VidCon 2016 Recap

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Second wave creators are leading the online video industry and generating more buzz than ever! You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table. It was definitely an exciting year at VidCon so don't miss out!

Marketing

The webinar will start shortly…
Thanks for joining us today!

Hello!
Hannah Law
Vice President, Regional
Social@Ogilvy
@HannahLaw
Rob Davis
Executive Director
Ogilvy NY
@RobertJohnDavis
Justine Herz
Director
Ogilvy NY
@OgilvyAdvVideo

It will be available shortly on our blog!
http://www.ogilvydo.com/category/events/webinars/
Ogilvy staff: It’s also on The Market!
https://app2.crowdbase.com/o/ogilvy
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Want this deck?

Three distinct audiences.
Super Fans
Creators
Industry Leaders
2

The online video audience is made up of impassioned super fans
that build communities around speciﬁc niches or genres.
Communities
LGBTQ
Books
Sneakers
Gaming
Kids
Beauty
Technology
Food
Pets
Etc.
Etc.
3

Brands are catching on to the power of inﬂuencer
marketing, while many agencies are still adjusting.
4

Facebook was a much bigger deal this year.
5
VS.

Video technology advances have given Creators a variety of new video
capturing techniques, but it doesn’t replace storytelling as the priority.
7

Creators are becoming savvier when working with brands.
8

Creators, not Inﬂuencers.
9
• Talent
• Production
• Distribution

Talk to each other.
9
• Get to know each other
• Set expectations early
• Learn from each other

Questions?
Hannah Law
Vice President, Regional
Social@Ogilvy
@HannahLaw
Rob Davis
Executive Director
Ogilvy NY
@RobertJohnDavis
Justine Herz
Director
Ogilvy NY
@OgilvyAdvVideo

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VidCon 2016 Recap

1. The webinar will start shortly… Thanks for joining us today!

2. Hello! Hannah Law Vice President, Regional Social@Ogilvy @HannahLaw Rob Davis Executive Director Ogilvy NY @RobertJohnDavis Justine Herz Director Ogilvy NY @OgilvyAdvVideo

3. Tell us where you’re dialing in from!

4. It will be available shortly on our blog! http://www.ogilvydo.com/category/events/webinars/ Ogilvy staff: It’s also on The Market! https://app2.crowdbase.com/o/ogilvy Are you on the go? You can join our webinars on mobile, too! Download from the App Store or Google Play Want this deck?

5. VidCon 2016 1

6. Three distinct audiences. Super Fans Creators Industry Leaders 2

7. The online video audience is made up of impassioned super fans that build communities around speciﬁc niches or genres. Communities LGBTQ Books Sneakers Gaming Kids Beauty Technology Food Pets Etc. Etc. 3

8. Brands are catching on to the power of inﬂuencer marketing, while many agencies are still adjusting. 4

9. Facebook was a much bigger deal this year. 5 VS.

10. Exhibition Hall was all about brand interactivity. 6

11. Video technology advances have given Creators a variety of new video capturing techniques, but it doesn’t replace storytelling as the priority. 7

12. Creators are becoming savvier when working with brands. 8

13. Creators, not Inﬂuencers. 9 • Talent • Production • Distribution

14. Three parties to keep happy. 9 • Brand • Creator • Creator’s audience

15. Talk to each other. 9 • Get to know each other • Set expectations early • Learn from each other

16. Questions? Hannah Law Vice President, Regional Social@Ogilvy @HannahLaw Rob Davis Executive Director Ogilvy NY @RobertJohnDavis Justine Herz Director Ogilvy NY @OgilvyAdvVideo

VidCon 2016 Recap

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