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Word Of Mouth Marketing Research: The Opinions of Friends, Family and Peers Matter Most

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GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com

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The Opinions of Friends, Family, and Peers Matter Most 9/17/2008 ,[object Object],[object Object],[object Object],1. Study on consumer touch point clout , Zenith Optimedia, 4/10/2008; 2. BIGresearch Simultaneous Media Usage Study , 1/19/2008; 3. CMO Council study , 12/17/2007

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