5. There is a fundamental shift in
the way businesses and people
are communicating.
Camps can no longer operate
business as usual.
6.
7. As the camp landscape
becomes more and
more crowded…
Social media marketing is the
only way to maintain market
dominance and fulfill your
camp’s mission
10. Building A Conversation Calendar
Key Date
Message Topic
Marketing Objective
Social Tool
Measurement
11. Building A Conversation Calendar
Key Date February 20th
Message Topic Early bird is closing next week
Marketing Objective Sign up more campers
Social Tool Facebook + Instagram
Measurement Lift in this week’s sign ups