The digital space gives us an opportunity to explore and experiment without any limitations – literally anything we dream of can manifest right in front of us with just a few clicks. GIFs and cinemagraphs are one way we’re pushing these limits, altering the way we communicate with one another in cyberspace. Here's a look at both and comparison of when, why, and how you use each.

1. GIFs VS. Cinemagraphs,
and How You Choose

2. 2
• A way to express our emotions on the internet
• Tumblr was one of the first platforms to truly embrace GIFs
• Have since become the ruler of GIF sharing
• GIF shows up as one of the top tags on their landing page
• Facebook introduced GIFs into their posts on May 2015
• Allow users to leave GIFs in comments or a post without leaving Facebook
• GIFs autoplay as you scroll past
• PHHHOTO creates instant GIFs for you to share
• PopKey can be added as a keyboard on your iPhones to seamlessly
add GIFs when you text your friends
GIFs

3. 3
• Format is also .gif
• Rendering of an image and a video together, where only part of the
image is animated, and the rest is static.
• Loops seamlessly
• To create a surreal image, as though it was a frozen moment in time
Cinemagraphs

4. 4
GIFs vs Cinemagraphs