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Social Media Crash Course for Pharmacies - Promotion and Time Management
- 2. Mat Silverstein Samantha Timmermann @matsilverstein @sjtimmermann
- 3. What Should ! We Post?
- 5. 1. How do we attract fans and followers?
- 6. 1. How do we attract fans and followers? 2. How o en should we post?
- 7. 1. How do we attract fans and followers? 2. How o en should we post? 3. How should we manage our time and multiple accounts?
- 8. How to attract fans and followers
- 9. Content.
- 10. Do you know what happens when you LIKE or SHARE something?
- 11. An article on Facebook:
- 12. Liking a Blog Post:
- 13. Every time someone interacts or shares your CONTENT, they are pointed back to YOUR BRAND!
- 14. FREE or Little Cost Social Media Marketing Strategies
- 16. Suggest to Friends (must be a Page Admin)
- 17. Make all of your employees an Admin and ask them to periodically suggest the page to their friends!
- 18. Share the Page When appropriate, ask your fans to do this!
- 20. Contests
- 21. Share the Pharmacy’s Content.
- 22. Status Tagging
- 23. Targeted Pages & Accounts
- 25. Website Widgets
- 27. Twitter Streams
- 28. Website & Blog Buttons
- 29. Website Integration Can Drive Your Community Back to Your Social Sites.
- 30. Staff Email Signatures FREE Resource: www.wisestamp.com
- 31. Mass Emails
- 34. Vials and Prescription Bags
- 36. On-Hold Message
- 39. It’s all about… who your FRIENDS know
- 40. a big way …that Facebook users find out about fan pages
- 41. Facebook Adver-sing – Overview h6p://www.facebook.com/adver-sing/
- 42. Reach Your Target Customers TARGET by Demographic by Location by Education, Work, Likes, Interests by Connections
- 43. Reach Your Target Customers TARGET Demographic • Age • Birthday • Gender • Relationship status
- 44. Reach Your Target Customers TARGET Demographic
- 45. Reach Your Target Customers TARGET Demographic Craft your message to catch the attention of a specific demographic So first, some tools to help you identify any existing demographics you have access to online!
- 46. Reach Your Target Customers 1 Demographics of Existing Fans (if you already have any)
- 47. Reach Your Target Customers 1 Demographics of Existing Fans
- 48. Reach Your Target Customers 1 Demographics of Existing Fans
- 49. Reach Your Target Customers 2 Demographics of Your Website Visitors
- 50. Reach Your Target Customers TARGET Location • Country • State • City • Radius! i.e. cities within 10 miles
- 51. Reach Your Target Customers TARGET Location
- 52. Reach Your Target Customers TARGET Education, Work, Likes, Interests • favorite movies, books, TV shows, music • extra curricular activities, hobbies and other interests. • political views • job titles.
- 53. Reach Your Target Customers TARGET Education, Work, Likes, Interests
- 54. Reach Your Target Customers TARGET Connections • target those who have engaged with your Page, Group, Event • exclude your existing connections from your target audience •
- 55. Reach Your Target Customers TARGET Connections • target people who are friends with your connections.
- 56. Targe-ng tool
- 57. Deepen Your Relationships PROMOTE your facebook page
- 58. Deepen Your Relationships PROMOTE your facebook page
- 59. Deepen Your Relationships PROMOTE your facebook page
- 60. Control Your Budget Set a daily budget Adjust your campaign, any time Adjust your campaign, any time
- 61. Sample Ads
- 62. Social Media Time Management
- 68. Link Your Efforts www.facebook.com/twitter
- 69. Stay The Course
- 72. Supported By:
- 74. Homework! 1. Update your social media strategy 2. Check out Facebook Advertising 3. Develop a schedule for the next 30 days 4. Join the Social Media Health Hub
- 75. Pharmacy Social Media Crash Course Session Five: Integration & Metrics Wednesday, February 9th @ 3pm ET