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What's Next: Highlights from Davos 2018

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What's Next: Highlights from Davos 2018

  1. 1. From Powered by Davos 2018
  2. 2. Hello! Jennifer Schenker Editor-In-Chief The Innovator Thomas Crampton Consulting Principal 
  3. 3. What’s the weather like in your city? Tell us where you’re dialling in from!
  4. 4. Want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy Ogilvy staff: It’s also on The Market! themarket.ogilvy.com Are you on the go? You can join our webinars on mobile, too! Download the GoToWebinar app from the App Store or Google Play
  5. 5. In this presentation…
 What is Davos? The what, when, who and why All the trends you need to know The meat Key takeouts Key learnings ‘Wow’ moments Stick around for this
  6. 6. In this presentation…
 What is Davos? The what, when, who and why All the trends you need to know The meat Key takeouts Key learnings ‘Wow’ moments Stick around for this
  7. 7. In it’s 48th year
 3000+ attendees
 From more than 110 countries
 Over 150+ sessions (Live-streamed on World Economic Forum, YouTube) Why? “To improve the state of the world”
  8. 8. This years attendees… A gathering of 3000+ world business and technology leaders, economists, politicians, and a smattering of celebrities
  9. 9. “Creating a shared future in a fractured world.”
  10. 10. In this presentation…
 What is Davos? The what, when, who and why All the trends you need to know The meat Key takeouts Key learnings ‘Wow’ moments Stick around for this
  11. 11. Trend #1: 
 Blockchain & 
 Digital Identity About 1.1 billion people lack formal identification. 
 Secure, immutable digital identity and access systems can unlock a range of basic and empowering services for individuals, including financial inclusion, healthcare and education. 
 They also hold significant promise for helping refugees and displaced populations to access immediate and longer-term services. 
 Governments are already starting to test the use of Blockchain to establish Digital Identity and for things like land registry and health records.
 Banks and telecom companies are looking at how they might create new revenue streams by moving into digital identity services and management.
  12. 12. The Known Traveller The Known Traveler Digital Identity system will allow travellers to digitise and share their travel documents in advance with airlines, security staff, border authorities and others with the goal of improving security and efficiency at each step of the journey. The system would allow travellers to create a digital identity by scanning their passport and certain biometric data, which may include a picture of their face, their fingerprint, their voice and more, into a mobile app. Once that identity is verified by a government authority, the traveler can easily share it – such as with airlines during booking or with a security official at an airport – without having to show the original documents. Each time the data is accepted, known as an attestation, it strengthens the person’s status as a “Known Traveler.”
  13. 13. Source: Accenture Example use case at arrival and border security
  14. 14. High-level prototype
  15. 15. Trend #2: 
 Artificial Intelligence Between 400 and 800 million people around the globe could be displaced by automation and will need to find new jobs by 2030. Of those displaced, 75 million to 375 million people may need to switch occupational categories or learn new skills by 2030. Both governments and business will need to take leadership roles in re-skilling the workforce. Business has an important role to play in ensuring the development of ethical AI. Companies should appoint Chief Values Officers whose job would be to supervise the ethical/ responsible use of AI and to run an ethics advisory panel. The panel should look at the use of AI in each product at the initial stage so that ethical, human-centered and responsible design is built into the application from the start. If companies and governments only commission and create ethical, human-centered and responsible AI then that is the type of AI that will spread.
  16. 16. Trend #3: 
 Cyber security Threats are outpacing the abilities of governments and companies. The World Economic Forum’s new Global Centre for Cybersecurity seeks to help companies and governments better combat digital infiltrators. So how could cybersecurity threats shake and shape our world today? From putting the integrity of communications in danger to increasing the uncertainty of decision-making, the stakes have never been so high. Cyberattacks have the power to tighten tensions and escalate delicate situations which can result in the deployment of military actions, including nuclear weapons. And as we move more and more towards utilising new technologies like AI, robotics and the IoT in sensitive industries, the need for high level cyber security is of utmost importance. However, as John Perry Barlow said in 1996 “Cyberspace does not lie within Government borders”, but does this remain true in our less utopian, and much less futuristic world? Whilst corporations and governing bodies alike make the case for cyber regulations, many like Perry Barlow once did, will continue to proclaim the complete freedom of whatever the human mind may create.
  17. 17. The annual cost of cybercrime to 
 the global economy could go up to… $500 billion
  18. 18. “If we want to prevent a digital dark age, we need to work harder to make sure the benefits and potential of the Fourth Industrial Revolution are secure and safe for society. The new Global Centre for Cybersecurity is designed as the first platform to tackle today’s cyber-risks in a truly global manner,” 
 Alois Zwinggi, Head of the Global Centre for Cybersecurity
  19. 19. Trend #4: 
 Food of the future The future of meat was on the table in Davos as leaders from the food and agricultural industry, Government, civil society, and food technology companies recognised rising middle-class demand. Health issues linked to both under- and over- consumption of meat and protein and environmental sustainability will require changes to the Global system of meat and protein production. Tech innovations in meat and protein delivery such as laboratory-grown meat, plant-based protein alternatives and ultra-precision farming will help, but advanced production and feed systems and a change in consumer behaviour is also needed.
