2. WHAT IS SOCIAL MEDIA?
An ONLINE COMMUNITY shared with people who like and
do similar things that you like and do
A place to have a CONVERSATION with colleagues, fellow
consumers, and customers
A place where people GIVE and GET information about
things that interest them
Social Media is simply people COMMUNICATING through
new technologies
3. WHAT DOES SOCIAL MEDIA INCLUDE?
FACEBOOK: the largest social media network
FOURSQUARE: social media application that shares a user’s
‘location-base’
TRIPADVISOR: considered a social media vehicle because it
allows users to ‘rate their experience’
TWITTER: a micro-blog network
LINKEDIN: largest professional network
Other social media: Flickr, Yelp, YouTube, Tumblr, Blogs, MeetUp,
Reddit, and StumbleUpon
4. WHY SOCIAL MEDIA?
According to Nielsen’s 2009 study:
• 90% of consumers trust online recommendations from
people they know
• 70% trusted consumer opinions posted online from people
they don't know
• When it comes to making purchase decisions, online
consumers are becoming increasingly dependent on
feedback from shoppers like themselves (peers)
http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
5. WHAT IS THE GOAL?
“Start with the end in mind.”
- Stephen R. Covey (The 7 Habits of Highly Effective People)
6. SHUSH AND LISTEN!
Listen for what people are
saying about your:
• INDUSTRY
• COMPANY
• PRODUCTS/ SERVICES
7. WHY OPPOSITES ATTRACT
• Join a few groups to keep
up with your industry
• Make like-minded
connections to follow trends
• The MAJORITY of the
groups you join must target
your key prospects.
8. ONE BALL IS NOT ENOUGH TO JUGGLE
Areas of your company that
can leverage social media:
• Customer Service
• Marketing
• Company Goal Fulfillment
10. THE ROI OF SOCIAL MEDIA
Keys for Measuring ROI:
1. Set specific goals
2. Establish simple, safe, and
effective ways to track the
achievement of these goals
11. FACEBOOK STATISTICS
Over 700 million active users around the world *
The average age of Facebook users is 37
The average Facebook user is connected to 80 groups, events
and community pages
Over 49.28% of the U.S. population is on Facebook *
Americans spend an average of 5.2 hours on Facebook a month
More than 1.5 million local businesses have a Fan Page
*Updated July 2011 (source: Social Bakers)
12.
13. TWITTER STATISTICS
Over 200 million users worldwide *
200 million daily tweets *
39: average age of Twitter user
Strong Business to Consumer presence
Organizations leveraging Twitter include: restaurants, lawyers,
medical practices, retail brands and celebrities
*Updated May 2011 (Source: comScore)
14.
15. LINKEDIN STATISTICS
Network of 120+ million professionals from around the world
Average user age is 44
A new member joins approximately every second
Execs from all Fortune 500 companies are LinkedIn users
85% of US companies plan to recruit w/ LinkedIn this year
Average HH income = $110,000
11 million users in Europe; 4 million / The UK; 1 million / Spain
Updated March 2011 (source: LinkedIn Ad Platform)
16.
17. YOUTUBE STATISTICS
Page view impressions each month = 92 billion
More video content is uploaded to YouTube in a 60 day period
than the three major U.S. television networks created in 60 years
The most popular YouTube video now has 505+ million views
YouTube customers use as much bandwidth on a daily basis as
the entire Internet used in 2000 by itself
Estimated 400 tweets per minute contain a YouTube link
Updated August 2011; Mashable.com/2011/02/19/youtube-facts/.
18.
19. LET’S CONNECT…
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Connect with me at…
Email: Eve@SocialMediaDelivered.com
Office: +1 469.248.0616
LinkedIn.com/in/EveMayerOrsburn
Twitter.com/LinkedInQueen
