggered Ballroom
The New Way:
Mixed Seating
School for American Ballet, Winter Ball 2014
67. @danberger | #aheadsummit17
Wrapping up...
Dan Berger
dan@socialtables.com
twitter: @danberger
snapchat: danjbeger
“If you don’t think about design,
someone will think about design for
you.”