Twitter was used in Jakarta in July 2013 to share information and criticism about street conditions. Most brand marketing campaigns that month had a Ramadan theme. The document also summarizes the most popular commercial campaigns on social media in Indonesia in 2012 and discusses concerns about the openness of social media in the country.

2. July 2013
Twitter is used (again) by people of Jakarta to
spread critic and info about the street
condition.
Most brand campaigns of this month has
Ramadan theme.

3. @BluTransJakarta

4. @PoskoDPUDKI

5. Lawson & JKT48

6. Renovit Lemes Meter

7. Ertiga Kontes Foto

8. 3 Indie+ T Shirt

9. Superstar Tanpa Bakat

10. Cornetto Mini Ramadhan

11. Djarum Hikmah Puasa

12. Fiesta Seafood Ramadhan

13. Kota 1000 Berkah

14. Pocari Sweat Ramadhan

15. XL Photo Exploration

16. XL SMS Stickers

17. YouTube Semangat Ramadanmu

18. THE WHITE BOOK
• Get to know more on
Indonesia’s users in many
social media channels.
• Recapping most commercial
campaign study cases in
Indonesia 2012.
• Music, cinema, and social
causes in Indonesia’s social
mediasphere.
• Concerns on the openness of
social media in Indonesia.
www.strategocorp.com/socialmedia2012
www.slideshare.net/socialmedialandscape

19. www.slideshare.net/socialmedialandscape
www.strategocorp.com
strategocorp.tumblr.com
strategoplay.tumblr.com
youtube.com/strategiop4ma