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BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

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In his BlogWell Dallas presentation, Coldwell Banker Real Estate's VP of Communications, David Siroty, shares how they are using video content to change the real estate world. Watch the video of this presentation here: https://vimeo.com/38248782

BusinessTechnologie
1 von 21
A relationship based on past partnerships on development and advertising
youtube.com/coldwellbanker
ELEMENTS OF DEVELOPMENT Aggregate Experience Content Ag Ex Ct
AGGREGATE
EXPERIENCE • Used our API to match data & parameters on our traditional site • IP lookup to auto-locate visitors
EXPERIENCE • Used our API to match search experience on our traditional site • IP lookup to auto-locate visitors
EXPERIENCE • Auto populate titles with property info • Link to full details on coldwellbanker.com • Agents can customize description & tags • Leads form to contact agent directly • Sharing via social
CONTENT
Wished he’d seen THE RESULTS Over 150k videos On Location before finishing book uploaded Finalist for Open Web Awards Sold homes & created 3 million visits rock stars in first 2.5 yrs +1 million video views
Questions? ©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

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BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

  • 1.
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  • 6. A relationship based on past partnerships on development and advertising
  • 8.
  • 9. ELEMENTS OF DEVELOPMENT Aggregate Experience Content Ag Ex Ct
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  • 12. EXPERIENCE • Used our API to match data & parameters on our traditional site • IP lookup to auto-locate visitors
  • 13. EXPERIENCE • Used our API to match search experience on our traditional site • IP lookup to auto-locate visitors
  • 14. EXPERIENCE • Auto populate titles with property info • Link to full details on coldwellbanker.com • Agents can customize description & tags • Leads form to contact agent directly • Sharing via social
  • 16. Wished he’d seen THE RESULTS Over 150k videos On Location before finishing book uploaded Finalist for Open Web Awards Sold homes & created 3 million visits rock stars in first 2.5 yrs +1 million video views
  • 17.
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  • 20. Questions? ©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.