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LifeProof
Jessica Mack
Empowering influencers to tell the
brand story
Learn more about Member Meetings
socialmedia.org/mee...
Enabling Influencers to Tell the Brand Story
J e s s i c a M a c k | @ j s _ m a c k
Empowering Influencers
to Tell the Br...
#CHARGEAHEAD
Slater'Trout
Stand&Up)Paddleboarder
Ben'Jenkin
Freerunner
Mike'Escamilla
BMX)Rider
Erik'Roner
Professional)Skier)+)Stuntma...
–
H AWA I I A D V E N TU R E H I K E
LIFEPROOF
–
LIFEPROOF
LA S TR E E T R A C E
–
LIFEPROOF
M E X I C O S K Y D I V E
–
LIFEPROOF
C O LO R A D O M O U N TA I N B I K E
–
LIFEPROOF
A D D I TI O N A L C O N TE N T
–
LIFEPROOF
A M B A S S A D O R C H A N N E LS
–
LIFEPROOF
TH E N U M B E R S
REACH:'49,689,109
ENGAGEMENT:'532,716
VIDEO'VIEWS:'4,623,288 OWNED'
CHANNELS
77%
INFLUENCER...
–
LIFEPROOF
WH AT O U R FA N S S A I D
–
LIFEPROOF
WH AT WO R K E D
• Working'with'ambassadors'who'already'know'and'love'LifeProof'products
• Involving'the'ambas...
–
LIFEPROOF
LE S S O N S LE A R N E D
• Direct'communication'is'essential
• Longer'lead'times
• Ensure'vendors'stick'to'em...
–
LIFEPROOF
TA K E A C TI O N !
• Pick'up'the'phone
• Create'a'brief'just'for'your'ambassadors
• Get'product'in'their'hand...
LIFEPROOF
WATC H TH E V I D E O O N TWI TTE R : @JS _M A C K
Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
Learn more about Member Meetings
socialmedia.o...
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
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LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack

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In her SocialMedia.org Member Meeting case study presentation, LifeProof's Senior Social Media Manager, Jessica Mack, shares how they empowered influencers to make a video series and tell their story in social media.

Jessica goes into detail about their #ChargeAhead campaign and reveals what worked for them, lessons learned, and the overall results of the successful campaign.

Veröffentlicht in: Soziale Medien
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LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack

  1. 1. LifeProof Jessica Mack Empowering influencers to tell the brand story Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015
  2. 2. Enabling Influencers to Tell the Brand Story J e s s i c a M a c k | @ j s _ m a c k Empowering Influencers to Tell the Brand Story J e s s i c a M a c k | @ j s _ m a c k
  3. 3. #CHARGEAHEAD
  4. 4. Slater'Trout Stand&Up)Paddleboarder Ben'Jenkin Freerunner Mike'Escamilla BMX)Rider Erik'Roner Professional)Skier)+)Stuntman – #C H A R G E A H E A D A M B A S S A D O R S LIFEPROOF
  5. 5. – H AWA I I A D V E N TU R E H I K E LIFEPROOF
  6. 6. – LIFEPROOF LA S TR E E T R A C E
  7. 7. – LIFEPROOF M E X I C O S K Y D I V E
  8. 8. – LIFEPROOF C O LO R A D O M O U N TA I N B I K E
  9. 9. – LIFEPROOF A D D I TI O N A L C O N TE N T
  10. 10. – LIFEPROOF A M B A S S A D O R C H A N N E LS
  11. 11. – LIFEPROOF TH E N U M B E R S REACH:'49,689,109 ENGAGEMENT:'532,716 VIDEO'VIEWS:'4,623,288 OWNED' CHANNELS 77% INFLUENCERS 23%
  12. 12. – LIFEPROOF WH AT O U R FA N S S A I D
  13. 13. – LIFEPROOF WH AT WO R K E D • Working'with'ambassadors'who'already'know'and'love'LifeProof'products • Involving'the'ambassadors'in'the'campaign'planning • Packaging'up'content'for'distribution'to'ambassadors’'fans • Targeting'ambassadors’'fans'in'Facebook'and'Twitter'advertising
  14. 14. – LIFEPROOF LE S S O N S LE A R N E D • Direct'communication'is'essential • Longer'lead'times • Ensure'vendors'stick'to'embargos • Educate'everyone'thoroughly'on'FTC'requirements
  15. 15. – LIFEPROOF TA K E A C TI O N ! • Pick'up'the'phone • Create'a'brief'just'for'your'ambassadors • Get'product'in'their'hands • Find'ambassadors'who'are'already'using'your'products
  16. 16. LIFEPROOF WATC H TH E V I D E O O N TWI TTE R : @JS _M A C K
  17. 17. Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015

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