The evolving future of Skincare has become a mirror for the societal norms of the millennial-and-beyond generations. With authenticity and transparency - the rallying cry of these generations - the visual expression of one’s skin, face, hair is dictated by the same aspirations. This expectation extends to the individuals and companies behind Skincare brands; demanding honesty and sincerity beyond what has ever been before. This has given way to shifts across the Skincare business landscape, marketers are being forced to achieve a deeper understanding of their more diverse audience, to better connect to this powerful demographic that demands authenticity and lack of pretence in every aspect of their lives.

1. What’s Next:
The Future
of Skincare
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2. Welcome
Dayoán Daumont
Consulting Partner
Ogilvy Consulting
Spencer Schrage
Consulting Director
Ogilvy Consulting

3. Tell us
where you
are dialling
in from!
What’s the weather
like in your city?

4. Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting

5. skin is in
THE FUTURE OF SKINCARE
SPENCER SCHRAGE
30 MAY 2019

6. skin is in
HOT TOPIC
INSIDE-OUT

7. Today’s
Consumer

9. 9 key trends

10. Key Trends
1. Authenticity: Real is the Deal
2. Diversity Rules
3. Holistic Beauty: Inside-Out
4. Rise of Indie Brands & Alternative Distribution
5. The Social Brand
6. Personalization & Customization
7. Imperfection & Effortless Beauty
8. Longevity
9. Role of Influencer Marketing

11. #1. Authenticity: Real is the Deal
Authentic Brands
Create a Dialogue
Purpose is Found in
Shared Values
Local Relevance
Fuels Authenticity
Authenticity Starts
with Transparency

12. Authenticity &
Transparency

13. Honesty &
Sincerity

14. #2. Diversity Rules
Self-Expression Is
Key
Beauty Transcends
Gender & Age
Lots of Beauty
Definitions

19. #3. Holistic Beauty: Inside-Out
The Inside-Out
Revolution
Mind, Body & Spirit
All Things Ingestible
Face Food

20. #3. Holistic Beauty: Inside-Out
Relying Solely on Beauty
Products Isn’t Enough
The Power of Ingredients
Clean Beauty
Natural is the Name
of The Game

21. #3. Holistic Beauty: Inside-Out
How Will Skincare Brands Stand
Out in the Holistic Beauty Space?
100%
ORGANIC
MEDICINAL/PRO PURPOSEFUL INGREDIENT
STORY
SOURCE NATURAL

22. #4. Rise of Indie Brands & Alternative Distribution

23. #4. Rise of Indie Brands & Alternative Distribution

24. #4. Rise of Indie Brands & Alternative Distribution

25. #5. The Social Brand

26. #5. The Social Brand
Social Network
Engagement
Influencers Lead the Way
The Power of
Recommendation

27. #6. Personalization & Customization

28. #6. Personalization & Customization

29. Personalization
& Customization

30. #7. Imperfection & Effortless Beauty

31. #7. Imperfection & Effortless Beauty

32. FROM HIDING TO EXPOSING

33. effortless

34. #8. Longevity

35. #8. Longevity
50%
50%
of US Population
will be over 50 by
2020
of European
Population will
be over 50 by 2020
of Japan Population
will be over 50
by 2020
35%
Female Consumer &
Rising Disposable
Incomes
Aging Populations Online
The Empathy of Beauty

36. #9. Role of Influencer Marketing

37. Key Trends
1. Authenticity: Real is the Deal
2. Diversity Rules
3. Holistic Beauty: Inside-Out
4. Rise of Indie Brands & Alternative Distribution
5. The Social Brand
6. Personalization & Customization
7. Imperfection & Effortless Beauty
8. Longevity
9. Role of Influencer Marketing

38. what this
means for
the skincare
space…

39. making brands matter in skincare:
PRESCRIPTIONS FOR SKINCARE MARKETERS

40. Making Brands Matter in Skincare
1. Integrating Wellness into Skincare
2. Digitally Transforming Skincare brands
3. Understanding the consumer beyond demographics
— psychographics & and how they think and feel
4. Business Model Innovation
5. Out of Category Inspiration
6. Purpose: Standing for Something Higher

42. skin is in
THANK YOU
SPENCER SCHRAGE
30 MAY 2019

43. Questions?

44. Thank you.