In their presentation, Autodesk's Social Media Manager, Daniel Zucker, and Product Marketing Specialist, Marielle Covington, share how they have found success engaging fans by broadcasting live presentations on Facebook. Daniel and Marielle go into detail about best practices for executing their "Facecasts" and how they integrate these online chats into their annual conference. Watch the video of this presentation here: https://vimeo.com/42205609

1. SocialMedia.org
Video Case Studies
SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
This presentation is from
socialmedia.org/blogwell
Daniel Zucker &
BlogWell Marielle Covington
San Francisco
March 27, 2012
socialmedia.org/blogwell Bringing Facebook to Life

2. Autodesk Case Study
Building Brand Affinity Through Facecasts
Dan Zucker Marielle Covington
Social Media Manager Product Marketing
Web & Brand Engagement AutoCAD
© 2012 Autodesk

3. Social Media @autodesk
Central Touch Point
Lead corporate
strategy, trainings,
policy, central accounts
and infrastructure
Core Team
Inform corporate
strategy, lead business
unit strategy and
tactical execution
Social Web Council
Sharing of best
practices and industry
updates (Role based
and enthusiasts)
© 2012 Autodesk

4. The Next Generation of Designers
Where they are
18-24 years old
pursuing design Emerging markets
career
© 2012 Autodesk

5. A Phenomenal Facebook Page
© 2012 Autodesk

6. A Phenomenal Facebook Page
© 2012 Autodesk

7. Facecasts
FACEbook
FACECAST
webCAST
© 2012 Autodesk

8. Product Launch via Facecast
© 2012 Autodesk

9. Product Launch via Facecast
© 2012 Autodesk

10. Product Launch via Facecast
© 2012 Autodesk

11. Product Launch via Facecast
167,000 new fans
850 million post views
867 watched live
2,949 watched Day 1
67 blog & media hits
© 2012 Autodesk

12. Broadcasting Live from AU
© 2012 Autodesk

13. One Year of Facecasts
Total number of Facecasts: 21
Total viewer minutes: 492,833
Total unique viewers: 22,916
Average viewing time: 21.5 min.
© 2012 Autodesk

14. Equipment for a Facecast
© 2012 Autodesk

15. Recommendations
YOUR THE
TITLE END
HERE
© 2012 Autodesk

16. Talent
© 2012 Autodesk

17. Tips & Tricks
Ditch the script
Keep video times relatively short
Encourage questions repeatedly
No white backgrounds
PRACTICE!
Have fun
© 2012 Autodesk

18. Beyond AutoCAD
Autodesk
Coming soon
Sustainability
• 3 Facecasts • Autodesk, Inc.
• 180 Unique • Media &
viewers Entertainment
• Engaging
chats
© 2012 Autodesk

19. Stay in touch!
Dan Zucker
Social Media Manager
dan.zucker@autodesk.com
Twitter: @djzucker
Marielle Covington
Product Marketing Specialist
marielle.covington@autodesk.com
Twitter: @CUbuffaloinSF
© 2012 Autodesk

20. Autodesk, AutoCAD, Alias, Autodesk Inventor, Inventor, Maya, Mudbox, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award and Oscar are
registered trademarks of the Academy of Motion Picture Arts and Sciences. mental ray is a registered trademark of mental images GmbH licensed for use by Autodesk, Inc. All other brand names, product names, or trademarks belong to their respective
holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
© © 2012Autodesk Inc. All rights reserved.
2012 Autodesk,

21. SocialMedia.org
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Case Studies Learn more about past and
BlogWell
San Francisco
June 20, 2011
upcoming BlogWells
This presentation is from
socialmedia.org/blogwell
BlogWell socialmedia.org/blogwell
San Fracisco
March 27, 2012
socialmedia.org/blogwell