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What’s Next:
Michael Frohlich talks to us
about transformation ups and
downs from a CEO during a
global transformation
Welcome
DAYOAN DAUMONT
PARTNER

OGILVY CONSULTING
MICHAEL FROHLICH
CHIEF EXECUTIVE OGILVY UK,
WW EXECUTIVE PARTNER, THE OGILVY GROUP
Tell us
where you
are dialing
in from!
What’s the weather
like in your city?
Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting
Today
1. The Journey
2. The Result
3. Reflections
4. Tips
5. Leading Through Change
6. Questions
Nov 2017:
Transform
Do it now, with no relief
From silo to
seamless
The task
Many
OPCO
Murky
Sell
One
One
Client
Clear
Solve
Many
Parent Peer
The journey
2018
Uncertainty / patterns / Insights Clarity / focus Alignment / success
2019 2020
The pain
Our clients
Indifference.
Fascination.
Necessity.
Feb 2019
Success!
People scores
Client Scores
Wins
Nest sales growth
Awards
91% recommend Ogilvy
as a great place to work
76% recommend Ogilvy
to a colleague
Have a plan
2
Phasing
Agree ambition
Set strategy
Create structure
Assign roles
Find the right talent 
Some things
I’ve learnt
1. Play for time to mitigate risks
2. Changing structures is easy, changing behaviours is not
3. Moving from theory to reality is the real test of compatibility
4. Don’t let the tail wag the dog - take the long term view
5. Build don’t fix
6. Approach revolution, through evolution
7. Transition takes months, transformation takes years
8. Change fatigue is a real thing
My personal
tips
1. Keep the faith and be the North Star
2. Your gut counts
3. Be authentic, real and show yourself
4. Darkness is followed by light
5. The business is bigger than one person
6. Surround yourself with people who care about you
7. The way you act has more impact than you think
8. Negative voices are always the louder ones
9. Be resilient
10. Be brilliant
Leading
through change
INTEGRITY to tell the truth
CHARISMA to make people listen
GUTS to act on it 
Questions?
And remember
Change is hard
but change is good
Questions?
Thank you.

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