Social Media Leader Overview
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This document provides an overview of social media marketing. It discusses how social media allows for two-way engagement with prospects through platforms like Facebook, Twitter, YouTube and blogs. This engagement can help businesses reach more prospects than traditional one-way media like TV, radio and newspapers. The document then outlines the basic components of a social media strategy, including setting up accounts, writing regular updates/posts, engaging with others, and managing the social media team. It positions social media marketing as a more affordable way to build brand awareness compared to traditional media.
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Social Media Leader Overview
- 1. An Overview Proprietary Information Copyright Social Media Leader 2011
- 2. Social Media Marketing 101
- 3. Billboards TV Product Traditional Media - Broadcast Function Radio Newspapers (one-way)
- 4. Product Social Media - Engagement Function (2-way)
- 5. Social Media - 2-Way Engagement
- 6. Social Media - Engages your Prospect (2-way) - Real time - Quick - Easy - “Free” - Spontaneous - Social - Friendly - Human
- 7. TV Billboards Best Of Both Worlds Radio - Mindshare Domination Newspapers
- 9. High Engagement provides you with the ideal business environment
- 10. Why do you think golf is so popular among business people?
- 12. Mobile Engagement Tools – Hot! Increases No. Of Prospects You Can Reach
- 13. New Engagement Tools Increases No. Of Prospects You Can Reach
- 15. Businesses All Over The World Want To Market Using Social Media For The Following Reasons…
- 16. 1. t’s FREE I They save tens of thousands of dollars in advertising costs
- 17. 2. Leverage When a Facebook or Twitter user interacts (comments or responds) with the business owner on FB or Twitter, the user’s FB friends or Twitter followers can see the conversation (and discover the business owner). They can reach out to Prospects they never would be able to, if they stick to traditional media.
- 18. What Is Social Media?
- 19. Social = People Interacting With Each Other
- 20. Social = People Interacting With Each Other Media = Plural of “Medium” “Medium” Newspapers Radio TV Internet
- 21. Social Media = Social Internet
- 22. Social Media is all about “Engagement”
- 23. Social Media for business and marketing is all about engaging your Prospects in the company of other people… …who are looking at your interaction or listening to your conversation
- 24. Social Media – For Fun
- 25. Social Media – For Business You’re engaged with another party, and others are listening to your conversation
- 26. What are Social Internet sites?
- 27. Which Are The Most Important? 500 Million Ac+ve Facebook Users !! 10 Billion+ Tweets Sent on Twi=er Since 2006 126 Million -‐ The number of blogs on the Internet. 2 Billion Videos Are Streamed Each Day On YouTube!
- 28. Your Organization’s Basic Social Media Strategy
- 29. Mailing List Website Physical or Online Store
- 30. Social Media Manager The Social Media A-‐Team
- 31. Social Media A-‐Team 1. Social Media Accounts Setup Master -‐ Graphics -‐ FB Personal Account Setup -‐ FB Fan Page Setup With Customized Landing Page Design -‐ Twi=er Personal Account Setup -‐ Twi=er Company Account Setup -‐ Twi=er Background Design
- 32. Social Media A-‐Team 1. Social Media Accounts Setup Master -‐ YouTube Account Setup -‐ YouTube Channel Background Design -‐ Blog Setup with blog theme compa+ble with website -‐ Blog plug-‐ins setup -‐ Blog setup tes+ng
- 33. Social Media A-‐Team 1. Social Media Accounts Setup Master -‐ Mailing List Setup -‐ Pop-‐Up Window/Slide In Ads Setup (Op+onal) -‐ Integra+on of all Social Media Accounts: Twi=er <-‐> Facebook <-‐> YouTube <-‐> Blog <-‐> Mailing List (for them to update each other) -‐ Seng up Google Analy+cs to analyze website traffic
- 34. 1. Personal Profile 1. Mailing List 2. Fan Page so_ware 1. Personal Account 2. Company Account Integra+on of your web proper+es
- 35. Social Media A-‐Team 2. Updates/Tweets/Blog Posts Writer -‐ Researches for proper materials to be made into updates/ tweets/blog posts -‐ Writes updates/tweets to be published every single day across Social Media Accounts -‐ Writes blog posts to be published every week
- 36. Social Media A-‐Team 3. Engager -‐ Searches for other users’ updates/tweets that are worth responding to -‐ Provides intelligent responses to other users’ updates/ tweets -‐ Engages other users as much as possible to get their network of friends to no+ce you
- 37. Social Media A-‐Team 4. Befriender -‐ Looks for targeted users to befriend (Facebook) and to follow (Twi=er) -‐ Accepts FB Friend requests only if they’re from people you’re targe+ng or they can help you meet your objec+ves -‐ FB Personal Account has a limit of 5,000 friends so you need to choose your friends very carefully
- 38. Social Media Manager -‐ Manages Social Media A-‐Team to ensure deliverables are done on +me -‐ Liaises with your company representa+ve to get company logos, informa+on and other materials for Social Media marke+ng setup and work to proceed
- 39. -‐ Provides you with a Social Media Manager and an A-‐Team to manage your Social Media Marke+ng campaigns/services -‐ Updates will be made every single day on one of your Social Media accounts -‐ Fee is a frac+on of what you would pay to hire your own team
- 40. Contact Us to Explore;