Powered by
What’s Next:
Michael Frohlich talks to us
about transformation ups and
downs from a CEO during a
global transformation

Welcome
DAYOAN DAUMONT
PARTNER
OGILVY CONSULTING
MICHAEL FROHLICH
CHIEF EXECUTIVE OGILVY UK,
WW EXECUTIVE PARTNER, THE OGILVY GROUP

Tell us
where you
are dialing
in from!
What’s the weather
like in your city?

Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting

Today
1. The Journey
2. The Result
3. Reflections
4. Tips
5. Leading Through Change
6. Questions

Nov 2017:
Transform
Do it now, with no relief

From silo to
seamless

The task
Many
OPCO
Murky
Sell
One
One
Client
Clear
Solve
Many
Parent Peer

The journey
2018
Uncertainty / patterns / Insights Clarity / focus Alignment / success
2019 2020

The pain

Our clients
Indifference.
Fascination.
Necessity.

Feb 2019

Success!
People scores
Client Scores
Wins
Nest sales growth
Awards
91% recommend Ogilvy
as a great place to work
76% recommend Ogilvy
to a colleague

Have a plan
2

Phasing
Agree ambition
Set strategy
Create structure
Assign roles
Find the right talent

Some things
I’ve learnt
1. Play for time to mitigate risks
2. Changing structures is easy, changing behaviours is not
3. Moving from theory to reality is the real test of compatibility
4. Don’t let the tail wag the dog - take the long term view
5. Build don’t fix
6. Approach revolution, through evolution
7. Transition takes months, transformation takes years
8. Change fatigue is a real thing

My personal
tips
1. Keep the faith and be the North Star
2. Your gut counts
3. Be authentic, real and show yourself
4. Darkness is followed by light
5. The business is bigger than one person
6. Surround yourself with people who care about you
7. The way you act has more impact than you think
8. Negative voices are always the louder ones
9. Be resilient
10. Be brilliant

Leading
through change
INTEGRITY to tell the truth
CHARISMA to make people listen
GUTS to act on it

Questions?
And remember
Change is hard
but change is good

Questions?

Thank you.