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In her BlogWell Chicago case study presentation, "I Got People (Online): How H&R Block Connects by Using Social Media," Paula Drum discusses how for more than 50 years, H&R Block has established itself as the world’s largest tax services provider and a full-service financial company. To keep in touch with thousands of clients, H&R Block has expanded its marketing outreach by using social media to stay in touch with the times and their customers. Paula Drum shares some of the breakthrough ways H&R Block has connected with and engaged existing and new clientele.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell