BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey
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In her BlogWell New York presentation, Novartis' Associate Director of Social Media Strategies, Melissa Mackey, shares how they are innovating and incubating in a conservative corporate environment. She goes into detail about how they leveraged an offline event to generate social media buzz while still complying to their strict pharma regulations.
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BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey
- 1. SocialMedia.org Video Case Studies Melissa Mackey Elevating Novartis’ social media reputation: A case study in mHealth This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
- 2. Melissa Mackey Associate Director, Social Media Strategies April 2, 2014 Elevating Novartis’ Social Media Reputation A Case Study in mHealth
- 3. DISCLAIMER 2 The opinions expressed in this presentation and on the following slides are solely those of the presenter and not necessarily those of Novartis Pharmaceuticals Corporation (“NPC”). NPC does not guarantee the accuracy or reliability of the information provided herein.
- 5. Our Collective World 4 Obstacles in social media – and a conservative mindset – is not limited solely to the pharma industry…
- 6. The Challenge 5 Identify new opportunities to elevate the social media reputation of Novartis….
- 7. Case Study: Novartis Mobile Health Challenge 6 Leveraged an innovative offline event to generate social media buzz
- 9. The Event 8
- 10. Post Event 9
- 12. Internal and External Promotion 11 Video can be found at www.YouTube.com/Novartis
- 13. Key Takeaways 12 Maximize social potential of offline events to impact overall brand reputation Communicate success in a visual manner both internally and externally Be a good partner Prepare for anything…it’s social
- 14. 13 Novartis @Novartis 5s Thank you @SocialMediaOrg and #BlogWell! Questions? Expand Contact Info: Melissa Mackey Associate Director of Social Media Strategies @MACK_ATTACK
- 15. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell