Are you social media investments paying off as desired? There are some places on social media you should be looking at for lead generation. Are you aware of this, and are you taking the right steps?

1. How to Increase ROI on Social Media Investments?
Does Your Company Invest in Social Media Activities
and Get Desired Results?
Whenever you ask a marketing executive about his/her company’s investment in
social media, we hear this statement a lot –
“Our social media investments just don’t quite work like online ad investments
such as Google PPC and hence it is very difficult to measure ROI in social
media.”
Have you tried examining these reasons to find solutions?
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2. How to Increase ROI on Social Media Investments?
Why does Google PPC work better than other media?
Whenever a user is searching for a product on search engines like Bing and
Google, there is an implicit intent whether to purchase, to get more information or
to complaint about a product or service. It is because of this implicit intent that
users are self-selected and are more prone to clicking on the ads.
On the other hand, Facebook is about connecting people and hence its focus is
social graph. Therefore, an ad trying to sell a product directly on Facebook is
equivalent to someone selling network marketing services at a social gathering.
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3. How to Increase ROI on Social Media Investments?
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4. How to Increase ROI on Social Media Investments?
Why might ads on Facebook not work like Google PPC
and others?
What do you do when someone at a social gathering tries to recruit you for their
network marketing service? Ignore! This is why most ads don’t work as well on
Facebook unless these are playful and or just trying to reinforce the brands.
There are a whole host of Interest based social media sites like LinkedIn,
Pinterest and Twitter to name a few. Unlike Facebook, these networks are built
on some common interests that bind people together whether it is job search or
high tech news.
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5. How to Increase ROI on Social Media Investments?
However, Return on Investment in these networks is still hard to
gauge, as you really don’t know the intent of the users.
In that case, how would you find what the users’ intent is?
How would you know where they are expressing it on
social media?
What can you do when you have access to the users who
are explicitly stating they need your product?
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6. How to Increase ROI on Social Media Investments?
Here is when Twitter come into the picture now. And How?
Everyone is working on their marketing tweets and on increasing their followers
count on Twitter. But how many of us realize that Twitter can be a great place to find
the most qualified leads for our business?
Did you know? – There are thousands of Tweets everyday, where the
users explicitly express an intent to buy a particular product?
How would you gain access to them? - If you are serious about social
commerce, you must have experienced the frustration of using keyword
searches to identify prospects from Twitter.
Because of this difficulty, the data in Twitter about intent to purchase a product is left
like an untapped Gold mine!
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7. How to Increase ROI on Social Media Investments?
How can SocialNuggets help you in this situation?
We Mine You Tweet They Buy
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8. How to Increase ROI on Social Media Investments?
Want to find out more?
Now that we can give you prospects looking for your products, you
can spend more time in constructing personalized offers that help you
increase your followers and drive new ecommerce business to your
shopping cart!
Check out our site, or even better, sign up and we will contact you for
a discussion!
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9. Need more insights?
Connect With SocialNuggets
Website: http://socialnuggets.net/
Facebook: http://facebook.com/socialnuggets
Twitter: http://twitter.com/socialnuggets
Google+: https://plus.google.com/114554783197617937114
Phone: +1 408 496 9930
About SocialNuggets:
SocialNuggets proactively collects social media data, cleans it, categories it, analyzes it and then
makes it available to its customers in the Consumer Electronics industry so that they can derive insights
to make better decisions.
4677 Old Ironsides Drive, Suite 450, Santa Clara, CA 95054, USA
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