This document discusses social media campaign trends in Indonesia from 2002 to the present. It notes that brands have evolved from using early platforms like Friendster and blogs to now using more sophisticated strategies across Facebook, Twitter, Instagram and other channels. Successful recent campaigns have engaged audiences through hashtags, user-generated content, quizzes and contests. Going forward, content delivery will become more optimized across platforms as new technologies like Twitter TV and wearable cameras emerge.

1. Social Media Campaign Trend in
Indonesia

2. Where is Everyone?

3. 2002-­‐2007 Friendster

4. 2006-­‐2007 Website/Microsite

5. 2007-­‐2009 Viral

6. 2007-­‐2010 Bloggers

7. Blogger meetups powered by brand

8. 2010 Facebook Page & ApplicaMon

9. 2011 Brand’s TwiOer Trending Topic

10. 2011-­‐now social media sophisMcated

11. Social media content

12. Brand learns along the way

13. Hashtag = campaign?

14. Social media channels

15. • Users’ content submission
• Quiz
• Hashtag baOle
• Votes
• Sweepstakes
• Purchase and earn
• Advance gaming
• etc

16. Brand metrics

17. Few Case Studies

22. Customer Care in Social Media

23. Most Socially Devoted Brands

24. #getaway Mini

25. @downyID #thescentofpassion

26. Pocari Sweat Heavy RotaMon Dance
Cover

28. #berburupahala Instagram

29. Samsung – Raisa’s Musical Note

30. XL Ask The Young

31. Hari Ibu

32. Is it really for 18+ target?

34. KFC

35. Uniqlo

36. Nescafe Journey

37. Mazda CX-­‐5 SkyacMv

38. XL #6BulanKemudian

39. What’s in 2013 and beyond?

40. Content delivery become more
opMmized

42. TwiOer TV

43. Life recording VS privacy
Robert Scoble & Google Glass
Memoto Camera

44. Summaries
• Learn and explore new ways to do social media
campaign. Keep audiences excited with something
new.
• Social media can be used not just for brand
awareness, but it can also be used for customer
service to gain customer loyalty.
• Create quality contents on Facebook, encouraging
users to share and comment, so the contents could
reach many fans organically.
• Learn to turns data into something useful and
insighkul.

45. THE WHITE BOOK
• Get to know more on
Indonesia’s users in many
social media channels.
• Recapping most commercial
campaign study cases in
Indonesia 2012.
• Music, cinema, and social
causes in Indonesia’s social
mediasphere.
• Concerns on the openness of
social media in Indonesia.
www.strategocorp.com/socialmedia2012
www.slideshare.net/socialmedialandscape