In his Brands-Only Summit presentation, BBVA Compass' Tuck Ross teaches a class on how to manage your social media content strategy. He explains how to source great content, determine which platforms to focus on, and develop your content calendar.

1. SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Manage your social media
content strategy
TUCK ROSS
BBVA COMPASS

2. managing your social media
content strategy
@tuckross

3. aka
20 minutes to
social media content glory
@tuckross

4. tuck ross
svp, digital, bbva compass
@tuckross
linkedin.com/in/tuckross

5. #fomo
@tuckross

6. ...in an internet minute
➔ 300,000 Facebook status updates
➔ 136,000 Facebook photos/videos
➔ 2.78M video views, 300 hours of video on YouTube
➔ 548,000 Twitter posts
➔ 1.04M Vine loops
➔ 124k Instagram posts
➔ 204M Emails sent
@tuckross

7. attention span = goldfish
@tuckross

8. CONTENT is the
currency of SOCIAL
@tuckross

9. 1. know why they care
2. know where they are
3. listen to learn
4. simplify
@tuckross

10. PHASE 1: SETUP
@tuckross

11. 1.1 align initiatives
@tuckross

12. 1.2 set your editorial mission
@tuckross

13. 1.3 form your engagement
rationale
@tuckross

14. 1.4 document for accountability
@tuckross

15. 1.5 prioritize channels
@tuckross

16. 1.6 audit your channels
@tuckross

17. 1.7 audit your competitors
@tuckross

18. 1.8 assess demand
@tuckross

19. 1.9 determine where content
plays
@tuckross

20. PHASE 2: PLANNING
@tuckross

21. 2.1 embrace the existing, then
fill the gap
@tuckross

22. 2.2 find a home
@tuckross

23. 2.3 set a budget & resources
@tuckross

24. 2.4 allocate responsibilities
@tuckross

25. PHASE 3: SCHEDULING
@tuckross

26. 3.1 look at the spans
@tuckross

27. 3.2 structure the calendar
@tuckross

28. 3.3 check the ratios
@tuckross

29. 3.4 what’s the frequency?
@tuckross

30. quick stop: rationalize
@tuckross

31. PHASE 4: PRODUCING
@tuckross

32. 4.1 set the tone
@tuckross

33. 4.2 select the content type
@tuckross

34. 4.3 pick your media
@tuckross

35. 4.4 write the copy
@tuckross

36. 4.5 post!
@tuckross

37. PHASE 6: DISTRIBUTION
PHASE 7: FEEDBACK LOOP
@tuckross

38. 1. listen up
2. be authentic
3. patience is a virtue
4. be flexible
5. own it
@tuckross

39. SOCIAL is part of your
CONTENT strategy
CONTENT is part of your
SOCIAL strategy
@tuckross

41. you are a media company
tell your story
build a relationship
@tuckross

42. tuck ross
svp, digital, bbva compass
@tuckross
linkedin.com/in/tuckross

43. Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016