2.  A few administrative concerns
 Quiz
 Lecture
 Discussion

3. Don’t forget to tag @CalSocialMedia

4.  Shift in power!!!
 Transforming the way in which we share
media & collaborate
 Reach millions with a click of a button
 Low barrier to entry

5. Changed worlds:
Social
Entertainment
Business
Government
Advertising
Technology
Education

6. Dating
Friends
Day-to-day life

7.  eHarmony, okcupid, match, Yahoo!
Personals, Hitch.me, and more!
 Changing the dating game:
› Access to more
› fake people
› Social cues online
 interpreting online behavior
› Increase in information

8.  Skype, facebook, twitter, tumblr, myspace,
etc.
 The change:
› Keeping in touch
 Travelling, moving
 Less personal
› Access to more people
› Special interest groups
› Increase in information
 Whereabouts
 Updates

9.  Identity on the internet
 Lifestyle

10. Music industry
Hollywood
TVs
Gaming Industry

11.  Paradigm shift
 Shift towards user created content
 MySpace, Soundcloud
 Artists connect w/ users
 Users connect w/ users
› gTar
 Copyright
› Filesharing, digital downloads
› iTunes

12.  Paradigm shift
 Social campaigns to generate a buzz
 Potential for anyone to be a star
 Ratings & reviews
› Rottentomatoes

13.  Social TV integration
› The future
 TV is going online

14.  Virtual worlds
› Social & game
› World of Warcraft
 Guitar hero

15. Marketing
Communication
Labor Markets
Self-proclaimed experts

16.  Connect with users to expand customer base
 Consumer-centric
 Reaching the millions
 Market research
 Assert presence
› Blogs
› The big 4
 Virtual conferences, webinars
 Advertising products
 Introducing events
› Meetups

17.  Increased transparency
 Business partnerships
 Direct dialogue with
consumers/colleagues
› Webinars
› Chatter
 Build customer relationships
› Higher consumer expectations. The customer
is always right.

18.  Increased access to workers
 Search for applicants
 Potential for workers to contact others

19.  YOU can become an expert
 Niche markets

20. Democratization & dialogue

21.  Transparency
 Interaction with citizen
 Power of the citizen
 Elections
 Collective action

22. Monetization

23.  Analytics
 Consumer-centric
 Personalization & localization
› Personal ads
› Location based ads

24. Information
Development
New technologies

25.  Storage
› Wealth of information
› Sharing with the masses
 Analyzing (big data)
 Filesharing
› Dropbox

26.  Open-source
› sharing

27.  Dropbox
› Social filesharing
 SMS (messagings)
› Skype
 Mobile/smartphones

28. A new way to learn

29.  Webinars
 Virtual training
› University of Pheonix