We have just wrapped up a week at Mobile World Congress – the biggest one so far! But, what were the trends causing fuss in the mobile community? Was it another year of AI? What about 5G? In this webinar we share what we found most interesting and impactful at MWC.

1. Powered by
Best of Mobile World Congress 2018

2. Hello!
Thomas Crampton
Consulting Principal,
Marketing Transformation
OgilvyRED
Dayoan Daumont
Consulting Partner,
Innovation
OgilvyRED

3. What’s the weather like in your city?
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5. #IWD2018 — #PressforProgress
www.internationalwomensday.com

6. MOBILE WORLD CONGRESS 2018
Key Findings & Trends
Feb 2018

7. 7
Asus - ZenFone 5Z
Samsung - Galaxy S9
Nokia - 8110
Nokia - 8 Sirocco
Sony - Xperia XA2LG - G7 Vivo APEX concept

8. MWC 2018 BY THE NUMBERS
8
107,000 attendees
205 countries
55% Senior-Level Position
7,700 CEOs
28% Speakers were female

9. SPONSORS
9

10. EVENT THEMES
10

11. 11
ITS IMPORTANCE
MWC is so much more than just a tech event, it gives a
glimpse into the future in the mobile world which as we
know, affects everything else. Mobility has now become a
given reality.

12. THE SHIFT TO MOBILITY IS DONE
2007
12
2017
Mobility made shift
possible for top
companies
Tech companies reflect
value of mobile and
digital experiences.

13. WHAT THE SHIFT LOOKS LIKE
“It’s always been about AI
and software. The
headphones are a vehicle
to show how it works.”
Nikolaj Hviid, CEO Bragi
13

14. ENABLING THE CONNECTED WORLD
Billions of connected people and objects will demand near infinite
and real-time processing, performance, reliability, and security.
Our connected world will improve lives, provide a safer and cleaner
planet and create new opportunities for people and business.

15. 15
MWC: The top
tech trends in
social media
during MWC
2018

16. MAJOR THEMES
• The speed of 5G
• Connected Life
• Advance Messaging
• AI Everywhere
16

17. THE SPEED OF 5G
17

18. 18

20. 5G & BRANDS
20
5G with its almost 0 latency and the ability for
connecting everything together opens up a number of
opportunities
1. Mobile Broadband goes large
2. New Possibilities with IoT
3. Real-Time Connections Through Low Latency

21. CONNECTED LIFE
21

22. 22

23. EVEN THE THINGS WE
DON’T KNOW WE WANT
CONNECTED
Dynamics' Connected
Credit Card Now Lets
Your Bank Message and
See How You're Doing
23

24. US AND EU DISAGREE ON HOW TO KEEP US
CONNECTED
Andrus Ansip
VP of the Commission and
Commissioner for Digital Single Market
Ajit Pai
Chairman, FCC, USA
Marcelo Claure
CEO, Sprint
24

25. ADVANCED MESSAGING
25

26. MESSAGING SO FAR
1992 - SMS (Short Message Service)
1995 - TXT msgs can be sent between different carriers
2003 - TXT msgs outnumber phones for the first time, it never went back
2008 - Smart phones are growing, first ever Text-To-Donate is launched
2009 - KIK smartphone-centric chat platform, 300 mm users in 230 countries
2010 - WhatsApp 1 BN users as of Feb 2016, 34 Billion msgs sent per day
2011 - Snapchat l100mm as of May 2015
2011 - 8 Trillion TXT msgs sent
2011 - WeeChat Launches
2016 - Chatbots explode with Kik and Facebook Messenger as lead platforms
26

27. WeChat may become China’s identity system
902Million Mostly Users in APAC
27

28. RICH COMMUNICATIONS SERVICE GAINS
MOMENTUM
A new service, carried the same way
cell data is, that would enable voice
calls, video and photo sharing, group
chat, and more. There would be no
signing up, no usernames—it would
be as simple and ubiquitous as
texting.
RCS will enable mobile users to see
at a glance whether their contacts
are available to talk or exchange
instant messages, easily initiate chat
sessions with a group of friends or
exchange pictures or videos during a
voice call, regardless of which
device or network they are using.
Basically Googles answer to
iMessage.
28
SMS RCS

29. AI EVERYWHERE
30

30. TOTAL ECONOMIC IMPACT OF AI IS $15.7 TRILLION BY 2030
31
Potential Gains by Region
Most advanced AI
use-cases including
robotics, autonomous
vehicle, drones,
augmented reality
glass, will all require
edge computing for
scale.
North
America
Total Impact
14.5% of GDP
$3.7 Trillion
Northern
Europe
Total Impact
9.9% of GDP
$1.8 Trillion
China
Total Impact
26.1% of GDP
$7 Trillion
Southern Europe
Total Impact
11.5% of GDP
$3.7 Trillion
Developed
Asia
Total Impact
10.4% of GDP
$0.9 Trillion
Rest of the world
Total Impact
5.6% of GDP
$1.2 Trillion
Latin
America
Total Impact
5.4% of GDP
$0.5 Trillion
PricewaterhouseCoopers April 2017

31. SCALING AI
Small data centre at the edge of the Internet
# Many sizes and form factors
# One wireless hop to tier 3
# Non-constraints
32
Tier 1Tier 2Tier 3

32. SCALABLE IOT & AI
Real-Time Data Overlaid on Maps
intermittent GPS data from
participating vehicles.
33
=+
Waze: Crowd-Sourced Human
Annotations
User generated context
Best of Both Worlds
Detailed & automated
Computer vision + GPS
• Vehicles with cameras
• AI to analyse imagery
• Driverless will generate much more data
given the number of systems.
Maps display real time data with the correct
context
• Road hazards (potholes, dead animals,
rocks, etc)
• Road conditions (fog, icy road, deep
snow, …)
• “Street view” (new store, store view,
changing architecture, …)

33. Questions?
Thomas Crampton
Consulting Principal,
Marketing Transformation
OgilvyRED
Dayoan Daumont
Consulting Partner,
Innovation
OgilvyRED