  20. 20. IN 2017 the world was projected to produce a record 263 million tonnes of beef, pork and chicken meat •Global livestock produces about 15% of all greenhouse gas emissions •Production consumes a significant amount of water and is a major driver of deforestation and habitat loss – responsible for up to 75% of all forest clearing in the Amazon
 •Livestock production in wealthier countries also uses a lot of grain – in 2016, 30% of all grain produced was used for animal feed
 •People in higher-incomes countries consume 10X more meat than that of lower-consuming populations. Well above World Health Organization guidelines for safe adult consumption.
  21. 21. TOMORROW this is is expected to double by 2050 The Food Systems Factor Under a business-as-usual scenario, a doubling in meat production would likely mean even more grain being grown for animal feed. Yet, 1 billion tonnes of grain – while lacking nutrient diversity – are, from a calorific perspective, estimated to be enough to feed 3.526 to 427 billion people. This means a projected population of just over 9 billion people by 204028 would require a global grain yield of up to 2.3 billion tonnes, which is actually slightly less than the global grain harvest today. The Environment Factor Without a change to business-as-usual, the meat industry will be challenged to deliver on both human demand and animal feed simultaneously – to meet growing demands for affordable beef and protein and to do so in a way that does not increase GHG contributions or drive deforestation and habitat loss. The Human Choice Factor We see signs of changes in consumer-driven demand already happening. In many western markets and in China, there are rising levels of consumer concern about food – and not only from a safety perspective. Consumers, especially millennials, are increasingly asking: What is in my food? How was it made? Where does it come from? Beef consumption in the US has dropped by nearly one-fifth from 2005 to 2014. A survey linked to this data found that 25% of consumers ate less meat due to health concerns
  22. 22. THE FUTURE? Illustrative portfolio of solutions. Source: World Economic Forum
  23. 23. Source: Mosa Meat
  24. 24. Trend #5: 
 Urban mobility The stories about personal transport in cities these days tend to be put into one of two categories: public bikes and driverless cars. The narratives each go like this: how, in a sharing economy, public bikes are changing our commute and how the automobile is being disrupted by Silicon Valley companies (e.g. Tesla and Google’s driverless cars). All the discussion about urban mobility comes back to the fact that the car-centric model has failed. It is impractical for the developing world to follow a similar model. Even if we accepted the health implications of pollution and the impact on global warming, from a simple space management perspective mobility will eventually collapse in cities that give priority to the automobile.
  25. 25. Trend #6: 
 Revamping retail Online, offline, logistics and data. A full integration it’s in store for the future of “retail-as-a-service.” As technology continues to enable the transformation of brick and mortar stores, it is fascinating to see how, for example, Chinese giants are harnessing physical shops to boost their online businesses, bringing in new shoppers, richer data sets and new sources of revenues.
  26. 26. To succeed over the next decade and beyond, both retailers and CPG companies will need to: 1. Build a greater understanding of and a stronger connection to increasingly empowered consumers 2. Rapidly adopt game-changing technologies 3. Unlock the power of transformative business models in physical and digital spaces 4. Redefine and build key future capabilities
  27. 27. Retail Industry Vision 2026 So, what will the future of retail look like in 8 years?
 • Technology is embedded into all manners of life and hyper-connectivity is the new black • The high-street is an extension of a seamless and engaging shopping experience. A key touchpoint to reach new customers and secure valuable data • Technology has been leveraged to better society and create end-to-end digital customer journeys by integrating online, offline, logistics and data across a single value chain Source: World Economic Forum. Future of Retail. Insights Report
  28. 28. Trends Driving the Future of Retail 1. Always-on retail experiences Customers want it all, and rightly so 2. The “I want it, too” Effect Inclusive, global and shared retail experiences 3. The value of the invaluable Consumers want to engage with companies who create shared value across shareholders and society alike
  29. 29. Trend #7: 
 Smart factories The manufacturing industry appears to be next in line for massive disruption. Historically operating efficiency in manufacturing has come through specialization, scale and repetitive task robots. The factory of the future will operate much differently: it will use advances in robotics, AI, material science, 3D printing and the Internet of Things.
  30. 30. Manufactures of the future: Proceed with caution Widespread concerns in this industry include job losses, the digital skills gap and an escalation of cyber attacks on factories once the use of the Industrial Internet of Things becomes the new norm.
  31. 31. The potential value that smart factories can add to the global economy within five years $500 billion to $1.5 trillion Source: Capgemini forecasts
  32. 32. In this presentation…
 What is Davos? The what, when, who and why All the trends you need to know The meat Key takeouts Key learnings ‘Wow’ moments Stick around for this
  33. 33. Key takeouts Blockchain & Digital Identity XXX Artificial Intelligence XXX Cyber Security XXX Food of the Future XXX Urban Mobility XXX Revamping Retail XXX Smart Factories XXX
  34. 34. In this presentation…
 What is Davos? The what, when, who and why All the trends you need to know The meat Key takeouts Key learnings ‘Wow’ moments Stick around for this
  35. 35. Panel not a ‘manel’
  36. 36. “Artificial Intelligence will save us not destroy us”
  37. 37. IQ of Love
  38. 38. Social Addiction
  39. 39. Crypto-mania
  40. 40. Questions? Jennifer Schenker Editor-In-Chief The Innovator Thomas Crampton Consulting Principal 
  41. 41. THANK YOU