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BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz

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In his BlogWell Philadelphia presentation, "Using Social Media 'Reporters' to Energize a Corporate Event," SAP's Brian Ellefritz shares how they brought their annual conference, SAPPHIRE, alive with social media even for the people that couldn't attend.

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SAPPHIRE NOWSocial Media Ambassador Program Brian Ellefritz Global Social Media Marketing Blogwell - Philadelphia - 2010
SAPPHIRE NOWSocial Media Ambassador Program What is SAPPHIRE NOW? Program Overview Impressions Learnings and Improvements Appendix
SAPPHIRENOW – May 2010 ,[object Object]
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