BlogWell Bay Area Social Media Case Study: Intel, presented by Jennifer Lashua

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In her BlogWell Bay Area presentation, Intel's Manager of Global Social Communities, Jennifer Lashua, shares how the brand used social to reach smart, technology-driven consumers by "celebrating smart." She shares how Intel leveraged Twitter, Instagram, and other platforms to combine education and entertainment into a new consumer experience.

Business Sport

Jennifer Lashua
Celebrating Smart
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
Bay Area
August 6, 2013
socialmedia.org/blogwell

1
Celebrating Smart
Jen Lashua
@runningjen

@runningjen
“Something
good in my
computer” “It makes my
PC faster, but
I don’t really
know what
‘it’ is.”
“It’s the brain
inside a
computer.”
“Bum…bum,
bum, bum,
bum!”
“The new
Haswell 22nm
chip that I
want for my
new PC now!”

@runningjen
MAKE ME SMARTER WHILE
YOU ENTERTAIN ME

@runningjen
Celebrating Smart by …
Sharing inside jokes
Making the complex simple
Edu-taining
Providing a tech point of view on the world
Exploring the future
Reminiscing – old tech can be funny & quaint
We get a kick out of blowing their minds

@runningjen
Product launch
countdown,
Intel style

@runningjen
The 1:10:1 of social engagement
We have 1 second to capture
someone’s attention …
If successful, we earn another 10 seconds of their time …
If successful, we can
earn a full minute …
1 second is the tipping point. If we don’t catch
them in 1 second, we won’t catch them at all.

@runningjen
What works for us
Be true to who we are (That’s ok – being smart is cool now)
Respect audience’s intelligence & help make them even smarter
Be entertaining
Tailor approach by platform – native content
1:10:1
Always go for the share

@runningjen
Thank you!
Jen Lashua
@Intel
@runningjen

Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
Bay Area
August 6, 2013
socialmedia.org/blogwell

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