BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions. To learn more about BlogWell, visit the event site here: http://gaspedal.com/blogwell/ For $200, attendees spend the afternoon hearing case studies from companies like: * Walmart * The Home Depot * Allstate * H&R Block * Mayo Clinic * Sharpie * Procter & Gamble * UPS * Cisco * Kaiser Permanente * US Coast Guard * Graco * Intel Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. In this presentation, UPS' Debbie Curtis-Magley shares how UPS handles social media monitoring.

1. October 28, 2008
www.gaspedal.com/blogwell
www.blogcouncil.org
© 2008 GasPedal LLC. You may share this presentation if it is not altered in any way.

2. Lessons learned from
Social Media Monitoring
October 28, 2008

3. Determine what you
want to learn
2

4. General Brand Conversations
• degree of chatter that mentions your brand
Reputation Topics
p p
• monitor issues that represent opportunities or threats
Business Industry Sectors
• brand’s role within market sectors
3

5. Recognize the limitations
g
of monitoring
4

6. Understand the trends
in conversations
5

7. Resources to learn more
6