In his SocialMedia.org Member Meeting case study presentation, Microsoft's Senior MarComm Manager, Rob Wolf, goes through the steps of their recent launch on Instagram.
Rob unveils why Microsoft chose to join Instagram and what their #DoMore campaign accomplished in establishing their presence.
Capstone slidedeck for my capstone project part 2.pdf
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Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf
1. Microsoft
Rob Wolf
The blank canvas: Planning our
Instagram launch
MEM
B
ER MEETIN
G
34
SOC
IALMEDIA.
ORG
SAN FRAN
CISCO
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 34
San Francisco
2-4-2015
Learn more about Member Meetings
socialmedia.org/meetings
5. 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Instagram
Facebook
Twitter
User interactions with brand's posts as % of followers
6.
7.
8.
9.
10. Celebrate people doing amazing things in
their digital work and life, aided in part by
Microsoft technology.
Launch with a global relay, in which we
travel the world, documenting the people
who embody the spirit of the new
Microsoft. We will celebrate their inspiration,
accomplishments, and passions. And subtly,
authentically, show how theyâre enabled by
our products.
31. Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
MEM
B
ER MEETIN
G
34
SOC
IALMEDIA.
ORG
SAN FRAN
CISCO
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 34
San Francisco
2-4-2015
Learn more about Member Meetings
socialmedia.org/meetings