BlogWell New York Social Media Case Study: McGraw-Hill Companies, presented by Patrick Durango
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In his BlogWell New York presentation, McGraw-Hill Companies' Senior Director of Global New Media, Patrick Durando, shares how they use social media to connect 26,000 employees. Patrick goes into detail about their internal social network, McGraw-Hill Buzz, and how they use it to keep employees worldwide engaged with the company. Watch the video of this presentation here: https://vimeo.com/51618066
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BlogWell New York Social Media Case Study: McGraw-Hill Companies, presented by Patrick Durango
- 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Patrick Durando New York September 12, 2012 McGraw-Hill Buzz: Social Intranet socialmedia.org/blogwell
- 2. McGraw-Hill Buzz Social Intranet Patrick Durando McGraw-Hill SEP 2012
- 6. Key Uses and Benefits
- 10. Employee from S&P (UK) asking a question answered by colleagues in J.D.Power (CA) and CapitalIQ (Argentina)
- 15. Legal & Compliance • Never early enough • “It’s just like email!” • T&Cs = compilation of existing policy • Retention Plug-in • Out of Context Comments • Added reminders “Meet the New Head of Compliance” 14
- 16. Lessons Learned
- 17. Social Media: Changing Engagement Model New Interconnected Model Traditional Model Proprietary and Confidential 16
- 18. Social Media: Changing Engagement Model New Interconnected Model Traditional Model Proprietary and Confidential 17
- 21. Challenges
- 31. It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. -Charles Darwin (1809-1882)
- 32. In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. -Charles Darwin (1809-1882)
- 33. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell New York September 12, 2012 socialmedia.org/blogwell